Switched On: FaceTime prepares for prime time

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Perhaps the most-predicted announcement from Apple’s September 1 press event is the addition of two cameras to the iPod touch. Long before Apple revealed its FaceTime videoconferencing software with the iPhone 4, various disassemblers noticed that there seemed to be a place left open for a camera in the last iPod touch, despite Apple’s claim that the product didn’t “need more stuff.” Nonetheless, few could deny the usefulness of such an add-on, particularly when paired with the touch’s relatively generous internal memory capacity.

Now, though, adding image and video capture to the touch makes even more sense. Apple’s FaceTime video chat software is Wi-Fi-only, and while 3G support would certainly make It more useful on the go, imbuing the iPod touch with the ability to make video calls greatly expands Apple’s addressable market with FaceTime, brings the touch into a whole new category and possibly makes it the first affordable, carrier-independent mass market videophone.

Continue reading Switched On: FaceTime prepares for prime time

Switched On: FaceTime prepares for prime time originally appeared on Engadget on Sat, 04 Sep 2010 18:00:00 EDT. Please see our terms for use of feeds.

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Entelligence: when less beats Moore

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

We are all familiar with Moore’s law. The observation made by Intel co-founder Gordon Moore that the density of semiconductors doubles roughly every eighteen months. The net result? It’s always going to be better faster and cheaper. Certainly that’s been true of the phone space, with large screens, fast processors and lots of storage.

In the last few weeks alone I’ve looked at new phones with 1Ghz processors, the latest and greatest software platforms from Google and RIM… but it’s been one little gadget that’s caught my attention and it totally bucks the trend. What device? It’s the Sony Ericsson Xperia X10 Mini Pro — which is a lot of name for a small phone — and it shows some very different thinking about what a smartphone is. In theory, this isn’t a phone that I should like. Instead of a large 4.3-inch screen, it’s running a 2.55-inch screen at 240 x 320 resolution. Don’t look for a 1Ghz processor here. It’s got an ARMv6 revision 5 processor at 600Mhz. Finally, forget Froyo or even Eclair. This thing’s got Android 1.6 on it and may never get updated to the latest and greatest. Despite all that, I think Sony Ericsson has a potential hit on their hands if they decide to bring this to the US later this year as they said they plan to. Why am I so enamored?

Continue reading Entelligence: when less beats Moore

Entelligence: when less beats Moore originally appeared on Engadget on Fri, 27 Aug 2010 17:08:00 EDT. Please see our terms for use of feeds.

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Entelligence: One device to rule them all — or not

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

The introduction of the third generation Kindle has reignites the debate over the role of dedicated vs. converged devices. Five years ago, device segmentation was easy: phones made calls, music players played music and cameras took pictures. Even two years ago, integrated devices remained differentiated from standalone devices that provided greater features and capabilities. But some now feel the market for dedicated e-book readers like the Kindle and Nook will soon disappear, subsumed by devices like tablets and smartphones capable of delivering e-books along with other content, applications and services.

It certainly feels to some degree that converged functionality is replacing the standalone and dedicated device. Look at the state-of-the-art iPod touch today and the state-of-the-art iPod of just three years ago. Compare the camera on your phone to the point and shoot digital of just four years ago. The argument seems strong for converged rather than dedicated and standalone devices.

I think the reality is a little more complicated.

Continue reading Entelligence: One device to rule them all — or not

Entelligence: One device to rule them all — or not originally appeared on Engadget on Sun, 22 Aug 2010 17:30:00 EDT. Please see our terms for use of feeds.

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Switched On: Gluts and glory

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Before the mass adoption of smartphones in the U.S., many fretted that the heavy subsidization model was feeding a free handset model that would keep Americans hopelessly addicted to basic voice plans and phones optimized for them. The price consumers paid in relation to the value of the handset, it was argued, was hopelessly out of whack. This year, a string of successful smartphones have shown that an increasing percentage of U.S. consumers are willing to pay $200 for a flagship device. On the other hand, there’s still ample evidence that price and value can remain disconnected. And the carriers aren’t making it much easier.

