Kindle For PC Could Trigger E-Book Piracy

amazon kindle for pc

Barely one year and 11 months after the launch of the Kindle e-book and Amazon is set to allow to to read the books you have bought on your computer. Like Kindle for iPhone, Kindle for PC will let you download and enjoy your DRM’ed Kindle titles when you don’t have the Kindle with you.

You will have access to your bookmarks and annotations, although it doesn’t look like you can actually add notes to your books, which a PC keyboard is surely better suited to than the chiclet buttons on the Kindle. You’ll also be able to browse the store and buy books from within the application.

This is welcome, although we guess not particularly exciting. The real winners will be those who keep textbooks on their Kindles and use them for study — you’ll have one less device to juggle while you work. But this raises questions: Will you be able to copy and paste sections? We doubt it, as then you could pirate the books far too easily.

And this is why we think it has taken so long for Kindle for PC to arrive. Once you have text on a computer screen, it will take somebody precisely five minutes to figure out how to save it into an open, unprotected format. In fact, we worked it out already. A screen capture plus some Optical Character Recognition software will do the trick, exploiting the always-present analog hole.

So finally, the obligatory whine about DRM, this time combined with the publishers’ insistence that Amazon can’t sell all Kindle titles to all markets: Scrap that DRM now, before you trigger a healthy, easy to use and free alternative — pirated books. Learn from the mistakes of the music and movie industries and remember — text files are tiny compared to ripped DVDs. They will be traded.

Launch date and price to be announced.

Product page [Amazon]

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Amazon Dumps Sprint for Kindle 2, Embraces ATT

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In a stealthy yet significant move, Amazon has dropped Sprint as its wireless partner for the latest versions of the Kindle 2 e-book reader. From now on, new Kindle 2s, in the U.S. and worldwide, will be powered exclusively by AT&T’s 3G network.

“Due to strong customer demand for the new Kindle with U.S. and international wireless, we are consolidating our family of 6-inch Kindles,” says Drew Herdener, spokesperson for Amazon.

The move was announced in a quiet update to Amazon’s product page for the Kindle rather than through a press announcement.

The move is a big blow to Sprint, which was the first U.S. telecom carrier to experiment with supporting mobile devices beyond cellphones and netbooks. It also means AT&T has all but cornered the wireless-connectivity market for e-readers. In addition to the Kindle 2, AT&T’s network forms the backbone of the new Sony touchscreen reader and Barnes & Noble’s recently introduced Nook e-reader. All that’s left for Sprint? Providing service for Amazon’s XL-sized Kindle DX, and supporting all the existing Sprint-connected Kindles.

When Amazon introduced the Kindle in 2007, the company highlighted wireless downloads of books as the device’s unique feature. The move helped the Kindle gain an edge over Sony, which had introduced its e-reader earlier but without wireless connectivity.

Earlier this year, Amazon offered a second-generation Kindle called Kindle 2 and a big-screen reader called the Kindle DX. Kindle 2 has a basic browser and lets users check text-heavy sites such as Wikipedia. But the devices were restricted to the United States.

Finally, this month, Amazon debuted an international version of the Kindle 2. It was the first Kindle to use AT&T’s network instead of Sprint’s. Kindle DX is still not available outside the states.

“Now that they are selling a Kindle overseas, it makes sense for them to have just one product that they can sell in all markets,” says Charles Golvin, an analyst with Forrester Research. “And, since, in most of the world GSM is what is used, having a single product helps drive down costs for Amazon.” Sprint’s network is based on the CDMA standard.

That doesn’t mean Kindle buyers who bought their device before October will be switching to AT&T.

“Existing Kindle users, owners of the first- and second-generation Kindles and Kindle DX, will not notice any change to their experience. They will continue to utilize the Sprint network in the U.S.,” says Herdener.

And at least until Amazon introduces an international version of Kindle DX, Sprint will continue to be in business with Amazon.

