
Rovio may have introduced its wildly successful game Angry Birds to the Android platform, but make no mistake which operating system the company prefers to develop for. In a recent interview with the site Tech Marketing, Rovio executive Peter Vesterbacka let it be known that Apple’s iOS is still the top dog in his eyes.
“Apple will be the number one platform for a long time from a developer perspective, they have gotten so many things right,” he told the site. “And they know what they are doing and they call the shots. Android is growing, but it’s also growing complexity at the same time.”
Android also has a fragmentation problem, according to Vesterbacka. “Device fragmentation not the issue, but rather the fragmentation of the ecosystem,” he explained. “So many different shops, so many different models. The carriers messing with the experience again. Open but not really open, a very Google centric ecosystem. And paid content just doesn’t work on Android.”
Not that he’s saying that Apple is, you know, better, or anything. It’s just that, in the mobile world, fragmentation is sort of a way of life,
That doesn’t mean that model is superior, it’s just important to understand that Apple is Apple and Google is Google. Different. And developers need to understand that. Different business models for different ecosystems. And wouldn’t forget about Nokia and MeeGo either, new leadership always tends to shake things up and create opportunity. And HP-Palm. And RIM. And even Microsoft. It’s a fragmented world.
Rovio’s Angry Birds was the number one paid app for the iPhone in 2010.