Nov 14

Switched On: Getting from Kno to yes, part 1

Posted in: column, switched on, SwitchedOn, tablet, Today's Chili

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Oh, e-readers are e-readers. And tablets are tablets. And surely the twain shall meet. Indeed, they already have, with the iPad hosting not only its own integrated bookstore, but client software from Amazon, Barnes & Noble, Kobo and others. Barnes & Noble, in turn, describes its new Nook Color as a “readers’ tablet.” But these devices and their affiliated digital bookstores are all chasing the same avid readers of bestsellers. These readers read mostly for leisure or self-directed enrichment as they can fit it in to their schedules.

But those who sell e-readers and tablets would really like to tap into a market of people who have to read versus want to read — not just the low-stakes novellas of Amazon singles, but hefty, cumbersome, expensive, perpetually obsolete tomes that are assigned to 19 million full-time college students annually. The National Association of College Stores estimates that the average full-time college student spends nearly $700 per year on course materials. For the 2008-2009 school year, the average new textbook price was $64. And the mean gross margin on course materials for a college bookstore is 27 percent.

That is a prize worth pursuing. But can a device dedicated to the way students study survive amidst an onslaught of tablets from every corner of the PC, consumer electronics and cell phone industries? Kno thinks the answer is yes.

Continue reading Switched On: Getting from Kno to yes, part 1

Switched On: Getting from Kno to yes, part 1 originally appeared on Engadget on Sun, 14 Nov 2010 19:00:00 EDT. Please see our terms for use of feeds.

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Nov 07

Switched On: The iPadification of Mac OS

Posted in: column, mac os x, macbook air, MacbookAir, MacOsX, switched on, SwitchedOn, Today's Chili

Each week Ross Rubin contributes Switched On, a column about consumer technology.

The title of Apple’s recent Back to the Mac event turned out to have multiple meanings. The first was heralding a shift of Apple’s event focus to the product that was once synonymous with the company. But it also had a more literal connotation, that traits associated both with iPad software and hardware would now be finding their way back to the Apple’s computers. But the impact of this round trip could have different implications for hardware and software.

Apple’s new MacBook Air was cited as taking on traits associated with the iPad such as thinness, flash storage, longer battery life, and instant on. The new MacBook Air also dispenses with an optical drive, but so did the previous MacBook Air, and indeed so do nearly all netbooks and quite a few other “thin and light” notebook PCs. Most would agree that the new hardware choices produce desirable traits in an ultramobile notebook.

Continue reading Switched On: The iPadification of Mac OS

Switched On: The iPadification of Mac OS originally appeared on Engadget on Sun, 07 Nov 2010 12:50:00 EDT. Please see our terms for use of feeds.

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Oct 10

Switched On: A Looxcie into lifecasting’s future

Posted in: camera, column, switched on, SwitchedOn, Today's Chili

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Remember those early wireless headsets, the ones that made people look like they had been assimilated by The Borg? Few would seek to return to those days for the benefit of bridging a handset and one’s ears. But what if one could also bridge a handset and one’s eyes? That’s essentially the promise of Looxcie, a Bluetoooth headset that integrates a video camera to enable passive video capture.

Looxcie’s creators note that using the device requires less encumbrance than even a Flip camcorder. Still, there’s no getting around it — the Looxcie is no spy gadget. Accepting the state of the technology for what it is, the designers chose to embrace its size rather than try to minimize it. The protuberance that houses the boom mike and lens of the product swells toward an end that includes a red recording light. The extension in a glossy white, perhaps an homage to massive telephoto zoom lenses like those from Canon.

Continue reading Switched On: A Looxcie into lifecasting’s future

Switched On: A Looxcie into lifecasting’s future originally appeared on Engadget on Sun, 10 Oct 2010 18:30:00 EDT. Please see our terms for use of feeds.

