Hasta La Gadget!

Siri Eyes Free is a feature that Apple unveiled a while ago in the Chevy Sonic and Spark (just to name a few vehicles participating in this program). This basically introduced Siri into vehicles where it allowed the driver to press a button their steering wheel in order to activate Apple’s voice assistant feature without having to look at their phone. From there, the driver will be able to instruct Siri to perform a variety of tasks, such as reading out emails or messages that they have received, once again, without having to touch their phone. This is undoubtedly a great safety feature but at the same time, a recent ad for the Chevy Equinox has shown that perhaps having Siri integrated into your car can lead to awkward and humorous situations.

The ad basically shows a man and his wife/girlfriend in the car where she asks him how his night went, in which he replied very nonchalantly, but only to have Siri “rat” him out via his messages. The ad was designed to be humorous but at the same time makes you wonder if Siri Eyes Free is really a feature you would want to use in a car full of friends, family, or co-workers, where there might be some messages/topics that you don’t want to be broadcasted to the entire car.

Chevy’s Siri Eyes Free Ad Is Pretty Humorous original content from Ubergizmo.

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Have you ever wondered why accessories endorsed by Apple are so expensive? We can only assume that part of the reason is because manufacturers are trying to capitalize on the popularity of the iPhone/iPad, but at the same time the fault could be attributed to Apple as well who have made it expensive for manufacturers as well, as apparently licensing fees to create Made for iPhone (MFi) products can get pretty high as well. The good news is that there is a chance that future MFi products could see a price reduction as Macotakara has reported that Apple has lowered the licensing cost for MFi products.

Hopefully what this means is that future MFi products will be priced lower as their licensing costs would have dropped as well, although we’re guessing if companies wanted to maintain their prices, their profit margins would be higher which would undoubtedly work out in the company’s favor. Apple’s MFi program was launched back in 2005 (it was known as Made for iPod then) and was created to ensure that there was a certain degree of quality when it came to accessories for Apple’s iPhone, as well as to ensure that these manufacturers adhered to Apple’s supplier responsibility code, such as safe working environments, no hiring of underaged workers, and so on.

Apple Reportedly Lowers MFi Licensing Costs original content from Ubergizmo.

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