We’d already heard that Samsung’s 7-inch Android-based tablet (apparently known as the Galaxy Tab) would be rolling out sometime in the third quarter of this year, and it looks like we now also know when it’ll be making its official debut. According to South Korea’s JoongAng Daily, an unnamed “high-ranking official” at Samsung has confirmed that the device will be officially unveiled at IFA, which kicks off September 3rd in Berlin. No more new details beyond that, unfortunately, but previous reports have suggested that the device will match its smartphone counterpart with an AMOLED display, and boast some decent specs across the board, including Android 2.2, a 1.2GHz Cortex A8 processor, 16GB of on-board memory, and both WiFi and 3G connectivity.
AT&T came right out and confessed that it would be “the premiere carrier” for Windows Phone 7, and while it’s obviously far too early to say if that’ll be the case, this ain’t a bad way to start proving one’s point. Samsung’s Cetus (SGH-i917) was just recently confirmed to be one of the first commercial Windows Phone 7 devices last week, and now the always-disclosing FCC database has shed even more light on the phone’s intentions. Based on the mention of 850 / 1,900MHz frequency support — and that whole “SGH-i917 (ATT)” marking on the label — it’s pretty safe to assume that this 4-inch, AMOLED-packin’ superphone will soon be fighting with the iPhone 4 for shelf space. There’s obviously no indication of when Ma Bell plans on releasing this one to the wilds, but it’s typically not too far out after hitting this milestone. Giddy yet?
The Pantech Vega that just hit Korea may boast a sizable 3.7-inch AMOLED screen, but don’t expect future phones from the Helio manufacturer to follow suit — after suffering the same shortages that drove HTC to Sony’s SLCD-illuminated doorstep, Pantech’s also temporarily giving active-matrix organic technology the boot. Now, you may not give two nickels about the technologies in Pantech’s next handset, but the firm’s got a finger on the industry’s pulse. So when an unnamed executive says “phones to be rolled out in the first half of next year” won’t use AMOLED, that hints at when the shortage for US-bound devices might also let up. In case you’re curious, 2H 2011 is when Samsung’s next AMOLED facility is slated to open, though by that point AU Optronics and TPO Display should be shipping the screens as well.
Smartphone maker HTC is switching back to older LCD technology for some of its smartphones because of a shortage of active-matrix OLED displays.
The new crop of HTC phones coming this summer will include a technology called SLCD, or Super LCD, instead of the newer organic light-emitting diode (OLED) displays used in several current-model smartphones, including the HTC Desire and the Google-designed, HTC-built Nexus One.
HTC says SLCD will give consumers a visual experience comparable to HTC’s current 3.7-inch OLED displays. SLCDs will also offer better battery performance, contrast and more-natural balanced color than AMOLED (Active-Matrix Organic Light-Emitting Diode) displays, says the company.
“HTC is experiencing high demand for many of our phones, specifically our phones with 3.7-inch displays,” Peter Chou, CEO of HTC said in a press release. “The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high demand.”
But just what exactly is Super LCD technology? Two analysts Wired.com spoke with say it may just be a marketing jargon for a variant of the traditional thin-film transistor liquid-crystal display (TFT-LCD) that powers almost all mobile displays currently on the market.
“There’s Super AMOLED, Super IPS and now Super LCD,” says Raymond Soneira, president of research and consulting firm DisplayMate Technologies. “Its like eggs in a supermarket: You can’t buy a small egg anymore. They all start at medium.”
When Google launched its Nexus One phone, the device’s AMOLED screen made a splash because of its vivid colors. Unlike LCDs, AMOLED screens are not backlit, which means they were expected to consume less power than traditional LCDs.
The screens are also more expensive, and their supply is limited, says Jennifer Colegrove, director at DisplaySearch.
“AMOLED is about 20 to 50 percent more expensive than LCD,” she says, “and currently only three companies — Samsung, LG and CMEL — supply it.”
Meanwhile, Samsung has developed the Super-AMOLED display to reduce some of these flaws, make the OLED screens thinner and improve on their visibility in direct sunlight. But Super-AMOLED displays are proving to be an even scarcer component for handset makers.
HTC says the SLCD technology it is using as an substitute can meet its demand without significantly sacrificing quality. SLCD is an improvement over most other LCD panels, because it provides approximately five times better power management and offers wider viewing angles, says HTC. But those claims have yet to be tested.
Details about the SLCD technology itself are scarce and further muddled by a joint venture that Samsung and Sony set up a few years ago that has the same name. In 2004, the two companies set up a joint manufacturing venture for LCD screens and called it S-LCD. The manufacturing facility initially produced LCD screens for TVs but later began focusing extensively on mobile devices. Until now, SLCD was used to refer to the name of the Samsung-Sony manufacturing plant, rather than a specific technology, says Soneira.
But if you are itching to see the differences among all the display technologies for yourself, Mobile Tech World has linked to a video comparison of Sony SLCD vs. AMOLED and Super AMOLED.
In the video, an HTC Desire phone sporting the new SLCD panel is pitted against a Nexus One with the AMOLED display, a Motorola Droid with IPS (in-plane switching, a kind of LCD technology used by many TVs as well as Apple’s iPad), and a Samsung Wave with a Super-AMOLED display.
“I thought all the displays were really good, they all had decent color and respectable viewing angles,” says a user who did the comparison on Howard-Forums.
“The super AMOLED was noticeably less reflective than the others and was blacker with the best viewing angles. Super LCD had a superior horizontal viewing angle compared to a regular AMOLED display. The AMOLED had slightly better blacks and slightly better vertical viewing angles. Both Super LCD and AMOLED were very reflective.”
