Instagram is getting ads! Tumblr already got ’em. Snapchat probably will. Ads are starting to appear in the Android Gmail app too. Basically, anything and everything you use will eventually have ads on them. That’s how the world spins. And that’s something you have to deal with. So how much do you care when things you use start getting ads?
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Google has apparently begun inserting adverts into Gmail for Android, with the mobile app beginning to show promotional content similar to its desktop version, albeit limited to one sub-inbox. The adverts were spotted by Dutch site Android World, slotted in at the top of the “Promotions” inbox Google introduced as part of its categories system […]
Life is strange and unpredictable. Some things have to be seen to be believed, and even then it can be tough to trust your own peepers. Take Milan’s Piazza Mercanti, for instance. It recently became home to what appears to be a submarine bursting through the asphalt. Wait, what?
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Ads for mobile apps are frequently ineffective after the first viewing — once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers’ interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can’t promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust.
Filed under: Cellphones, Internet, Mobile, Facebook
Source: Facebook Developer Blog
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ad:tech New York – November 6-7 original content from Ubergizmo. 
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In a breakthrough that could vastly improve life for college students—and their parents—around the world, Tide has developed what could very well be the world’s first self-cleaning t-shirt.
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Now that Facebook has granted broadcasters access to your public wall posts, it wants to give them even more of your data — but anonymously this time. Zuckerberg and Co. told the Wall Street Journal it’ll supply the likes of ABC, NBC, FOX and others with detailed analytics on how much buzz a show is generating in terms of likes, comments and shares. It’ll mine that info from private postings as well public ones, though it said that the data will be aggregated without revealing anyone’s identity. Of course, Twitter and Nielsen have been supplying networks with such info for a while now, but Facebook claims its results are more meaningful, since viewers must ostensibly use their real identities. One CBS exec added that Facebook’s wider demographic also seemed to jibe better with actual audience numbers, meaning that programming could become less affected by tech-savvy types and more by your mom.
Filed under: Internet, Software, Facebook
Source: WSJ
Google’s Gmail app for Android has remained an ad-free sanctuary, but code uncovered by Android Police in an APK teardown of the application’s latest version hints that circumstances might change. Buried within the the program is a new library called “ads,” along with messages, functions and classes mentioning advertisements. What’s more, a “ShowAdPreferenceManager()” function routes users to the ad settings page for their very own Google account. Its not clear if sponsored bits will make it into the promotions folder just like the web version of Mountain View’s inbox, but the clues suggest you should brace yourself to see some marketing relatively soon.
Filed under: Software, Mobile, Google
Via: 9to5Google
Source: Android Police
No one really waits until a battery is completely and utterly dead before tossing it—we usually swap them out when a remote starts to get finicky or a flashlight begins to dim. So it’s estimated that most discarded batteries have an average of 400 milliamps of power left in them; a fact this clever advertisement capitalizes on to recharge cellphones.
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Following a similar deal in May with the NBA, Twitter’s Amplify program has landed an envy-inducing arrangement with the National Football League. As part of the new advertising partnership, the NFL will leverage Twitter to “package in-game highlights and other video content” inside sponsored tweets, which can be distributed via a marketer during games. Both Twitter and the NFL will take a slice of the profits, though neither side is talking specific terms. As of now, it sounds as if Verizon will be the “premiere sponsor,” which grants it “exclusive sponsorship rights for Amplify ads during the Super Bowl next February.” The upside? Easily tweetable instant replays. The downside? It might make you a shill. Them’s the breaks!
Source: Reuters, The Wall Street Journal
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