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Oct 04

Switched On: Getting real about a phone that’s not (part 2)

Posted in: Apple, cdma, column, iPhone, switched on, SwitchedOn, Today's Chili, verizon, Verizon Wireless, VerizonWireless

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Last week’s Switched On looked at some of the reasons that a Verizon iPhone might not bring seismic shifts to the cell phone market or the balance of power between the two largest carriers in the U.S., focusing more on the AT&T incentive. This column discusses the carrier’s current CDMA network and its multi-year transition to LTE, which could lower some obstacles to a Verizon iPhone.

While reports have asserted that a Verizon iPhone may ship as early as January and that a CDMA version of the phone will go into production in September, there are reasons to doubt that Apple will create a CDMA iPhone for Verizon Wireless. Verizon Wireless is a large carrier, but it’s subscriber base is relatively small compared to the one that is served by having a single GSM device that Apple can sell around the globe. That massive audience creates certain scale advantages for Apple.

Continue reading Switched On: Getting real about a phone that’s not (part 2)

Switched On: Getting real about a phone that’s not (part 2) originally appeared on Engadget on Mon, 04 Oct 2010 18:35:00 EDT. Please see our terms for use of feeds.

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Sep 26

Entelligence: Begun these tablet wars have

Posted in: Android, Apple, column, GalaxyTab, Google, HP, ipad, Microsoft, palm, RIM, samsung, slate, Today's Chili, webos, windows 7, Windows7
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

Apple may have validated the tablet market with the successful launch of the iPad, but the competition won’t simply cede that space to Cupertino. From the Samsung Galaxy Tab and a host of other Android-based products, to HP’s ethereal Slate and rumored WebOS tablet to a potential “BlackPad” from RIM, everyone wants a piece of the tablet market. The net result? We’re going to see a whole host of devices starting in the fourth quarter of this year well into the first quarter of 2011, and based on what we’ve seen from various public leaks and vendor conversations, these products are going to be all over the place. Sadly, it appears many haven’t learned the lessons why ‘tweener devices failed in the past, and most of these devices will not do well in the market. Many of these efforts appear rushed to market before the holidays and few will be remembered by this time next year. It’s one thing to clone a successful product but imperfect clones usually tend to work out for the worst.

Continue reading Entelligence: Begun these tablet wars have

Entelligence: Begun these tablet wars have originally appeared on Engadget on Sun, 26 Sep 2010 18:30:00 EDT. Please see our terms for use of feeds.

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Sep 19

Entelligence: Putting a spotlight on the invisible

Posted in: Apple, column, ipod, Today's Chili, watch

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

When Apple refreshed the latest version of the iPod nano, the combination of the square form factor, touch display, clip and cool clock app made me think it would make a great watch. I was not alone. I’ve already seen a number of vendors scrambling to create straps and wrist cases for the nano. While Apple stopped well short of calling it a watch replacement, there’s no doubt Cupertino will be looking carefully to see if there’s an iWatch in your future.

From Microsoft’s Smart Personal Object Technology devices to watches that ran Palm OS, vendors have tried and failed to push high-tech watches every few years. I personally think the watch space and the larger invisible space hasn’t been exploited properly beyond the core feature of telling time. Here’s why.

Continue reading Entelligence: Putting a spotlight on the invisible

Entelligence: Putting a spotlight on the invisible originally appeared on Engadget on Sun, 19 Sep 2010 17:30:00 EDT. Please see our terms for use of feeds.

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Sep 18

Switched On: Getting real about a phone that’s not (part 1)

Posted in: Apple, att, column, iPhone, switched on, SwitchedOn, Today's Chili, verizon

Each week Ross Rubin contributes Switched On, a column about consumer technology.

In the short history of smartphones, handsets carrying all but one of the major operating systems have been available to multiple U.S. carriers. That exception is iOS, for which the iPhone has been the only model. Of course, the iPhone’s close cousin, the iPod touch, is available regardless of carrier (or service fees, for that matter), and has sometimes been referred to as “the iPhone for Verizon users.” Ultimately, though, it’s not. While the iPod touch provides access to a dizzying array of functionality that will likely expand this fall, its lack of an integrated cellular radio and attendant voice calling features means that it cannot assume that primary role in one’s digital life in the same way that many smartphones have.

