Hasta La Gadget!

Well isn’t this good to know. The Mini 5 isn’t even coming out for at least another month, yet already we’re hearing Dell has big plans for what’s to follow. Wired has the dish straight from Neeraj Choubey, GM of Dell’s tablet division, that there will be “a family of tablets” which will “scale up to a variety of sizes.” It appears there will be a common feature set throughout the forthcoming portfolio, so it’s likely going to be Android all the way, while Choubey also shared his company’s intention to bundle “inexpensive data plans” with the new devices — indicating a belief that carriers will accede to such ambitious ideas. And speaking of network operators, in a separate interview with Laptop, the loquacious gentleman has confirmed that Dell’s working with AT&T on bringing the Mini 5 to the masses. Good to know, indeed — now how about a release date?

Dell Mini 5 to be the vanguard of ‘a family of tablets’ originally appeared on Engadget on Fri, 26 Feb 2010 10:29:00 EST. Please see our terms for use of feeds.

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We’d already heard that Apple hoped to bring at least some TV shows down to the 99-cent mark on iTunes in time for the iPad launch, and it looks like CBS is now the first to officially come on board. While a final deal apparently isn’t done just yet, CBS CEO Leslie Moonves has flatly told the Financial Times that there “are certain shows that will be sold on Apple for 99 cents” — not exactly much wiggle room there. Other networks aren’t speaking on the record just yet, but the Financial Times has previously reported that some have already agreed to similar terms, and are expected to start selling shows at the lower price — possibly coinciding with the iPad launch.

Update: Peter Kafka at All Things Digital has some more info on this — sources tell him Moonves was speaking off the cuff, and while CBS is open to a deal with Apple, there’s nothing in place quite yet. Unfortunately, no one’s going on the record here, so the situation remains hazy — we’ll just have to wait and see what happens.

CBS promises to sell some TV shows on iTunes for 99 cents originally appeared on Engadget on Fri, 19 Feb 2010 13:33:00 EST. Please see our terms for use of feeds.

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Apple said to be using FairPlay DRM for iBookstore originally appeared on Engadget on Mon, 15 Feb 2010 17:18:00 EST. Please see our terms for use of feeds.

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Putting traditional print publication on an iPhone screen is old hat for ScrollMotion, and now it’s taking that know-how to a larger screen. The Wall Street Journal is reporting that Kaplan, Pearson Education, Houghton Mifflin Harcourt K-12, and the educational sector of McGraw-Hill have all made deals with the company to develop textbook apps and test-prep / study guide apps for the Apple iPad. No other details are given and we unfortunately lack any timeline. It certainly makes the machine more classroom-viable, but we’ll hold judgment until we see what actually comes of this partnership — your move, Kindle.

Major textbook pubs partner with ScrollMotion for iPad development originally appeared on Engadget on Tue, 02 Feb 2010 20:22:00 EST. Please see our terms for use of feeds.

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It was quite the week for Apple, first with its best-ever earnings and then the launch of the iPad. While Apple didn’t create this category of device, it did answer the fundamental question of why this form factor needs to exist. The meta lesson is that the story told is as important as the hardware, software and services being sold — and while everyone may not be convinced, I do think Apple will win over the majority of a skeptical audience with high expectations. But there’s also four important lessons that Apple taught the market this week, as it enters a space that’s been mostly a failure.

1. Define what your product does. The first thing Apple did was answer that question immediately and then define what the product needed to do. Apple explained what capabilities need to be in the this class of device and then went on to show how each of those features not only worked but were optimized for the iPad. That’s something we’ve seen lacking in this category to date.

2. Leverage what you’ve done before. I believe the iPad is likely to do well with consumers as it leverages Apple’s previous successes with the iPod and the iPhone. At the base level, that’s compatibility and synchronization with iTunes as well as backward compatibility with existing applications. That’s important — as a user I can use my existing content library and my application collection. It also means that iPad has 140,000-plus applications at launch. But it’s more than that. Apple is not only leveraging its ecosystem of devices and software, it’s leveraging the lessons it spent a decade teaching consumers. Apple taught its market about MP3 players, digital music, smartphones, capacitive multitouch screens and mobile apps. It can now go directly to selling the form factor, as well as new features such as productivity and e-books.

Continue reading Entelligence: Lessons from the iPad launch

Entelligence: Lessons from the iPad launch originally appeared on Engadget on Sun, 31 Jan 2010 17:00:00 EST. Please see our terms for use of feeds.

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