The smartphone surge has been driven in part by a desire to acquire the best and by a response to carrier advertising. However, a recent run-up in advanced smartphones have made it difficult to define a clear top of the line at many carriers, and carriers simply cannot promote them all with the same attention lavished on the iPhone or original Droid. Take the turn of events at Verizon, for example, which in the space of a few months has rolled out the Droid Incredible, Droid X and Droid 2, with the Samsung Fascinate in the wings. At least the first three have been all priced at $199, with strong precedent for the Fascinate coming in at that level. And while AT&T has been a bit more diverse in the operating systems of its recent spate of high-end contenders — the iPhone 4, BlackBerry Torch and Samsung Captivate — they too have all been priced at $199.

Continue reading Switched On: Gluts and glory

Switched On: Gluts and glory originally appeared on Engadget on Sat, 21 Aug 2010 19:30:00 EDT. Please see our terms for use of feeds.

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Entelligence: Conspiracy theory, part one

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.


We’ve all heard the great conspiracy theories of our time. President Kennedy was killed by more than one gunman. The moon landing was hoax, a drama secretly recorded on a stage set somewhere in Atlanta or Texas. More recently, the attacks on the World Trade Center were really perpetrated by the US, not Islamic terrorists. There are far more, I assure you. What’s funny is that in the last few years, our industry has spun off a number of conspiracy theories worthy of being made into a movie. Apple, Microsoft, RIM, HP, Palm — you name it, and there’s a story being told. Of course, with most of these stories it’s never direct from the source. It’s people, who know of people, who knew someone, who heard from a friend that… something happened. As with all good tales, there’s always someone who will believe.

Oliver Stone, are you listening? Here are my five favorite tech conspiracies.

Continue reading Entelligence: Conspiracy theory, part one

Entelligence: Conspiracy theory, part one originally appeared on Engadget on Sat, 14 Aug 2010 20:00:00 EDT. Please see our terms for use of feeds.

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Switched On: ZuneForSure

Each week Ross Rubin contributes Switched On, a column about consumer technology.

The moon has only four major phases, but as the Zune — that satellite around Microsoft’s gravitational pull — enters a familiar fifth phase, what some consider a pale reflection of the iPod has made few waves despite inspiring its share of romantics. Zune began as a new salvo against the iPod as Microsoft grew frustrated in its attempts to make inroads versus Apple’s soaring digital media device with its abysmally named and convoluted PlaysForSure rights management scheme. PlaysForSure had actually achieved some level of acceptance on digital music players and even handsets, but as Steve Ballmer has explained, devices that sell in the tens of millions of units per year — as opposed to hundreds of millions like PCs and handsets (Kin notwithstanding) — can be a good opportunity for vertical integration of hardware and software.

And so was born Zune, welcoming us to the social with its chunky profile, brown color option, “double shot” facade and the quirky and later abandoned WiFi-based song-squirting sharing feature. Its next major iteration introduced the “squircle” — a rounded square clickable trackpad that surpassed the click wheel just as Apple was gearing up for the game-changing iPod touch: strike two.

Continue reading Switched On: ZuneForSure

Switched On: ZuneForSure originally appeared on Engadget on Sat, 07 Aug 2010 21:00:00 EDT. Please see our terms for use of feeds.

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Entelligence: Let’s get digital

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

One of the more recent trends in UI design has been the attempt to make the digital appear analog. It arguably started with the NeXT OS, which had photorealistic icons and used clever grayscale techniques to give three-dimensional depth to windows, scroll bars and other elements. Today, Apple’s iPhone compass app looks like it might be more at home on an 18th-century clipper ship, and the voice recorder app looks at home in a recording studio somewhere around 1950 — tap on the “microphone” and the VU meter will react much as it would in real life. Google’s added subtle 3D effects to Android’s app scrolling. I haven’t thought that much about this trend until I recently spent some time using Windows Phone 7.