“Sprint still powers the Kindle DX,” a Sprint spokesperson told Wired.com. “So it is not accurate to say that our relationship with Amazon is over.”

Meanwhile, for Kindle users, the switch from Sprint to AT&T raises questions about reliability of service. Weighed down by heavy data use from the iPhone, AT&T’s U.S. network has become congested, leading to slow connectivity and dropped calls.

And with about 3 million e-readers expected to be sold next year, could AT&T’s network face additional strain? Not really, says Golvin. “The type of connection that the Kindle needs is different from that of a phone, since there is no voice component, only a data component,” he says. “The actual capacity consumed by all Kindles now and those coming on to the network is very, very small compared to the rest of the network.”

Kindle users are also less likely to notice small delays or disturbances in the network, says Forrester’s Golvin. Unlike a web page, downloading a book does not require near–real-time display of different components.

“On an e-book reader, the congestion is invisible,” says Golvin. “The downloaded book arrives when it arrives, and a few seconds’ wait does not change much.”

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Top photo: Jim Merithew/Wired.com
Homepage photo: Gubatron/Flickr


Amazon Kills U.S. Kindle, Cuts International Price

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Perhaps to avoid consumer confusion, or to grab back a few headlines from Barnes and Noble’s sweet looking Nook e-reader, Amazon has dropped the Sprint-powered U.S. Kindle and now sells just the international version along with the super-sized DX. And the price has also been dropped to $260, the same as the old Kindle 2 and the same as the Nook. It looks like this fight is on.

Those of you who already bought the International Kindle for $280 upon launch, you’ll get a $20 refund from Amazon. Here’s the e-mail I got:

Good news! Due to strong customer demand for our newest Kindle with U.S. and international wireless, we are consolidating our family of 6” Kindles. As part of this consolidation, we are lowering the price of the Kindle you just purchased from $279 down to $259. You don’t need to do anything to get the lower price—we are automatically issuing you a $20 refund. This refund should be processed in the next few days and will appear as a credit on your next billing statement.

Good news indeed. Now, Amazon, perhaps you could start selling all titles in the U.S. store to overseas customers, and maybe switch on my damn web browser. Just saying, is all.

Product page [Amazon]

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Photo credit: Charlie Sorrel


Dual-Screen Device Combines E-Reader, Netbook

entourage-edge

Like Harvey “Two-Face” Dent, a new dual-screen device has two faces to match its double identity: It promises to be an electronic book reader and a netbook at the same time.

The Wi-Fi enabled device, called eDGe, will fold like a book and can be used as an e-reader. It will also serve as a digital notepad you can use to write notes or highlight text, send e-mails and instant messages, browse the internet and run apps, say the device’s creators. Under the hood, eDGe will be powered by Google’s Android operating system.

The left half of the eDGe will have a 9.7-inch E Ink e-paper display. Users will be able to read e-books in PDF and EPUB format and take notes or draw diagrams using a stylus. The right side of the device is a 10.1-inch LCD touchscreen that can be used to check e-mail and surf the web.

The $490 eDGe won’t be available until February, 2010, says its creator, Entourage Systems, a startup based in McLean, Virginia. But the company is taking pre-orders for the device.

Currently, e-book readers and netbooks are among the fastest-growing categories in consumer electronics. Not surprisingly, companies are trying to find ways to meld the two. Netbooks pioneer Asus, for instance, is also working on a dual-screen e-reader. Asus showed a prototype of the device at the CeBIT trade show in March and plans to unveil it at the Consumer Electronics Show in January. Asus’ e-reader will likely have two color touchscreens, a speaker, a webcam and a microphone, along with the capability to make inexpensive Skype calls.

The eDGe will have an ARM processor, 4 GB storage, an SD card slot and 2 USB ports. Weighing about 2.5 pounds, eDGe’s dual screens will work together, the company says. That means a user will be able to highlight a word from the e-paper screen and drag it to a browser on the LCD screen in order to do a Google search on it. (See a list of eDGe’s specs.)

