Jun 28
Starting on Monday, Facebook’s going to start stripping out ads from the more unsavory Facebook grou
Posted in: Today's ChiliStarting on Monday, Facebook’s going to start stripping out ads from the more unsavory
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Jun 27
As part of a recent ad campaign, Canadian beer company Molson Candian took a fridge full of its special adult beverage all around Europe to share with the thirsty masses. But there was a catch—the only way to unlock the boozy treasure was by scanning a Canadian passport. And though you may have already seen the commercial itself making the rounds these past few days, chances are you haven’t seen what’s actually the coolest part of the whole campaign—how a Canuck-specific cooler gets made.
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Jun 26
Everyone knows they should pull to the side of the road when an ambulance with its blaring siren approaches. But what if you’ve got the windows rolled up, the radio blaring, and can’t hear it coming? That’s not a problem in Guayaquil, Ecuador, where to increase emergency response times, the ambulances actually hijack nearby AM and FM signals to let drivers know they’re nearby.
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Jun 26
‘Dumb Ways to Die’ Print Ads
Posted in: Today's ChiliThere are many stupid ways to do yourself in, and advertising agency McCANN has turned a bunch of them into colorful and completely adorable posters for public consumption.
Remember the animated PSA Australia’s Metro Trains released over half a year ago? The catchy clip got over 50 million views and featured the same cheery characters singing about dumb ways to die in an effort to make people more conscious of their surroundings and safety when they’re at the train station.
The PSA was part of an effort by Metro Trains to reduce the number of train-related deaths.
I think they make that point across very well. There are really so many dumb ways to die – you just have to make sure you’re not dumb enough to die in such a manner – or you might end up a posthumous recipient of a Darwin Award.
[via Laughing Squid]
Jun 25
You usually know an advertisement for McDonald’s when you see it. Ethnically diverse group of friends who stay impossibly thin even though they eat at Mickey D’s, perfectly dressed burgers and fries that you can almost smell, internal monologues about the deliciousness of the food, so on and so forth. These ads are not like that. They’re abstract animations that show McDonald’s in a completely different way.
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Jun 25
Heineken is setting out to create a wave on social media with their newest advertising ploy: interactive beer bottles. “Interactive” might sound a bit misleading, since all they do is light up when the bottle is lifted.
So how does it work? Each bottle has a green plastic base screwed at the bottom. This base has been fitted with a wireless sensor and LED lights. The former detects when the bottle has been lifted, causing the latter to sparkle. The sensor also causes the LED lights to flash in sync with the music, if there happens to be any loud tunes playing where you are.
Jeremy Brook, who’s Heineken’s head of digital and media innovation, foresees that these types of advertising will lead to a “massive area of growth and creativity for brands.” He adds: “It’s not yet totally defined, but it will be.”
The idea for the interactive beer bottle was thought up by digital agency Tribal DDB.
[via Wall Street Journal]
Jun 21
Advertisements are an art form – they must be presented with a carefully tailored equilibrium, brought before relevant audiences while being interesting enough to catch attention but not obnoxious enough to warrant being hidden. Location-based advertisements bring relevancy to their presence, attempting to present a product or service someone may need or want during a
Jun 21
YouTube to provide top advertisers with ad-creation facilities and professional aid
Posted in: Today's ChiliYouTube is a platform that has grown far beyond its humble beginnings, now offering certain users the ability to profit from advertisements displayed on their videos. One of the key parts of that system are those advertisers, and amongst them a select few (100, to be exact) will be offered help in creating content via
Jun 21
HTC seems to be in bad shape, but they’re trying to dig themselves out of a rut by recruiting Iron Man lead star Robert Downey Jr. to market the company’s latest products, according to reports. After slashing executive salaries by half just recently, it’s said that HTC is signing a $12 million deal with Downey
Jun 21
After shedding several senior execs over the last few weeks, it looks like HTC is looking to recruit, albeit for a different role. In a bid to capitalize on the positive momentum behind its excellent One smartphone, Bloomberg reports that HTC will be recruiting no less than (an actor who plays) Iron Man. Robert Downey Jr. will allegedly feature in promotional campaigns as himself (not the aforementioned Avenger or even a time-travelling Holmes) and will even claim final say over creative elements — hopefully ensuring any appearances Downey Jr. does make aren’t as awkward as some recent efforts.
Filed under: Cellphones, Mobile, HTC
Source: Bloomberg
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