Hasta La Gadget!

Amazon’s third major iteration of its flagship reading device, the Kindle, comes out of the gate looking strong: the new graphite finish (just like its big brother, the Kindle DX) with a slimmer, lighter form factor, plus a bumped refresh rate for its E Ink screen. Best of all, the WiFi only and 3G readers have newly lowered prices (though they’re still not exactly bargain basement level). We’ve spent the past few days putting the tinier Kindle through the paces to see just how much Amazon’s improved it. Though the market is increasingly flooded with cheap readers, the Kindle is arguably still the leading name in the field, and Amazon is already touting the third model as its bestselling ever — even though there are still no sales figures to be had. So, is this the best Kindle ever? Read on to find out.

Continue reading Amazon Kindle review (2010)

Amazon Kindle review (2010) originally appeared on Engadget on Fri, 27 Aug 2010 13:05:00 EDT. Please see our terms for use of feeds.

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You might think it was already dead, but sales for the Barnes & Noble Nook (both B&N-branded hardware and multi-platform software apps) are booming.

The company’s web stores are doing great, too: B&N has a bigger share of the market in digital books (an estimated 20 percent) than it has in physical books.

That’s pretty good considering the Nook’s only been available for nine months, and the company still generates more revenue selling hardcovers and paperbacks than anyone, including Amazon.

Surprised? It’s easy to think about e-reading as a two-horse race, with Amazon’s austere text-centric Kindle facing off against Apple’s “magical” iPad, like PCs vs Macs or Protestants vs Catholics. And it’s true, Barnes & Noble lost money this past quarter, partly because it’s still sorting out its messy relations with its investors.

But Barnes & Noble is for real, and isn’t going anywhere. In the religious analogy, the Nook might be, I don’t know, Judaism, trying to adapt to a newer world while holding onto its traditional community.

Barnes & Noble has consistently gone for a hybrid strategy: providing touch and text, tightly integrating e-sales with its existing stores while also selling the Nook at Best Buy, letting its books be read on the Nook as well as other platforms. B&N’s apps for PC and Mac are arguably best-in-class (bonus points, too, for getting its Mac app out way before Amazon’s). The company is doubling down on (and rebranding) its apps for mobile devices. And it’s drawing on a solid base of neighborhood customer/members and university bookstores. Even as Amazon cuts its prices and diversifies its models to match the Nook, it can’t match Barnes & Noble’s deep reach into the real world.

According to B&N, its members with Nooks have increased their spending by 20%. The company’s building and staffing Nook boutiques in its stores. The idea is that you’ll go buy the Nook in the store, learn how to use it in the store, browse through titles (for free) in the store. And by the way, you might also want to buy some coffee, have lunch, pick up a photo album — all goods with better margins than books.

If the Kindle offers the promise of books anywhere at once and nowhere in particular, the Nook keeps alive the idea that books have a place. And the best place, Barnes & Noble thinks, is in one of its stores.

Photo credit: orb9220/Flickr

Related posts:

• 5 Things That Will Make E-Readers Better in 2010
• Nook Software Update Adds Web Browser, Chess
• Wi-Fi Only Nook For $150 in Best Buy
• 5 Things That Make Us Want Barnes & Noble’s Nook E-Reader

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Well, if this isn’t a statement of intent, we don’t know what is. Those good old market sources are reporting today that Qualcomm has set aside a cool $2 billion to build a new Mirasol display production plant in Taiwan. The chipmaker already has a Mirasol facility in Longtan, a joint venture with Foxlink, but is said to be the sole investor in this new build. The whole thing has apparently been spurred on by a major client having “already started the design-in process” after seeing production samples of the 5.7-inch, low power, color display. We can’t know for sure who that client may be, but Qualcomm’s been doing some real heavy flirting with Amazon and all those overtures might (might!) finally have paid off. Of couse, as Jeff Bezos himself said, a color Kindle isn’t likely to hit the market anytime soon, and this new factory isn’t expected to begin volume production until 2012, but we’ll take a slow and speculative roadmap over no roadmap at all.

Qualcomm building a $2b Mirasol plant after winning ‘major client’? originally appeared on Engadget on Fri, 20 Aug 2010 05:49:00 EDT. Please see our terms for use of feeds.

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Amazon’s been known to have some killer deals, and well, here’s another. The new BlackBerry Torch, arguably RIM’s best smartphone to date (for what that’s worth), is just $99.99 on contract. That’s just about half off its usual entry fee with a two-year contract, so if you’re in the market to upgrade your current Bold for something with a little more slide, now’s your chance!

[Thanks, Kramer]

BlackBerry Torch just $99.99 on contract, by way of Amazon’s generous dealings originally appeared on Engadget on Tue, 17 Aug 2010 01:17:00 EDT. Please see our terms for use of feeds.

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