As with many hybrid devices, eDGe runs the risk of not being good enough as either an e-book reader or as a netbook. Also, eDGe doesn’t have the kind of integrated access to an e-bookstore that companies such as Amazon and Barnes & Noble can offer with their e-readers. However, because eDGe uses the EPUB format, its customers can access the 1 million free, public-domain books digitized by Google. To get the latest Dan Brown bestseller, Entourage says it is building its own e-book store and inking deals with publishers.

Still, the eDGe packs in some appealing extras. The device will come with a text-to-speech function and a 1.3-megapixel webcam. It will offer about 16 hours of battery life in e-reader mode and up to 6 hours when running the LCD screen, says Entourage Systems.

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Photo: eDGe/ Entourage Systems


5 Things That Make Us Want Barnes Noble’s Nook E-Reader

nookThe latest device to join the explosively-growing e-book reader crowd is the $260 Barnes & Noble “Nook.” Nook debuted Tuesday and will be available at the end of November, Barnes & Noble says.

E-readers are one of the fastest-growing consumer electronics products, although the overall category is still small. About 3 million e-readers will be be sold in the United States this year, says research firm Forrester, with sales doubling in 2010.

To succeed, Nook will have to battle Amazon’s market-leading Kindle — now in its second generation — and a host of e-readers from Sony and other companies. But Barnes & Noble is betting there are a few things about the newcomer that will set it apart.

Hear are five Nook features that we think could give the device a leg up over the competition.

1. Sharing capabilities: One of the best things about hardcovers or paperbacks is that you can give them to family and friends. E-readers, so far, haven’t offered that to consumers. Instead, devices such as Kindle have locked down books and made it impossible for users to lend books that they have bought. Nook tries to change that with its LendMe feature. Nook users can loan books to friends for two weeks and those e-books can be accessed through PCs or smartphones such as the BlackBerry and the iPhone. Lending the book through Nook makes it unavailable to the original owner, but at the end of the two weeks, the book reverts back to its owner. Though Barnes & Noble says some publishers might not allow this for the books they publish, its a big step toward finding an acceptable solution to the question of digital rights management around e-books. Bonus: It means no longer having to bug your friends to return books they borrowed from you years ago.

2. Android OS: The Nook is the first e-book reader to run Android, Google’s operating system written for mobile devices. Android has become a favorite of mobile phone manufacturers such as Motorola and HTC because it’s open source and can be easily customized. It also gives users access to applications through the Android market. Barnes & Noble hasn’t announced anything about putting out a software developers’ kit for the Nook. But it hasn’t ruled out the idea either. “We do think, just because of the excitement and all the development around Android, that, in the future, putting out an SDK would be exciting for us and for our users,” says Barnes & Noble president William Lynch.

3. Color touchscreen: In the world of e-readers, Nook’s dual display feature is unique. Nook has the usual black-and-white E Ink screen for reading books, but it also has a color capacitive touchscreen, similar to the iPhone’s, located in the lower portion of the device. The touchscreen lets readers  browse through books by flicking through them. When not navigating books or magazines, the touchscreen goes dark to let readers focus on the content (and to save battery power). Though the idea strikes us a bit of a gimmick, it is still interesting, because it is a step out of the rut that current e-readers design seems stuck in — a single black-and-white display in a 8-inch frame.

4. Access to 3G and Wi-Fi: When Amazon first introduced the Kindle, it offered free over-the-air wireless book downloads through Sprint’s network. Kindle 2 bundled a basic browser into the device and extended the idea. The wireless connectivity feature put Kindle ahead of its rival Sony, whose earlier e-reader required users to plug the device to their computer via the USB port to download books. Since then, wireless 3G connectivity has become a nearly mandatory component of all e-book readers. But Nook is the only one to offer both 3G and Wi-Fi. The Wi-Fi feature is limited for now: On launch, it will work only in Barnes & Noble stores, all of which offer free Wi-Fi. But we are hoping that its Wi-Fi will be soon be opened up to access all hotspots.

