Oct 09

Bayer’s ‘Media Facade’ redefines building-vertising

Posted in: ad, ads, advertising, Today's Chili

You may think that once you’ve seen one building turned into a massive billboard you’ve seem them all, but that would mean you probably haven’t seen the so-called “Media Facade” now adorning Bayer’s former HQ in Leverkusen, Germany. Built by ag4 media facade GmbH and GKD AG, the massive display apparently consists of 5.6 milion LEDs that cover the entire 17,500 square meters of the building, and which can be lit up at will to pump out gigantic advertisements worthy of any science fiction movie. You’ll note this is the former Bayer headquarters — it seems that the promise of ’round the clock ads visible for miles around saved the building from the wrecking ball. Head on past the break for a video of it in action, and a second showing the facade being constructed.

[Thanks, Gerrit]

Continue reading Bayer’s ‘Media Facade’ redefines building-vertising

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Bayer’s ‘Media Facade’ redefines building-vertising originally appeared on Engadget on Fri, 09 Oct 2009 05:59:00 EST. Please see our terms for use of feeds.

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Oct 01

Sony says Nazi PS3 ad is a “mock campaign” and not real

Posted in: ad, ads, advertising, playstation, playstation 3, Playstation3, ps3, sony, Today's Chili

We can’t say this was unexpected, but Sony just pinged us to say that that Nazi PS3 ad is “totally fake” and was made without their approval — here’s the statement from the executive president of BBDO Chile, which made the ads:

This creative design did not involve and was never approved by Sony Computer Entertainment or Sony. This “mock campaign” was developed by BBDO Chile staff and was submitted to various creative competitions/festivals without prior notification or approval from SCE/Sony, and it is not representative of the views or advertising policies of SCE/Sony. BBDO Chile apologizes for using this creative concept without authorization or prior approval, and for its misrepresentation of the PlayStation brand and its values.

Settles that, we suppose — although we’re guessing BBDO Chile isn’t going to be Sony’s agency of record very much longer.

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Sony says Nazi PS3 ad is a “mock campaign” and not real originally appeared on Engadget on Thu, 01 Oct 2009 13:31:00 EST. Please see our terms for use of feeds.

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Sep 29

Chilean PS3 ads show gamer giving blood transfusion to a Nazi

Posted in: ad, ads, advertising, playstation 3, Playstation3, ps3, sony, Today's Chili

You’d think Sony’s ad teams would have learned to stay away from needlessly controversial imagery after that whole “White is coming” PSP debacle or even those “Take a Running Jump Here” ads, but… they haven’t. Check out these Chilean PlayStation 3 ads, which show a modern-day gamer giving a heart transplant to Joan of Arc and a blood transfusion to a Nazi. Yes, Sony has Godwin’d its own advertising. The Nazi in question is supposed to be Erwin Rommel, a highly decorated and respected German field marshal, but it’s not like Sony’s really riffing on that here, and making an ad with a swastika in it that relies on your audience to know the subtle nuances of WWII history just isn’t the smartest move in the world. It’s a pretty simple rule: if you make a video game ad with Nazis in it and it’s not about shooting the Nazis, you’ve screwed up. Let’s just stick with those creeptastic Japanese PS3 spots, okay?

P.S.- We’ll shut off comments in a heartbeat. Behave yourselves.

[Via Copyranter]

Continue reading Chilean PS3 ads show gamer giving blood transfusion to a Nazi

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Chilean PS3 ads show gamer giving blood transfusion to a Nazi originally appeared on Engadget on Tue, 29 Sep 2009 13:49:00 EST. Please see our terms for use of feeds.

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Sep 11

Video: Microsoft’s Windows 7 ad punishes Kylie with Swedish “rock”

Posted in: ad, advertising, Microsoft, Today's Chili, video, Windows, windows 7, Windows7

There’s nothing we like better than putting on Europe’s The Final Countdown and listening to it over and over and yes, over again. The 80’s “rock” anthem is so damn catchy and just happens to be the theme music behind Microsoft’s (first?) Windows 7 television commercial. The bit brings back Kylie who has cast aside Vista and other childish things for Microsoft’s latest OS. It’s “snappy and re-pon-ki-ser,” says the 5 year old. Aww, shucks. Let the cute wash over you in the videos (new and old) after the break.

Continue reading Video: Microsoft’s Windows 7 ad punishes Kylie with Swedish “rock”

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Video: Microsoft’s Windows 7 ad punishes Kylie with Swedish “rock” originally appeared on Engadget on Fri, 11 Sep 2009 04:58:00 EST. Please see our terms for use of feeds.

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Sep 04

San Francisco Shops Offer Free Tattoos to Sellouts

Posted in: advertising, Miscellaneous, Today's Chili

appletats
Attention all Apple, Microsoft and whatever-brands-people-worship-these-days fanboys and fangirls: Your weekend has come. On Sept. 6 and Sept. 7, San Francisco tattoo studios are offering to tattoo your favorite brands for free.

