Hasta La Gadget!

Competition is heating up in the high-end digital cinema market, and Red is responding with a slew of massive price cuts. According to CEO Jim Jannard, this “attitude adjustment” is simply a benefit of scaling up production, yielding a decrease in component and assembly costs, and an enormous reduction in assembly time — the first Epic took 12 hours to build, while current models require just 13 minutes. As a result, the Epic-M has dropped to $24,000 (from $39,500), the Epic-X is now $19,000 (formerly $34,500), the Scarlet is $7,950 (from $9,700) and the EOL’d One MX is priced at $4,000 (once $25,000). The Dragon sensor upgrade will not be included with any new Epic models, and will remain priced at $6,000. Red customers who took the plunge on cameras with former pricing within the last month (on or after October 1st) will receive a discount off future accessory purchases of $4,000 for Epic and $1,000 for Scarlet. With this latest round of discounts, Red cameras are by no means inexpensive, but they’re certainly more affordable. If you were already planning to pick one up, Christmas just came a couple months early.

[Thanks, Mike]

Filed under: Cameras

Red gets Epic price cut, drops M, X and Scarlet brains by up to 45 percent originally appeared on Engadget on Fri, 02 Nov 2012 00:02:00 EDT. Please see our terms for use of feeds.

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After losing a whopping $5.7 billion last year and $312 million last quarter, Sony’s recent austerity measures seem to be paying off — the company lost only $198 million in Q2. It’s been madly restructuring since CEO Kazuo Hirai came on board last year and recently shuttered a lens plant in Japan while moving its mobile HQ from Sweden to Tokyo. Altogether, 10,000 jobs cuts are projected this year by Sony to help stanch the red ink, and it looks like it’s started to pay off. Notably, the company saw a drop in restructuring costs over last year, when it incurred charges during the sell-off of its display businesses.

Sony’s mobile operations continue to generate more revenue, gaining $3.9 billion this quarter — more than double last year’s numbers — though it still lost $296 million compared to $356 million in Q1. Its chip plants turned around last year’s $230 million Q2 loss to earn $382 million this time, likely due in part to its sensors appearing in a large number of various company’s DSLRs. Its own imaging division underperformed a bit compared to last quarter but still made a small gain, while its gaming, music and picture businesses each stayed in the black. Finally, while home entertainment products like TVs and home theater systems still lost $203 million, that’s a big improvement over that division’s dismal $526 million loss in Q2 2011.

Sony is projecting a slight drop in revenue for its fiscal year ending in March 2013, from $85 to $83 billion compared to August’s forecast. But the company kept its operating income projection unchanged at $1.6 billion — thanks to new acquisitions like cloud gamer Gaikai and Olympus, along with such products as the new 84-inch 4K LCD TV and revised PS3 gaming console.

Filed under: Cellphones, Desktops, Cameras, Home Entertainment, Tablets, Sony

Sony cuts Q2 2012 losses to $198 million, bumps revenue to $20.6 billion thanks to mobile originally appeared on Engadget on Thu, 01 Nov 2012 02:23:00 EDT. Please see our terms for use of feeds.

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By some accounts, Sony botched the NEX-F3. Positioned as the successor to the fantastic C3, it replaced that camera’s slim profile with a bulkier build, but sacrificed basic display tilt functionality in favor of a front-facing model. Image quality was fine, but focusing speeds fell short. Fortunately, the company has redeemed itself with the $750 NEX-5R. The mirrorless camera you’ll read about today represents everything a successful update should: performance has been improved all around, the touchscreen tilts in every which way and the design has changed only for the better.

It’s also the first Sony mirrorless cam to feature WiFi, along with the company’s new PlayMemories Camera Apps. Wireless connectivity is undoubtedly becoming a popular addition in higher-end models, but that doesn’t mean it’s a feature users are demanding. With Samsung’s upcoming Galaxy Camera, connectivity — 4G in particular — makes perfect sense, but how does that web experience transfer to a tiny 3-inch touchscreen? And does it detract from usability overall? Join us past the break for a closer look at this very capable 16.1-megapixel interchangeable lens camera.

Continue reading Sony NEX-5R review: focusing and performance improvements make this cam a winner

Filed under: Cameras, Sony

Sony NEX-5R review: focusing and performance improvements make this cam a winner originally appeared on Engadget on Wed, 31 Oct 2012 10:00:00 EDT. Please see our terms for use of feeds.

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Having seen some of its high-end cinema camera thunder stolen by the likes of Red and Arri, Sony has just launched a pair of CineAlta PL-mount cameras with brand new Super 35mm sensors: The PMW-F5 and PMW-F55. Though both pack 4K CMOS imagers, there are some major differences — the higher-end PMW-F55 has a global shutter, wider color gamut and can capture 4k, 2k or HD video internally, while the PMW-F5 records 2k and HD natively with a rolling shutter (4k requires an optional RAW recorder, as discussed below).

Depending on the level of quality you want, there are several ways to capture video to each camcorder. MPEG-4 H.264 video or Sony’s SR MPEG-4 SStP can be recorded onto Sony’s new SxS PRO+ media, or if RAW quality is desired, there’s the new AXS-R5 Access Memory System for 2K / 4K RAW capture — which will also work with the current NEX-FS700. Using the latter system, the PMW-F5 is capable of grabbing up to 120fps slow motion RAW HD video, while the PMW-F55 can capture 240fps at 2k, putting it squarely in Epic-X territory. The new camcorders will arrive in February 2013, and while Sony hasn’t outed pricing yet, it’ll likely be well under the flagship 4k CineAlta F65‘s formidable $65k sticker. Check the PR after the break to get the entire technical skinny.

Continue reading Sony goes Red-hunting with PMW-F55 and PMW-F5 pro CineAlta 4K Super 35mm sensor camcorders

Filed under: Cameras, HD, Sony

Sony goes Red-hunting with PMW-F55 and PMW-F5 pro CineAlta 4K Super 35mm sensor camcorders originally appeared on Engadget on Tue, 30 Oct 2012 02:06:00 EDT. Please see our terms for use of feeds.

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Yesterday, as the front-edge of Hurricane Sandy started bearing down on New York and newscasters were talking about, “Idiot surfers risking their lives,” I was one of those idiots. Sorry. I had a camera to test. More »