Everyone wants an OLED display on their cellphone, right? Ok, maybe not everybody, especially when compared to regular AMOLED, but we certainly want, no demand, a 4-plus inch Super AMOLED on our next Android smartphone. Problem is, there just aren’t enough to go around according to iSuppli. An issue compounded by the fact that Samsung, the world’s largest AMOLED panel manufacturer, gets first crack at its displays in support of its massive growth plans for 2010, leaving companies like HTC to look elsewhere as we’ve already heard. That leaves LG, the only other source for small AMOLED panels, to shoulder the burden until the two can ramp up production, or until more players can enter the market. Samsung hopes to significantly boost production in 2012 when it brings a new $2.2 billion AMOLED facility on-line. Meanwhile, Taiwan-based AU Optronics and TPO Display Corp. plan to introduce AMOLED products by the end of 2010 or early 2011. Until then there’s always the venerable LCD which will continue to dwarf AMOLED shipments for many years to come. See the numbers after the break.
These five Nexus One smartphones may seem to have defects, but there’s actually nothing wrong with their AMOLED screens — the funky colors are an attempt to improve battery life by turning off unnecessary sub-pixel LEDs. Hooking up his handset to an industrial power meter, Android engineer Jeff Sharkey discovered a blood-red screen drew 42 percent less current than full color — the least of any combination by far — purportedly doubling the effective battery life of the phone. While you’re probably not going to be able to test the requisite software patch for yourself unless you’re mildly familiar with Google code, you’ll find a video of the crimson wonder after the break to fuel your dreams of a eyestrain-free astronomy cheat sheet… and Android bullfighting, of course.
AMOLED displays in phones haven’t necessarily lived up to their promise; they’d been billed as the be-all, end-all answer for clarity, vibrance, and low power consumption, but in reality, the latest and greatest LCDs look just as good, offer similar viewing angles, have little to no impact on battery life, and fare far better in direct sunlight. We’ve been able to confirm this evening that HTC will be adding an additional supplier of displays later this year — Sony — which will be delivering its Super TFT LCD tech as a mobile exclusive (initially, at least) to key HTC handsets, some of which are already in the marketplace.
Specifically, Samsung’s had a devil of a time keeping up with deliveries of its 3.7-inch WVGA AMOLED display, which means that the Desire, Droid Incredible, and Nexus One could all theoretically be impacted — but because this is a problem of the demand for displays outstripping supply (or at least the supply that Samsung is letting HTC buy), at least some of the affected phones will likely be offered both in AMOLED and SLCD varieties. How those products will be differentiated in the market is unclear, but it may not matter much — we’re told that the displays are virtually indistinguishable. We’re working to get our hands on an SLCD phone just as soon as we can, and when we do, we’ll put our eyeballs on the case.
If the title of this post isn’t enough to entice you, we don’t know what else to say. We’ve gone and run some sunlit comparisons between Apple’s brand spanking new phone’s Retina Display and Samsung’s equally fresh and exclusive Super AMOLED panel on the Galaxy S. We don’t know if we’ll be able to settle the argument, but we’re certainly going to subject both superphones to an expansive visual inspection. Follow us after the break for video exploration of this most pressing topic.
AT&T may have been accused of crippling its Android phones, but the Samsung Captivate — one of the US versions of the Galaxy S — is about to change all of that. Oh sure, the company released the specs last week, but us resourceful folk got some hands-on time with the Super AMOLED-boasting, Android 2.1 phone prior to its unknown stateside launch. The model we got to play with was clearly an early build (it wasn’t even branded Samsung or AT&T), but that didn’t stop us from putting it through the paces at a local Starbucks. Hit the break for a bulleted breakdown of our impressions and a short hands-on video. Oh, and don’t forget to make a pit stop at the gallery below before getting into the good stuff.
By now you know that (one of) AMOLED’s Achilles’ heel is readability in direct sunlight. But Samsung’s been working hard to fix that with its new Super AMOLED technology. Techblog took the display to task by pitting the Samsung Galaxy S (4-inch, 480 x 800 pixel Super AMOLED) against the HTC Desire (3.7-inch 480 x 800 pixel AMOLED) and Sony Ericsson XPERIA X10 (4-inch, 480 x 854 pixel TFT LCD). It’s clear from the video embedded after the break that the LCD still has the edge in the harsh Greek sun, but the Super AMOLED certainly makes a much stronger showing than its AMOLED sib. In fact, differences in visibility between the LCD and Super AMOLED are often indistinguishable, like the picture above. That’ll be good news for us just as soon as Samsung can start meeting demand… regardless of what Stevie J has to say. Check the video after the break and be sure to click the source for some more side-by-side pics, including a few taken indoors where that Super AMOLED display really shines.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
We’d already heard that Samsung’s 7-inch Android-based tablet (apparently known as the Galaxy Tab) would be rolling out sometime in the third quarter of this year, and it looks like we now also know when it’ll be making its official debut. According to South Korea’s JoongAng Daily, an unnamed “high-ranking official” at Samsung has confirmed that the device will be officially unveiled at IFA, which kicks off September 3rd in Berlin. No more new details beyond that, unfortunately, but previous reports have suggested that the device will match its smartphone counterpart with an AMOLED display, and boast some decent specs across the board, including Android 2.2, a 1.2GHz Cortex A8 processor, 16GB of on-board memory, and both WiFi and 3G connectivity.
OLED-Display.net | 
JoongAng Daily | Email this | Comments