You can reserve any piece of flesh as permanent advertising space for whatever company you wish: A Swatch cross stamped on your wrist, orange Cheetos to replace your eyebrows, or an Apple logo slapped on your left butt cheek. You name it.

Source: MyBrandz (Thanks, Debra!)

Photo: Sigalkos/Flickr


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Aug 27

Sony’s new PS3 Slim ads prove it ‘gets’ the internet

Posted in: ad, ads, advertising, playstation 3, Playstation3, ps3, sony, Today's Chili

We have to hand it to Sony, they’ve followed up nicely on their “worst kept secret” trade show jokes with an ad campaign that is fittingly self aware. Our only gripe? That cheap shot at Bernie Buncalan — his blog is pretty good. We also packed in another video after the break. Enjoy.

Continue reading Sony’s new PS3 Slim ads prove it ‘gets’ the internet

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Sony’s new PS3 Slim ads prove it ‘gets’ the internet originally appeared on Engadget on Thu, 27 Aug 2009 19:15:00 EST. Please see our terms for use of feeds.

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Aug 24

Apple enlists David Puddy to take on the Laptop Hunters

Posted in: ad, ads, advertising, Apple, commercial, PC, Today's Chili

Apple’s created a whole new chapter in its “Get a Mac” ad campaign based on targeting Microsoft’s successful Laptop Hunters series, and while at this point it’s just a lot of muddled back-and-forth, the gang in Cupertino managed to spice things up a little by bringing in an all-too-recognizable face and voice: Patrick “David Puddy” Warburton. Mr. Brock Samson / Joe Swanson / The Tick comes on as the top-of-the-line PC who some say has a “much too fast” processor but prone to viruses and causing headaches — you knew were the narrative was going. Video after the break, and you can go ahead and start work on your parody video, “You got a question about PCs, you ask the eight ball.”

[Thanks, Travis]

Continue reading Apple enlists David Puddy to take on the Laptop Hunters

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Apple enlists David Puddy to take on the Laptop Hunters originally appeared on Engadget on Mon, 24 Aug 2009 22:09:00 EST. Please see our terms for use of feeds.

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Aug 24

Video: PS3 Slim’s Japanese commercials likely to cause fear, distress, and confusion

Posted in: ad, ads, advertising, commercial, Japan, japanese, playstation, playstation 3, Playstation3, ps3, sony, Today's Chili, video

The folks at Palm may think they’ve learned how to make some creepy commercials, but let’s face it, they’ve got nothing on Sony. The Japanese company has a long history of discomforting, unexplainable advertising that rivals a David Lynch movie — in fact, Lynch even directed his own television spot back in the PlayStation 2 days, itself reminiscent of UNKLE’s “Rabbit in Your Headlights” music video from years before. This latest set of videos for the PS3 Slim in Japan is no exception. Turn off all the lights, raise the volume of your speakers, and bow down before the masters of unnerving gadget promotion just after the break — we included the Lynch ad, too, in case you were interested.

Continue reading Video: PS3 Slim’s Japanese commercials likely to cause fear, distress, and confusion

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Video: PS3 Slim’s Japanese commercials likely to cause fear, distress, and confusion originally appeared on Engadget on Mon, 24 Aug 2009 19:34:00 EST. Please see our terms for use of feeds.

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Aug 22

Climb my Pimples

Posted in: advertising, Today's Chili

pimpleclimb.jpg

The Cool Hunter: Have fun with your pimples! That was likely the thinking of Gideon Amichay, Chief Creative Officer and partner at Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv, Israel, when he created a campaign for Clearex acne treatment gel. A pimply-faced, 5-meter-tall climbing wall at Israel’s largest climbing center exposed 8,000 teenagers per month to the brand during their summer holidays.

Pimple Climbing – Tel Aviv [The Cool Hunter]

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Aug 20

Bell’s Palm Pre commercial couldn’t be more Apple if it had an Orba Squara soundtrack

Posted in: ad, ads, advertising, Apple, canada, commercial, iPhone, palm pre, PalmPre, pre, Today's Chili

Far from being creepy this time around, the latest Palm Pre ad — this one specifically for Bell’s Canadian customer base — is familiar. Very familiar. Plain white backdrop? Check. Peppy male narrator? Check. Hip, upbeat music? Check. Mysterious hands showing off mobile apps and other smartphone capabilities? Check. Side-by-side comparison videos after the break. Hey, at least this one isn’t gonna creep you out.

Update: Looks like someone read our minds and spliced the commercial with Orba Squara’s infamous “Perfect Timing” found in the iPhone ads. Video’s after the break.

[Via Pre Thinking]

Continue reading Bell’s Palm Pre commercial couldn’t be more Apple if it had an Orba Squara soundtrack

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Bell’s Palm Pre commercial couldn’t be more Apple if it had an Orba Squara soundtrack originally appeared on Engadget on Fri, 21 Aug 2009 00:33:00 EST. Please see our terms for use of feeds.

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