According to PR experts who broke the news to Cult
of Mac today, the iPhone 4 is fated to be sent back to the drawing board. The Apple fan site claims that, according to experts, “Apple will be forced to recall the iPhone 4 following Consumer Reports tests proving the ‘Death Grip’ antenna issue is not software related.”
While it appears that Sascha Segan was right on the money in his estimation of the “Death Grip” issue, whether it’s grounds for a recall is ultimately up to Apple. However, some folks seem to be blowing this a wee bit out of proportion.
Expert on crisis communication Chris Lehane claims that Apple must recover from this “Toyota-style PR crisis,” according to Cult of Mac. Now, the iPhone 4 isn’t endangering (hopefully) too many lives with its shoddy reception, but for Apple’s seemingly pristine record, this is an image crisis nonetheless.
While I can’t help but agree with experts like Dr. Larry Barton who said that Apple’s response to the issue hasn’t exactly been stellar, to demand a “military-like response” from a corporation that designs gadgets might be a bit much.