A dragon flew from Auckland to Los Angeles last night. As we gear up for the release of The Hobbit: The Desolation of Smaug, Air New Zealand is once again embracing its national ties to the Lord of the Rings and Hobbit franchise by emblazoning one of its commercial aircraft with a likeness of Smaug […]
Last year, Samsung considered building a Windows 8 (RT), ARM-based, Qualcomm Snapdragon-powered tablet for Microsoft. But then, along with companies like HP, Samsung dropped out of the Windows 8 tablet production party to continue pursuing its Galaxy Tab prospects. Today, Microsoft issued a new commercial taking a dig at Samsung for its 10.1-inch Galaxy Tab’s […]
X-Men: Days of Future Past has received a real-world tie-in via The Bent Bullet, a promotional website and video that weaves X-Men mutants in with a JFK conspiracy theory, blending the real and fictional in a quasi sort of alternative history genre getup. The video, which we have for you after the jump, summarizes the […]
Nokia has released a somewhat misleading commercial having a go at a tablet that could be interpreted as an Apple iPad while touting its own, new Lumia 2520 tablet. The ad focuses on the competitor tablet’s lack of a keyboard and allegedly shorter battery life. The problem with the ad is that it fails to […]
The folks behind the international push for the viewing of the sequel to one of the most well-received comedy movies in recent history – Anchorman – have brought on some heat when it comes to viral advertising this month. They’ve made it known to the whole world that they mean business with a total of […]
Your device will now give you driving directions in the voice of superstar comedian Kevin Hart. “Watch out!” snaps Hart in a promo video posted this week by Waze, “Animal on shoulder ahead!” The comedian’s voice will be available on devices running the social navigation and traffic monitoring app, as well as other celebrities as […]
We’re no stranger to digital billboards — Engadget made its own big-screen debut in Times Square back in 2011 — but British Airways’ latest endeavor is unlike any we’ve seen before. According to The Drum, the new advertisement, installed front and center at London’s Piccadilly Circus, uses “custom-built surveillance technology” to track incoming BA aircraft, prompting the screen to display a child pointing directly at the plane as it passes overhead. The adjacent text offers up the flight number and its origin or destination, along with a custom message, such as the lowest fare for that route or the current weather where that plane is headed. The airline’s new #lookup campaign is marketing at its best — see for yourself in the video after the break.
Filed under: Transportation, Internet
Via: @clintonjeff, The Drum
Source: British Airways
Despite the sexy that Mad Men brought back to the advertising game, most of us are jaded as hell about being sold to and targeted via infernal viral schemes and clever campaigns. It’s not that ads are anything new, they just used to be… different
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Kim Dotcom built his reputation on free services — much to the chagrin of some people — and he’s revisiting that turf with his upcoming music offering, Baboom. As he explains in an interview with Wired UK, the service will be an “iTunes-Spotify hybrid” that both sells music and offers it for free through ad deals. However, its approach to ad-supported tunes is bound to raise eyebrows — users will install a browser plugin that replaces web ads with those from Baboom, paying surfers with cash that they can spend on songs. Typical users could earn 10 free albums a year through their browsing habits, Dotcom claims. The tech luminary will demonstrate the concept by soft-launching Baboom with his own music in January, following up with full service a few months later. The business model is intriguing, although it may face stiff resistance; we can’t imagine that rival advertisers and website owners will enjoy losing revenue.
[Image credit: Thierry Ehrmann, Flickr]
Filed under: Home Entertainment, Internet, HD
Via: MusicWeek
Source: Wired UK
In an attempt to entice more people to travel on its airline, British Airways has created a couple of digital billboards to promote its ‘Magic of Flying’ campaign where footage of children pointing at actual planes flying overhead is displayed. The only problem is that’s actually a little creepy.
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