Elgato Thunderbolt Dock arrives to be Apple’s one hub

There’s a new Elgato device being released this month with the ways and means to connect several of your devices in an above-average easy way. This is the Elgato Thunderbolt … Continue reading

Apple's Worldwide Retail Takeover In One GIF

Apple's Worldwide Retail Takeover In One GIF

Apple opened its first brick-and-mortar store back in 2001, and they’ve spread to pretty much everywhere since, as you can see in this animated map from Business Insider. Is there anywhere you can go where there isn’t an Apple Store nearby?

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The Six Types of Apple Store Genius

The Six Types of Apple Store GeniusThis isn’t brick and mortar, it’s glass and steel. Pseudonymous Apple Store employee J. K. Appleseed walks you through a choose-your-own-adventure story with a twist. Yep, we’re going backstage at Apple Retail, the supercollider of human expectations and consumer technology.

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Brighter beacons: Up close with Qualcomm’s Gimbal for Apple Stores

With Gimbal, Qualcomm has a device that breaks quite a few molds. Open source, secure, and conceptually cool, Gimbal has the ability to actually make a difference in your day-to-day … Continue reading

iPad 2 said to be discontinued: non-Retina nearly gone

Apple’s second-generation iPad (and the last to sport a number) appears to be ramping down this season. After almost three years of being sported and sold by Apple, the company … Continue reading

CEO Tim Cook confirms “unique” Istanbul Apple Store

Apple CEO Tim Cook has reportedly confirmed an upcoming Apple Store in Istanbul, doing so at a meeting he had with Turkey’s President Abdullah Gul today. This particular Apple Store … Continue reading

Pranking people into thinking you’re an Apple Store employee is funny

When you walk inside an Apple store and start swiping one of their iPads, a clingy, colorful shirt wearing person usually attaches themselves to you and gives you the verbal rubdown of the features. It’s part of the Apple Store experience! But what if that Apple Store employee was a fake? What if they scared you away with rumors of diseased products, advice to buy Android phones and unbelievable steals? Well, it’d be pretty damn funny.

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A Crazy-Making Day in the Life of an Apple Store Creative

A Crazy-Making Day in the Life of an Apple Store Creative

I didn’t know this until I went to work for Apple Retail, but their credo is "Enriching Lives." I never had a job with a philosophy attached to it. I know the Marines have one. It’s Semper Fi. If you see that on a bumper sticker, it’s Latin for, "Mess with this car, and you’re dog meat."

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Japan’s Apple Store “New Years Lucky Bags” include one Mac Pro

It would appear that the Japanese Apple Store team has upped the ante this year for their New Year Lucky Bag event, bringing on one 2013 Mac Pro for some … Continue reading

Samsung hires Apple Store designer for competing retail locations

There’s little doubt that Samsung is growing in more than just smartphone sales, and it would appear that the company is setting out to prove it. A recent tipped hire of a former Apple Store designer suggests that the company is ready to bring on the heat to full-fledged retail stores, likely in a fashion […]