Google has recently announced an update to its terms of service and in short, it looks like they will soon be taking advantage of user ratings and reviews. The details of the terms of service update have been posted on the Google Policies & Principles page and will be going into effect on November 11, […]
A look under the hood of the latest Android Gmail app seems to suggest that ads might be coming your mobile inbox. Google, say it ain’t so?
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You know the drill: accept the cookie, delete the cookie, empty the cookie bin, and so on. Mostly, it’s an exercise used when attempting to get your mum’s PC to run a wee bit faster, but if you think about it, the cookie is one of the most archaic pieces of the world wide web that’s still in use today. Naturally, Google is swooping in in a bid to change the status quo, according to a new report from USA Today.
Essentially, the search giant is building an “anonymous identifier for advertising, or AdID, that would replace third-party cookies as the way advertisers track people’s internet browsing activity for marketing purposes.” Perhaps astoundingly, it sounds as if the project could benefit both consumers (by shielding true identities) and advertisers at the same time. Of course, pundits are concerned about the global leader in online advertising controlling the technology that tracks movements on the web, but to us, it sounds as if end users will get far more power over who sees what when compared to today’s cookies.
Via: Slashgear
Source: USA Today
A lie is a lie, even in advertising, a lesson that T-Mobile is seemingly being taught by the National Advertising Division (NAD). This curious reprimand is based on certain claims made by the carrier in its marketing spiels that puts it in a very favorable but, according to the NAD, disputable position over AT&T. The […]
Plastic doesn’t have to be a bad thing, as this short TV ad from Apple would like to say, showcasing the vibrant colors of the newly unveiled iPhone 5c. It is a video that practically says nothing but probably leaves viewers with a craving for some colorful, fruity, gooey substance, which may very well be […]
Microsoft recently posted a video advertisement on YouTube, a lengthy piece that was a parody of the iPhone 5s and iPhone 5c handsets the Cupertino company recently unveiled. The video was both long and lacking in humor, and beyond that had a few head-scratching elements that all culminated in an advertisement that earned more criticism […]
Google has pulled a first for its Android system, choosing to brand the next version — Android 4.4 — with a product’s trademark rather than going with a generic dessert. The information was dropped today by Android’s Sundar Pichai, who revealed the name but gave precious little information about the branding choice. Hershey’s Vice President […]
Tim Stevens, forever known as a bearded legend and a dignified gentleman in the realm of Engadget, once placed a small sum of money into a charity bet with Gene Munster. At question, as you’ll likely surmise, was whether or not Apple would reinvent television before the end of the year. The outfit’s CEO has since upgraded the Apple TV from a hobby to an “area of intense interest,” and it seems that discussions are indeed in the works. Jessica Lessin, formerly of Wall Street Journal fame, has been known to break an Apple story or two, and she’s recently published a report that puts Apple and cable companies at the table to discuss the premise of ad skipping.
Simply put, Apple wants to offer consumers the ability to watch live and on-demand programming “over an Apple set-top box or TV” at a premium, with ads being skipped over and ISPs receiving a slice of the money. That money, of course, would seemingly have to trickle down to the companies who are getting (potentially) shafted when it comes to air time, but details surrounding that notion seem to be unclear. Of course, one could say that folks are already addicted to skipping ads, and if Apple’s crafting an idea to make anything from a phenomenon that’s already happening… well, you could certainly imagine one or two executives having a listen.
Filed under: Home Entertainment, HD, Apple
Source: Jessica Lessin
“Mirror, mirror, on the wall, who is the fairest of them all?” Fairy tales in the past certainly do have a kind of charm about them, and little kids will believe just about anything – including a princess who can feel a pea that is located underneath plenty of mattresses, or a talking mirror as illustrated in the opening sentence, or a princess with extremely long hair that doubles up as a rappelling rope for her Prince Charming. Perhaps a modern day equivalent of something that is inspired by fairy tales would be the Talking Window ad campaign, a concept which was developed by ad agency BBDO Germany on behalf of Sky Deutschland, a broadcaster.
The whole idea of the Talking Window is this – BBDO Germany hopes that it could be yet another interesting ad placement move, where ads will be transmitted to those who lean their heads against the window of a train, as sound will appear as it it comes “from inside the user’s head”, and this is achievable thanks to the wonders of bone conduction technology. Bone conduction basically transmit sound to the inner ear through the method of passing vibrations through the skull.
Needless to say, this particular ad idea has already raised a fair number of questions and is a controversy all on its own. Some people think that this is a violation of a person’s right to rest, and frankly, I do agree with that assessment. Not everyone is rich enough to be chauffeured around, and some of us do not even have enough dough to buy our own rides, hence having to rely on public transport like the train. After a particularly hard day at work, leaning one’s head against the window to get some much needed shuteye, or simply to check out the view, is one of life’s little pleasures, and to have that personal time and space violated by an advertisement is not the ideal idea of relaxation to say the least. What do you think?
Source
[ Talking Window ad campaign on German trains copyright by Coolest Gadgets ]
Twitter’s advertisement program was only available for several businesses in the past, but in order to generate more ad revenue this year, Twitter has decided to make its advertisement program available to anyone and everyone. The ads program allows users and small businesses to promote their brand and their products through promoted tweets and accounts. The tweets can be adjusted to appeal to the general public, or only to a targeted audience.
In the past, the ad program was only accessible to businesses who received a personal invite from Twitter. Now all anyone needs to do is sign-up to be considered. All you need to do is answer a few questions and you’ll be on your way. You can choose to promote your tweets, or you entire account. The pricing system is similar to Google AdWords, where you can set a budget to control how much you spend, and you can place bids to decide how much you want to spend per follower/click.
This new move from Twitter is one of its first steps its taking to achieve its goal of generating $1 billion in ad revenue alone by 2014. Currently, its ad revenue for this year is expected to be a little over half that amount, but with the expansion of its ads program, and its more aggressive move towards mobile, its goal seems more and more realistic. It also helps that there are over 200 million people who are currently using its service and over 400 million tweets being sent out everyday.
Twitter has focused a lot of its efforts into expanding and developing its advertisement platform. Back in February, it released an advertisement API that lets businesses create more targeted ad campaigns. The program saw impressive results, with some businesses seeing a huge increase of new followers on a daily basis. Twitter also improved its keyword-targeted ads so that when a user tweets about a product, like soda, they would see an advertisement for soda quickly after. While increased advertisements may be deterring, Twitter’s ad program becoming available to users and small businesses should do wonders in helping them grow their exposure and their businesses.
[via Twitter]
Twitter makes ads program available to all users is written by Brian Sin & originally posted on SlashGear.
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