5. In-store browsing: Most of us turn to Amazon when it comes to buying books, but there is something to be said for walking into a bookstore, sitting there with a cup of coffee and browsing. The Nook lets you do just that. In a neat trick that takes advantage of Barnes & Noble’s brick-and-mortar stores, the Nook lets users read entire e-books for free in-store. None of the Nook’s storeless rivals wiil be able to offer that for a very long time.

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Photo: Nook (colony of gamers/ Flickr)


Hands-On With the International Kindle and Its Surprise Web Access

kindle-1

Two days after launch, Amazon’s international Kindle has started to show up on doorsteps around the world, including mine. For those outside the United States, the Kindle has until now been a curiosity. Now it’s a way for English speakers everywhere to get quick and cheap access to otherwise hard-to-find books. On Monday, we summed up the problems with the rather contemptuous attitude Amazon has shown with the “international” Kindle. Today we take a look at how the actual hardware shapes up.

When I first opened the package (with its cute “Once upon a time” tagline), I tried to peel the sticker off the screen, giving instructions on charging and switching on. This was, of course, the e-ink screen, a novelty in these parts. But of course, y’all across the pond have known that for a couple years already. On to the differences.

The first moan we had was about the power adapter. The Kindle ships internationally with a U.S. plug. This is in fact a USB wall-wart, and could easily be swapped out. The included USB cable, of course, works fine anywhere. Result: Not as bad as we thought, especially for me, as I have a U.S./E.U. adapter always in the wall for testing products from the States.

Next up, wireless. The new machine’s full name is “Kindle with U.S. and International Wireless”, and it uses a GSM cellular radio which works pretty much everywhere in the world. Service is provided by AT&T with a roaming agreement, something that means U.S. travelers have to pay extra for content to be delivered when they are away from home. It also means that, as we previously complained, many users don’t get the web browsing features. This turns out to be only half true, as we shall discover in a moment

The connection is supposed to be 3G, but it was dead slow. I bought David Byrne’s new book, The Bicycle Diaries, and it took a couple of minutes to arrive, despite being just 4.4 MB. Still, these are e-books, so there’s no real hurry.

The big surprise is that web browsing does work. Or at least, you can visit one and only one site. This is not Amazon.com (although you can of course browse the Kindle Store from the device). It is Wikipedia. If you were to choose just one web site to visit, it would probably be Wikipedia, and even without pictures it is very useful. There’s just one problem: You can only visit http://en.m.wikipedia.org/. Want to access the Spanish version, in Spain? Tough.

Am I pleased to have it? Hell yes. I do almost all my reading on my iPod Touch these days, so the Kindle’s bigger, sharper screen and longer battery life are welcome. I’d love to have a real web browser in there, along with PDF support, but the ability to have instant access to thousands of books in my own language is worth the price on its own. Oh, and the leather case (bought separately), is nice, too.

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Photo credit: Charlie Sorrel


Barnes Noble Unveils Kindle-Killing, Dual-Screen ‘Nook’ E-Reader (Updated)

nook-money-shot

If you just ordered a Kindle, stop reading now or you’re in for a giant dose of buyer’s remorse. Barnes and Noble unveiled a new e-book reader called ‘Nook’, and it is hot, both inside and out.

Nook looks a lot like Amazon’s white plastic e-book reader, only instead of the chiclet-keyboard there is a color multitouch screen, to be used as a keyboard or to browse books, cover-flow style. The machine runs Google’s Android OS and it will have wireless capability from AT&T.

The $260 Nook–same price as the Kindle 2-is expected to be on sale at the end of November.

The Nook has the regular black-and-white E Ink display and a 3.5-inch color touchscreen. The latter allows users to browse books. The Nook also comes with built-in WiFi, 2GB of internal storage, MP3 player and supports open formats such as EPUB. Nook users have features such as bookmarks, and the ability to share books with friends for up to a fortnight through other e-readers, smartphones or computers.