For this reason, the notion of a Verizon iPhone remains one of the hottest rumors in the industry, with many assuming that it would cause a fundamental shift in the competitive landscape. But there are many reasons that a Verizon iPhone may take years to arrive — if it ever does — and may not create nearly the disruption that it has on AT&T.

Continue reading Switched On: Getting real about a phone that’s not (part 1)

Switched On: Getting real about a phone that’s not (part 1) originally appeared on Engadget on Sat, 18 Sep 2010 17:30:00 EDT. Please see our terms for use of feeds.

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Sep 12

Entelligence: Will carriers destroy the Android vision?

Posted in: Android, att, column, GalaxyS, samsung, Sprint, t-mobile, TMobile, Today's Chili, verizon

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

It’s an unfortunately familiar phenomena — PC vendors suffering from razor thin margins load their devices with more stickers than a stock car and install gigabytes of useless applications that serve only to take up space and use system resources. Sony was perhaps the most egregious in 2008, offering to remove the offending bloatware for a $50 fee. It’s as if Tony Soprano went into tech — “Pay us and we won’t mess up your computer.”

It’s deja vu all over again for mobile phones. More and more devices I look at are coming installed with applications I don’t want, often popping up messages to try and upsell me on services I have no interest in. Even worse, unlike PCs where offensive applications can be removed or the OS reinstalled cleanly, there’s often nothing that can be done to get rid of unwanted mobile software without arduous work. It’s not limited to Android devices, but it seems that increasingly Android more than other platforms is shipping with the worst mobile bloatware. It’s a bad trend that’s going to lead to consumer backlash and it’s destroying the credibility of Google’s Android vision.

Continue reading Entelligence: Will carriers destroy the Android vision?

Entelligence: Will carriers destroy the Android vision? originally appeared on Engadget on Sun, 12 Sep 2010 20:00:00 EDT. Please see our terms for use of feeds.

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Sep 11

Switched On: Why the digital hub died

Posted in: Apple, column, steve jobs, SteveJobs, switched on, SwitchedOn, Today's Chili

Each week Ross Rubin contributes Switched On, a column about consumer technology.

A decade ago at Macworld Expo, Steve Jobs provided a rare look into the vision guiding Apple. Breaking with naysayers foretelling the demise of the PC, Jobs said that the PC was now entering a third golden age of “Digital Lifestyle,” following those of productivity and the Internet. In this era, the PC would serve as a digital hub.

The presentation was rife with references that are amusing with a decade of hindsight, one in which Apple has received more attention for its work in advancing popular digital spokes. For example, in pointing out some peripheral devices that will connect to the digital hub, Jobs showed the Rio flash-based MP3 player as well as the Palm V, both of which would succumb to Apple’ own iPod and iPhone.

Continue reading Switched On: Why the digital hub died

Switched On: Why the digital hub died originally appeared on Engadget on Sat, 11 Sep 2010 20:00:00 EDT. Please see our terms for use of feeds.

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Sep 05

Entelligence: A tale of two TVs

Posted in: Apple, apple tv, column, Google, GoogleTv, Today's Chili

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

This week at what’s become Apple’s fall music event the company unveiled a revised Apple TV. The small $99 device delivers a new rental model and support for Netflix, but there are no apps, contrary to much of the speculation leading up the event. That’s in stark contrast to the Google TV project announced at I/O last spring. Unlike Apple, Google is looking to provide DVR functionality, search, and an app marketplace. Some say Apple isn’t being bold enough, but I think Apple might be right.

Google wants input one on your TV. Apple wants input two. The difference? Input one is where your cable box goes. Input two was where your VCR or DVD player used to live. It’s a port that’s up for grabs.

Continue reading Entelligence: A tale of two TVs

Entelligence: A tale of two TVs originally appeared on Engadget on Sun, 05 Sep 2010 20:00:00 EDT. Please see our terms for use of feeds.

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