Viacom lands deal to show TV highlights on Twitter starting August 25th

Twitter bird on a TV logo - inspiring!

While Viacom hasn’t always understood how this whole internet video thing works, it’s showing some tech savviness today with confirmation of rumors that it’s joining Twitter’s Amplify program. Beginning with the MTV Video Music Awards on August 25th, Viacom will deliver ad-backed video highlights on Twitter for shows and events across its channel range, including MTV, Comedy Central and Nickelodeon. In theory, the agreement is a win for everyone: Viacom and Twitter get more revenue, while we get a legal way to revisit those inevitable celebrity slip-ups. The two sides haven’t said how long their partnership will last, although we wouldn’t be surprised if results from the VMA broadcast help shape the deal’s future.

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Via: Viacom (Twitter), The Verge

Source: Viacom

Nike’s Roving Laser Bus Created Soccer Fields Out of Thin Air

When you’re a kid, all you need is a handful of backpacks and crumpled up coats to turn an empty playground into a soccer field. But to promote its new soccer shoes designed for street use, Nike worked with ad agency DoubleYou in Madrid, Spain, to come up with a better way to create an instant soccer field by harnessing the awesome power of lasers.

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A Private Jet Catalog That Actually Flies: This Is How You Sell Luxury

When you’re dealing with clients who will potentially be spending millions of dollars on your product, it doesn’t hurt to splurge a little on your promotional items. After all, you’ve got to spend money to make money, so the brochure for Embraer’s new Lineage 1000 private jet was designed to fly just like the aircraft itself—or float, at least.

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Facebook sponsored results killed off after short-lived run

It seems Facebook is still trying to learn how to monetize its search feature and figure out what works best, as the social network will be killing off sponsored results in search after less than a year of first being introduced. Facebook has decided to streamline its advertising efforts in order to make it a

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Microsoft berates iPad again in new Windows 8 tablet ad

Microsoft is continuing its ad campaign comparing its various Windows 8 tablets to the iPad with a new television spot featuring the Dell XPS 10. This time around, the Redmond-based company takes a jab at the iPad’s inability to pinch-to-zoom on the home screen, as well as not having an SD card slot or do

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This Corona Billboard Makes the Moon the World’s Biggest Lime Wedge

This Corona Billboard Makes the Moon the World's Biggest Lime Wedge

If you happen to find yourself taking an evening stroll past 15th Street and 9th Avenue in Manhattan tomorrow night, you’ll have the opportunity to full enjoy this clever Corona billboard. Playing off the fact the drink is usually served with a lime wedged in the bottle’s mouth, from the right angle, and on the right night, a crescent moon fills in for the missing fruit.

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Facebook to kill off Sponsored Results, streamline its advertising efforts

DNP  Facebook to kill off Sponsored Results

Facebook ads are about to become a tiny bit less obtrusive: the social network just announced that it will stop showing Sponsored Results this July. These ads have appeared alongside brands, groups and more in searches since August of last year, but Facebook made the decision to cut the program after noticing that marketers were using Sponsored Results and mobile app install ads quite similarly. Businesses will still be able to use the latter (and purportedly more effective) method, along with post links ads, when the program ends in July. In other words, don’t expect a commercial-free experience.

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Google set to launch HTML5 development tool with ad integration in coming months

That little ol’ company down in Mountain View is cooking up a new HTML5 design tool, according to a recent blog post by the Goog’s advertising arm, DoubleClick. Simply dubbed Google Web Designer, it’s ostensibly designed for creative professionals to create “engaging web content” and is integrated with DoubleClick Studio and AdMob right out of the gate. Its advertising roots aside however, it looks like anyone with the proper knowhow could use it to create a web page, similar to the much-neglected Google Sites. Of course, we won’t know much more about the tool until it launches, which is said to be “in the coming months.”

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Via: TechCrunch

Source: DoubleClick

Anti-Crack Ad is Slowly Eaten by Insects: This is Your Brain on Bugs

People know that smoking is bad for their health. Most of them are also aware of the fact that doing drugs might make them loopy. Yet people still smoke and use all the same.

Text warnings can only do so much, so for cigarettes, some institutions pushed for manufacturers to print graphic pictures of the negative effects on the actual boxes. One study found that cigarettes packages with these pictures on the package reduced cigarette demand by 17%.

Perhaps following this lead, Brazilian ad agency Talent put up a bunch of posters showing what would happen to you if you smoke crack.

Anti Crack

It’s not an outright graphic image, but in time, it shows you what’ll happen to you if you continue doing drugs.

The posters aren’t printed on paper, but are actually made of thin sheets of dough. In time, flour beetle larvae (also known as mealworms) slowly eat through the dough, poking holes into the face of the person on the poster and literally eating away at his face.

The ads were run in São Paulo, Brazil, but maybe they should be run all over the world for good measure.

[via Taxi via Gizmodo via Geekologie]

Tumblr Sponsored Posts hit web with dollar-sign icon

This week Tumblr has begun to roll out sponsored posts beyond their mobile application environment. While back on the 22nd of April Tumblr brought advertisements to smartphones, users working with their desktop computers and browsing their Dashboard with a web browser will see the same thing. Because the Yahoo buyout of Tumblr was announced so very recently, it’s likely this move was scheduled well ahead of said acquisition.

cash

As Tumblr states today, it’s been one year since the first sponsored post appeared on Tumblr Radar. This program has since garnered “more than 10 million likes and reblogs” in the months between there and here, and Tumblr is glad to usher in said content to their main console.

cashmoney

Posts that are sponsored will be appearing to regular users the same way a normal piece of content would. In an effort to keep Tumblr as visually pleasing and “cool” as it has been, sponsors create advertisements in the same manner a regular Tumblr user would. This means the same title, image, placement format and everything.

Though these posts will appear in user feeds the same way they would any other post, a shining dollar sign will appear in the upper right-hand corner. As this dollar sign is a light gray and meant to be unobtrusive, these posts will “simply blend in”, as Tumblr hopes they will.

Does this sound like a positive move to you? If you’ve been using the standard Tumblr app on your iPhone or Android device, have you noticed paid posts yet? They’ve been there for a few weeks!

SOURCE: Tumblr


Tumblr Sponsored Posts hit web with dollar-sign icon is written by Chris Burns & originally posted on SlashGear.
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