Barnes and Noble has said Nook customers will have access to its online bookstore that includes books, newspapers and magazines. The Nook itself can hold up to 1,500 e-books.

Gizmodo, first showed leaked images of the Nook last week. The blog said that B&N will be discounting titles heavily in their electronic format, which is as is should be (no paper, printing or shipping costs). The Nook will also be able to get books from the Google Books Project.

Earlier Tuesday, Wall Street Journal, had a peek at an at ad set to run in The New York Times this coming Sunday. The ad features the line “Lend eBooks to friends,” and this has the potential to destroy the Kindle model. One of the biggest problems with e-books is that you can’t lend or re-sell them. If B&N is selling e-books cheaper than the paper versions, then the resale issue is moot. And lending, even if your friends need a Nook, too, takes away the other big advantage of paper.

In fact, this loaning function could be the viral feature that makes the device spread. Who would buy a walled-garden machine like the Kindle when the Nook has the same titles, cheaper, and you can borrow? The Nook is already starting to look like the real internet to the Kindle’s AOL.

Exclusive: First Photos of Barnes & Noble’s Double Screen E-Reader [Gizmodo]
Barnes & Noble Reader Out Tuesday [All Things D/ WSJ]

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‘Alex’, An Android-Powered, Dual Screen E-Book Reader

alex

It used to be that “convergence” meant putting two different (but hopefully complementary) devices into the same case. Scratch that. This still happens today, as proved by the Alex, a long box with an e-book reader in one end and an Android-powered cellular device in the other. The dual-screen device, from a company called Spring Design, is like a Pop-Tart with jelly in one end and baloney in the other.

The Alex (we have no idea about that name) aims to strike a balance between the full-color, fully responsive LCD screen at the bottom, used for web surfing, and the e-ink panel above, used for reading books. The idea is that once you have found what you like, you can send it upstairs and kill the battery-guzzling color part, reading the content on the eye and battery friendly e-ink screen. It also goes the other way, with links in the e-ink display opening pictures and video in the color one. This is called “dynamic hyperlinked multimedia information” and was sent through time to the Spring research labs from 1995.

Aside from the ugly design (and that damned name) it’s a fine idea, let down by one thing. Most of us have a cellphone already, or at least some kind of portable device that can both browse the web and save longer articles to the Instapaper service, which lets you hit a bookmark to convert articles into text and read them later, on a web browser, the iphone, or even have them emailed to your Kindle.

The other problem with two screens (despite the inevitable hit to battery life) is that the Alex is big, as in long and tall. We’d much rather have a bigger, single e-paper screen. As it is you get 6-inch e-ink display and a 3-inch color display. To rephrase, you get a Kindle and an iPhone screen in one, only without all the extra functions.

Spring says it “has been working with major book stores, newspapers and publishers over the past two years.” Remember the hot rumor that a Barnes and Noble device would be showing up soon and feature two screens, one color and one of electronic ink? This could well be it. One thing that is certain is that this won’t be the last goofy e-book design. We have a long way to go before natural selection gives us a design as perfect as the paper book itself. Price and launch date to be announced.

Product page [Spring Design. Thanks, Eric!]


International Kindle Now Shipping: The Good, the Bad and the Downright Ugly

The Kindle starts shipping internationally today. That’s exciting for some folks, as we were waiting until the Kindle debuted to buy our first e-book reader. But the launch hides many disappointments, as well as some significant advantages. Here’s a rundown of what you need to know about Kindle International.

GSM

This is the big change inside that will let the Kindle work outside the United States. It is powered by AT&T (the other Kindles use Sprint’s CDMA network which is pretty much U.S.-only). U.S. owners going abroad will be able to download new books or magazine subscriptions while away (very handy for travel guides), and international Kindle owners will of course be able to use the Whispernet service to buy books.

