Hasta La Gadget!

With the dust from its Microsoft partnership having somewhat settled, Nokia is reportedly looking to kick off its forthcoming line of Windows Phones with a major marketing campaign. According to Marketing Magazine, Elop & Co. have already devoted some £80 million (about $127 million) to the six-month ad endeavor, which is expected to launch in October. Considering all the job cuts and downwardly revised corporate forecasts, an advertising refresh would seem like a logical way for Nokia to embark on a new era. But the company is remaining rather mum on the subject, saying, “We are excited about the Nokia with Windows phone, but it’s not our policy to comment on specific campaigns for unannounced products.” Awkwardly executed “leaks,” on the other hand, are an entirely different matter.

[Thanks, John]

Nokia prepping $120 million ad campaign ahead of Windows Phone launch? originally appeared on Engadget on Wed, 13 Jul 2011 12:47:00 EDT. Please see our terms for use of feeds.

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Before stumbling back to work this morning, you might wanna take a minute to give your neurons a well-deserved massage with this new teaser for Sony’s S1 and S2 tablets. Much like last month’s spellbinding ad, this sequel features plenty of balls, levers and bizarre figurines moving together in serpentine synergy. If you look closely, you might even spot one of Sony’s Honeycomb slates. This is only the second installation in what could very well be a never-ending series — but we’d be OK with that, because these clips make our brains happy. Click play to get the ball rolling and let the symphony begin.

Continue reading Sony’s new tablet teaser is just as hypnotic as the first (video)

Sony’s new tablet teaser is just as hypnotic as the first (video) originally appeared on Engadget on Tue, 05 Jul 2011 10:28:00 EDT. Please see our terms for use of feeds.

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TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled together a representative group of 48 TV and online video viewers and asked them to sit through some programming while equipped with the usual “devices or distractions” that accompany their viewing habits. Central to the study was the measurement of time each person spent facing the screen and how engaged they were with the content. The first thing noted was that 94 percent of TV viewers and 73 percent of online video consumers used some other form of media to augment their visual entertainment. Smartphones were the most common, with 60 percent of test subjects resorting to their handset while gawking at the TV. That’s resulted in a mediocre 52 percent attention level during actual programs and 37 percent during ads. In other words, two thirds of the time, commercials are being ignored and smartphones are helping people with that heinous behavior. Ironically, fast-forwarding adverts using a DVR garnered attention levels that were 12 percent higher, mostly because people were trying to make sure they didn’t skip too far ahead. Damn, why does reality have to be all complex and stuff?

Smartphones, not DVRs, are the biggest threat to TV adverts originally appeared on Engadget on Fri, 27 May 2011 08:37:00 EDT. Please see our terms for use of feeds.

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Painting a large installment on a wall is usually a pretty time consuming task. However, one group of guys found a way to paint a monster of a picture in literally an eighth of a second. Created as a marketing stunt for the V Energy drink, a popular energy drink in New Zealand and Australia, […]

Samsung seems to be killing time until it finally ships the Galaxy S II by making promo videos for its dual-core superphone. The latest in a series of ads for the S II spends a few precious seconds reminding us just how excellently thin it is, and gives us a particular usage scenario where that slim profile truly becomes practical. We won’t spoil that for you, though we should play spoiler in noting the barely readable small print above — “Thickness of the device may differ by country or carrier.” So remember, just because you and your pen pal from across the world are both buying a product with an excruciatingly specific title like Samsung Galaxy S II doesn’t mean you’ll both get the same thing. All that said, the 8.49mm-thick version of the device is ready to wow you on video just past the break. We’ve thrown a couple of Samsung’s earlier commercials in there as well, just to complete the set.

Continue reading Samsung makes sure you know the Galaxy S II is really, really thin with silly new ad (video)

Samsung makes sure you know the Galaxy S II is really, really thin with silly new ad (video) originally appeared on Engadget on Mon, 25 Apr 2011 10:06:00 EDT. Please see our terms for use of feeds.

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