If there’s one thing Sony knows how to do, it’s sell its technology with cool imagery. In past commercials the company has blasted buildings with paint, sent millions of rubber balls bouncing down a street, and even unleashed a small army of Play-Doh bunnies
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Facebook has been actively researching the feasibility, effectiveness, and profitability of tracking users’ cursors and screen positions, reports the Wall Street Journal. The data would give the social media giant the ability to analyze the ways in which users interact with Facebook content and advertising. This would in turn let it change the site and […]
Shades of Gray. Orange Is The New Black. The Scarlet Letter. Colors are clearly important in marketing. We know. And you have also probably noticed that a lot of companies use blue in their logos. Plus Blue Is The Warmest Color. Sooooo yeah.
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If you weren’t worried that your favorite game was addicting enough before, a new Xbox One video spot will alleviate all your comfort. Taking cues from some of the biggest headliner games to launch with the console, Microsoft’s ad collaborators have created a trailer that invites gamers into the game – along with everyday office […]
Today, Instagram posted an image of what an ad posting inside its mobile photo-sharing service will look like.
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Instagram confirmed it would be including adverts earlier this month, and now the photo sharing service has given us an idea of just what they’ll look like, along with confirmation that US users will start to see sponsored content appearing in the coming week. The promos will look just like standard Instagram photos, only with […]
The BBC will become the first news agency to create content for Twitter’s Amplify service, reported Ad Age. The content will be in the form of short news clips based on trending topics, each clip preceded by a short ad. The videos will be embedded directly into the BBC’s tweets with the hashtag #BBCTrending. The […]
Branded queries such as “Southwest Airlines” have begun turning up Google results with large-scale banner ads while searches for artists have started a roll-out of specialized YouTube listings. This is all part of a multi-tiered Google Search modification that brings more cash to the search giant and allows brand integration to run in one case, […]
With its Nov. 15 IPO less than a month away, Twitter recently explained its latest revenue model additions. They include lead generation, traffic conversion and TV targeting. Having been in business since 2006 but yet to show a profit in any year since, Twitter is under pressure from the investing community to show why its […]
Google recently announced an update to its Terms of Service, focused on displaying your profile name and photo next to advertisements and reviews. The new feature, which goes into effect on November 11, is called Shared Endorsements and will allow you to share your recommendations (whether a +1 on Google Play or a restaurant rating on Google Maps) with your connections.
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