But as we’ve mentioned before, despite having an always-on internet connection, most countries outside the United States will get the neither the “experimental” web browser nor access to blogs (this means Amazon’s for-pay blog delivery). Some countries, including Mexico and Japan, will get the web, but still no blogs. And sure, the Kindle’s browser is pretty poor, but hey, what about Wikipedia? The Kindle was supposed to be the Hitchhiker’s Guide to the Galaxy, right?

And roaming U.S. owners don’t get away with this, either. You’ll have to pay an extra $2 for international delivery.

U.S.-Centric Design

The hardware is embarrassingly U.S.-centric. In fact, this is putting it lightly. The “International” Kindle will sport a U.S. power adapter (reports say even that is a lucky break, and Australians have to make do with a USB charger only) and also, according to several of our readers, a U.S.-layout keyboard. As Gadget Lab commenter SimonBP asks, “Is this really an international product or just a legit gray export?”

And don’t even get us started on the pricing, which is in U.S. dollars but still varies from place to place.

Taxes

In the United States, Amazon is fighting for the right not to charge sales tax on its physical orders, the excuse being that it delivers (usually) from out-of-state and that the buyer is responsible for declaring taxable purchases (yeah, right).

Internationally, on delivery of bits and bytes, tax is being levied. The amount of import tax varies from country to country, and Amazon, presumably because it has to, charges you upfront. By contrast, many physical goods which a friend of mine imports from the United States by post never get taxed.

No iPhone App (Yet)

Hopefully subject to change soon, the Kindle for iPhone application is not yet available outside the U.S. store. It’s highly probable that it has been held up by Apple’s approval process, but then perhaps Amazon should have submitted it earlier.

This is one of the Kindle’s most compelling features. You can read the book on the e-ink screen but when you are, say, waiting on line in a store or want to read in bed with the lights out, you can fire up the iPhone app and carry on from where you left off. Hurry up, Amazon.

English

Right now, the Kindle Store sells only English-language books. This is bad enough in the United States where Spanish is the first language of many, but internationally this is a huge problem. We guess that as the Kindle uptake grows, more publishers will add books in other languages, but right now the international market is limited to English-speakers.

On the other hand, for people like me living abroad, this is a great feature. I can now buy a wider range of English books than I can from local Spanish bookshops, cheaper and instantly. Previously the best option was Amazon, but the delivery charges killed the value, and I had to wait for days or weeks to get the order.

DRM

This is common to all Kindles, and to almost all e-books you can buy, but it’s worth a mention. If you think a Kindle can replace your paper books, you are dead wrong. DRM means you can’t trade in the books at a second-hand book store, or sell them at all. Nor can you lend them, which is what I do with most of my dead-tree books.

And worst of all, Amazon can pull the books of your device at any time, thanks to the always-connected nature of the Kindle (as demonstrated with almost unbelievable irony in the case of Orwell’s 1984 getting recalled).

Still, I have one on order, and it should arrive Wednesday. I also have the desktop version of the excellent iPhone e-reader Stanza, which will convert any text or PDF and add it to the Kindle, free, using USB, thus avoiding the $1-per-megabyte transfer fee.

Did I mention that fee already? Amazon charges $100 per gigabyte to transfer your own documents via its wireless network. Clearly the e-book market will need to go through the same pain as the movie and music industries before we customers finally get what we want.

Photo credit: troyh/Flickr (Yes, we know it’s the Kindle v1 but the picture is awesome anyway).

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In-App Sales and iTablet: The Killer Combo to Save Publishing?

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Apple on Thursday made a subtle-yet-major revision to its App Store policy, enabling extra content to be sold through free iPhone apps. It’s a move that immediately impacts the publishing industry, and it could pay even bigger dividends if the Cupertino, California, company indeed delivers its highly anticipated touchscreen tablet.


