Twitter advertising update allows targeting based on email addresses and IDs

Yesterday, Twitter revealed a refresh to its Web design, something still rolling out and ushering in another change, this one for the company’s advertising partners: the ability to target based … Continue reading

Twitter gives advertisers targeting options based on device, OS, and WiFI

In June, word surfaced that Twitter was working on location-based advertisements, something that would accompany keyword targeting and give advertisers more overall options. Today the microblogging website announced more good news for those advertising on the service — increased mobile targeting options based on devices, mobile operating system, and Wi-Fi connectivity. There’s also granular reporting […]

Facebook video ads delayed until 2014, says sources

In December of last year, information surfaced claiming that Facebook would be rolling out video advertisements by this past summer, and later on in July, sources stepped forward claiming the social network could be rolling out TV-style ads by the end of this year. According to the latest batch of sources, however, this has changed, […]

Mac Pro “how it’s made” video details Apple factory process

Apple has released a two-minute video showing a picturesque overview of how it manufactures the Mac Pro 2013. The video takes viewers from the shell stamping through the circuit board printing to the final product. The release of the video was timed to coincide with the official announcement of the upcoming release of the Mac […]

Google Search goes massive with banner ads and YouTube

Branded queries such as “Southwest Airlines” have begun turning up Google results with large-scale banner ads while searches for artists have started a roll-out of specialized YouTube listings. This is all part of a multi-tiered Google Search modification that brings more cash to the search giant and allows brand integration to run in one case, […]

It’s Hard To Imagine A Classier Ad For Cup Noodles

There’s a special place in most of our hearts for instant ramen. Whether you have no time, no money, or no will to live, Cup Noodles is a comforting Styrofoam haven in a cruel world. But it’s definitely associated with sterile corporate break rooms and bare-mattress-on-the-floor apartments more than pastel animations or farm to table. But this commercial tries to make you see Nissin Cup Noodles differently.

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Xbox One Kinect won’t amass advertisement data on users, says Microsoft

Over the weekend, Microsoft’s Vice President of Marketing and Strategy Yusuf Mehdi spoke during a conference via the Association of National Advertisers. His speech, in which he touched on the subject of the Xbox One and advertising, lead to a report in Ad Age stating that the company’s gaming console is “like [a] TV that […]

Yahoo receives class action lawsuit over email scanning

Serving up advertisements can be tricky business, and depending on how it is achieved, could land companies in hot water. Such was the case with Google earlier this year over issues with email scanning, something that had prompted it to say that emails sent to Gmail addresses had no expectation of privacy. Following a judge’s […]

Gmail Android app may get ads soon, APK teardown reveals

Gmail Android app may get ads soon, APK teardown reveals

Google’s Gmail app for Android has remained an ad-free sanctuary, but code uncovered by Android Police in an APK teardown of the application’s latest version hints that circumstances might change. Buried within the the program is a new library called “ads,” along with messages, functions and classes mentioning advertisements. What’s more, a “ShowAdPreferenceManager()” function routes users to the ad settings page for their very own Google account. Its not clear if sponsored bits will make it into the promotions folder just like the web version of Mountain View’s inbox, but the clues suggest you should brace yourself to see some marketing relatively soon.

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Via: 9to5Google

Source: Android Police

Facebook revamping News Feed advertisements

All Facebook users are presented with advertisements in their News Feeds, some of which may be relevant or innocuous enough to go relatively unnoticed, but others aren’t to users’ liking, and Facebook is aiming to help improve this. The social network’s Engineering Manager of News Feed Ads Hong Ge has taken to the FB Newsroom […]