It’s perhaps a minor issue but one of the things I like about WP7 is that it’s not a digital UI pretending to be analog. The user interface is flat. There are no photorealistic depictions of real world items, no shading, and no 3D effects. Everything is conveyed through the use of fonts, shapes and color. It’s digital and it’s proud. Overall, I like it, and the more I use it, the more I prefer it. Returning to a more digital approach means Microsoft was able to rethink the nature of applications and services and create the concept of hubs, where like functions meet similar functions without the need for separate applications. It takes some getting used to, but the more I use it, the more natural it feels.

Continue reading Entelligence: Let’s get digital

Entelligence: Let’s get digital originally appeared on Engadget on Sun, 01 Aug 2010 20:00:00 EDT. Please see our terms for use of feeds.

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Entelligence: 3D TV falls flat for me

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

It’s generally a bad idea to extrapolate larger consumer behavior from personal experience and say “if I like it, surely everyone else will as well.” It’s a mistake that happens all the time, but there’s is one case where I will use my personal behavior to at least start the foundation for analysis — when I don’t want a new gadget or technology. Granted, sometimes I’m just not the target audience, but even then I’m usually able to remove myself from the process and say it might not be for me but others will love this. In the case of 3D TV, however, I think my lack of interest doesn’t bode well for the market.

I’m surprised by figures, forecasts, predictions and prophecies all showing a rosy outlook for 3D TV beginning as early as this year, because I’ve seen most of the 3D offerings available and I have no plans to buy — not now and not anytime soon. I should be a part of the core demographic for 3D: I like TV, movies and video games. I’m am early adopter. I have reasonable disposable income. I’m not afraid of betting on the wrong standard. And yet, I’m not buying. Here’s why.

Continue reading Entelligence: 3D TV falls flat for me

Entelligence: 3D TV falls flat for me originally appeared on Engadget on Sun, 25 Jul 2010 21:00:00 EDT. Please see our terms for use of feeds.

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Switched On: Of guiltlessness and giveaways

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Beyond an opportunity for a lucky few to visit the surreal and sophisticated wireless testing labs buried deep within the Apple campus, the Steve Jobs “Antennagate” press conference had few surprises in terms of using a tool at Apple’s disposal — its own Bumpers (augmented by those of third parties) — to address a vulnerability of the iPhone 4 antenna design. The difference between the iPhone 4 and other devices is the clear marking of the spot at which physical contact causes the signal to degrade. Optimists could consider this a visual reminder to avoid contact while pessimists could see a constant reminder of imperfection. Regardless, at its press conference, Apple added – and continues to add — visual verification of its assertion that multiple handsets (or at least smartphones) can fall victim to a strategic grasp.

Beyond that, the only muted revelation of the day was that AT&T is reporting that the iPhone 4 is monitoring dropped calls on the iPhone 4 at a rate ever so slightly above that of the 3GS. However, the 3GS did not have a reputation for being particularly tenacious at holding on to a call. Indeed, were it not for all the heat the previous iPhone took at AT&T, perhaps Apple would not have had to push for so radical an antenna redesign. Therefore, it would have been interesting to know how the iPhone 4 compared to the AT&T smartphone average (skewed as it is to iPhones anyway), especially given the earlier Apple demonstration of how other smartphones can suffer from attenuation.

Continue reading Switched On: Of guiltlessness and giveaways

Switched On: Of guiltlessness and giveaways originally appeared on Engadget on Sat, 24 Jul 2010 19:00:00 EDT. Please see our terms for use of feeds.

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Entelligence: Five gadgets that could have and should have done better


Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

For every VHS, it seems there’s also a Betamax — a gadgets or standard that just didn’t live up to the expectations of the mass market at the time. Despite being loved by niche audiences, these folks just didn’t have what it took to make it to the big time. Here I celebrate some of my favorite gadgets and technologies that just couldn’t catch on with the populace at large.

Continue reading Entelligence: Five gadgets that could have and should have done better

Entelligence: Five gadgets that could have and should have done better originally appeared on Engadget on Sun, 18 Jul 2010 17:32:00 EDT. Please see our terms for use of feeds.

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