While the most obvious beneficiaries would be app developers, a market segment that can also benefit from the new in-app commerce model are people and companies that create content and need to set up shop in a way that doesn’t, in effect, charge someone for just walking in — like media publishers.

Newspapers and magazines are reportedly in talks with Apple about repurposing their content onto a “new device,” presumably the rumored touchscreen tablet Apple will deliver in early 2010. Numerous reports suggest an Apple tablet would have a strong focus on redefining print media. Enabling in-app commerce through free apps was a crucial move to help make this goal a reality.

Apple’s earlier in-app sales model wasn’t ideal for publishers. Previously, in-app commerce was a feature exclusive to paid apps; free apps were not permitted to sell content. Newspapers and magazines already struggle to sway readers to pay for content to begin with, and charging for apps cuts off potential customers. By allowing commerce within free apps, Apple creates the opportunity for a free media app to serve as a gateway for readers to get hooked on a newspaper’s or magazine’s content, which could help lure them into paying for exclusive premium content.

CNN is an exception: Its recently-released iPhone app costs $2. The Wall Street Journal will later this month begin charging for most of the content it delivers through its free app, and the Financial Times has an app that only offers up to 10 free stories a month without a subscription to the newspaper. But for the most part, publishers have loathed charging for an app, even if it then enabled them to try to charge for content within that point of sale. Reducing the cost barrier of that business model to zero changes things considerably. At least one small publisher, Scarab Magazine, has already taken advantage of the change.

Picture a free magazine app that offers one sample issue and the ability to purchase future issues afterward. Or a newspaper app that only displays text articles with pictures, but paying a fee within the app unlocks an entire new digital experience packed with music and video. This is an example of the “freemium” model that Wired magazine’s Chris Anderson explains in his book Free. It’s a model that some publishers, including Wired’s parent company Condé Nast, are already experimenting with on their websites. (Our sister publication Ars Technica, for example, offers its general content for free, as well as a “Premier” subscription option for readers to access exclusive content.)

If Apple does indeed deliver a tablet, the key for publishers is to create a convenient experience that readers will pay for, as opposed to the content itself. A free app would be the first step toward offering that experience. (And then the publisher will have to figure out what to do about ads, but let’s not get too ahead of ourselves.)

It’s plausible to imagine that a freemium strategy would be much more effective through a tablet app than a website. If the tablet is indeed designed like a 10-inch iPod Touch or iPhone, as insiders have described it, then publishers developing apps will be able to take advantage of features such as the accelerometer, GPS, live video streaming and multitouch to innovate the way they engage with their audience — and, ultimately, persuade them to pay.

Only now is the relevance of a touchscreen tablet becoming more clear. Scores of tablet devices have come and gone in years past, and many analysts and tech enthusiasts wondered why Apple would enter what is considered a failed product category. Clearly, Apple sees a gaping hole — the publishing industry’s lack of vision for a working digital model — and a touchscreen tablet, combined with the App Store and this new in-app sales model, would seek to fill it.

What’s in it for Apple? Primarily, squashing Amazon’s Kindle. Who would wish to read a digital newspaper or magazine on the Kindle’s drab e-ink screen if Apple delivers a multimedia-centric tablet? Wired’s Steven Levy shares my view in his assessment of the Kindle’s newspaper experience: “[The Kindle DX’s] plodding menu-based interface still made navigating newspapers difficult, and the rich graphic quality that makes magazines such an indulgence is totally missing. Even the flashiest print publication looks like The New England Journal of Medicine.”

Can Apple redefine print media to save the publishing industry? It probably has a higher chance than any other tech company out there. Apple is a market-shaper, and that’s the kind of a company the publishing industry needs to resuscitate it as the traditional advertising model continues to collapse. Daily Beast editor Tina Brown believes that, thanks to the powers of the internet and technology, we’re entering the “golden age” of journalism in the next three years. Perhaps Apple’s tablet will be a crucial part of it.

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Illustration of an Apple tablet: Photo Giddy/Flickr