Hasta La Gadget!

Microsoft’s slowed the pace of Windows Phone 7 ads after saturating the airwaves at launch, but it looks like another campaign is about to begin — WinRumors has a leak of a new set of “Real Time Challenge” interactive web ads that challenge you to complete tasks using your phone against a WP7 device. Challenges include taking a photo and posting it to Facebook, checking Xbox achievements, getting directions, and telling meeting participants you’re running late. Not surprisingly, the WP7 device performs handily at everything — although we’re definitely wondering why you’d be checking Xbox achievements in a hurry while on the run. WinRumors also says that the “Your Phone” image is just a placeholder that will be filled in by other devices in the final ads, so we’ll see how MS decides to portray other platforms and their apps — there’s a lot of ways to do some of these things on Android and iOS devices. (And, sigh, we would note that “Update system software without fatal errors” is not a listed activity.) In any event, it’s a clever ad idea — check the video below.

[Thanks, Irv]

Continue reading Leaked Windows Phone 7 ads challenge your phone head-to-head

Leaked Windows Phone 7 ads challenge your phone head-to-head originally appeared on Engadget on Wed, 23 Feb 2011 16:41:00 EDT. Please see our terms for use of feeds.

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Continue reading AT&T’s old $49 iPhone 3GS gets a new ad to sell it (video)

AT&T’s old $49 iPhone 3GS gets a new ad to sell it (video) originally appeared on Engadget on Tue, 15 Feb 2011 16:45:00 EDT. Please see our terms for use of feeds.

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Sony Ericsson has finally stopped teasing, winking, and nodding knowingly and has just come clean — the Xperia Play is most definitely real and it’ll be one of the first devices announced at this year’s Mobile World Congress in Barcelona. We’re treated to a date and time, February 13th at 6PM GMT, a pair of full frontal shots of the Gingerbread-running, gamepad-wearing smartphone, and the full version of that creepy ad we saw for it a couple of days back. Missed it on the Super Bowl? Scope it out after the break.

P.S. – Missed our coverage of Super Bowl Media Day? Catch up here!

Continue reading Sony Ericsson makes Xperia Play official in Super Bowl commercial, full launch coming February 13th

Sony Ericsson makes Xperia Play official in Super Bowl commercial, full launch coming February 13th originally appeared on Engadget on Sun, 06 Feb 2011 20:06:00 EDT. Please see our terms for use of feeds.

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The evidence for a Motorola Xoom launch on February 24th just became that bit more compelling, courtesy of this here Best Buy ad. It promises Moto’s Android tablet will be in stores a couple of weeks from now, decorated with a daunting $799.99 sticker. That price agrees with one of our earliest leaks on the matter, purportedly from Verizon’s own systems, so all the pieces seem to be falling into place for a pretty exciting end to February for Android fans. This flier also has some data tariffs on it, starting at $20 per month for a 1GB allowance and stretching up to a 10GB limit for $80 (identical to VZW’s pricing with the Galaxy Tab). Doesn’t really sound like the most appealing proposition we’ve ever heard, but maybe if those prices remain static once the Xoom gets its 4G upgrade, we could learn to love them.

Update: Motorola’s official Xoom portal just went live, presumably as its Super Bowl ad finally aired.

Best Buy ad prices Motorola Xoom at $800, affirms February 24th launch date originally appeared on Engadget on Sun, 06 Feb 2011 19:34:00 EDT. Please see our terms for use of feeds.

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We already got teased on this, but it turns out that the first teaser — which, let’s be honest, didn’t have the highest production value — was strictly a teaser. Now, Motorola’s sent us a fragment of the real commercial they’ll be debuting during the Super Bowl this Sunday, and it’s got pretty much everything you’d expect: a handsome gentleman with flowers reading 1984 on a Xoom, white headphones, and thousands of emotionless drones “enjoying” their Apple products. The whole thing is an obvious swipe at Apple for seemingly endorsing the very homogeny it waged war against in its Ridley Scott-directed Super Bowl commercial for the Macintosh back in 1984, and we suspect you good folks are going to have some very strong opinions about it. Follow the break for the first 15 seconds of the ad.

Continue reading Motorola teases the real Xoom Super Bowl ad: George Orwell, flowers, iPhone-using automatons in white hoodies all involved

Motorola teases the real Xoom Super Bowl ad: George Orwell, flowers, iPhone-using automatons in white hoodies all involved originally appeared on Engadget on Fri, 04 Feb 2011 12:23:00 EDT. Please see our terms for use of feeds.

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