Sony Alpha A99 poses for someone else’s camera, no optical viewfinder in sight

Sony Alpha A99 poses for another camera, no optical viewfinder in sight

Technical details of Sony’s rumored Alpha A99 have been overflowing. The actual camera, however, has been elusive until now. A press photo just spotted on Xitek (and passed along to Sony Alpha Rumors) is believed to be authentic and speaks volumes about Sony’s pro camera strategy: as shown, there’s no obvious space for an optical viewfinder, hinting that the company’s full-frame shooter is going with an OLED-based electronic eyepiece like that of its crop-frame A77 precursor. The image doesn’t show much more than that and a conspicuous orange ring to remind us that we’re gazing upon an Alpha, but it’s tough to ignore that more compact (and hopefully lighter) body. Whatever the cosmetics are like, rumors now assert that the 24.3-megapixel, translucent-mirrored A99’s early September release has been locked down to September 12th; if that’s true, it may give photographers as much reason to be happy that day as phone buyers.

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Sony Alpha A99 poses for someone else’s camera, no optical viewfinder in sight originally appeared on Engadget on Sat, 08 Sep 2012 20:08:00 EDT. Please see our terms for use of feeds.

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Sony NEX-6 spotted in the wild, electronic viewfinder and mode dial in tow

Sony NEX6 spotted in the wild, viewfinder and mode dial in tow

We’ve had furtive glances of Sony’s upcoming NEX-6 before, but only in the very clinical space of a government test lab. Apparently, no mere agency can confine it: photography workshop director Vincent Kang has posted a photo of the pre-release mirrorless camera on Weibo for all to see. Posing next to 24mm and 50mm lenses, the NEX-6 looks to be very much the in-between camera we suspected it was, without as much dedicated control as the NEX-7 but still carrying an electronic viewfinder, a pop-up flash and a dedicated function key near the shutter release. The dedicated mode dial is also more conspicuous — there’s no question that Sony wants to free up controls on the back for the future camera’s more experienced target audience. Between the new design and the already known inclusion of WiFi, it’s looking as though the NEX-6 may hit the sweet spot for shooters who want more control than the NEX-5R without sacrificing all its newer features. We just need to wait for official launch details to make it all real.

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Sony NEX-6 spotted in the wild, electronic viewfinder and mode dial in tow originally appeared on Engadget on Tue, 04 Sep 2012 10:34:00 EDT. Please see our terms for use of feeds.

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Pentax intros X-5 superzoom camera with 26x lens, tiltable LCD

Pentax intros X5 superzoom camera with 26x lens, tiltable LCD

We’d been worrying that Pentax would be left out of the flurry of new cameras in the run-up to Photokina. With the new X-5, there’s reason to relax. The new shooter sits at the higher end of the by-the-numbers superzoom crowd, centering most of its energy on a 26x, 22-580mm equivalent lens as well as a backside-illuminated CMOS sensor that should keep the resulting 16-megapixel photos and 1080p videos relatively clean. Most of the effort to stand out from the pack, however slightly, involves previewing pictures rather than capturing them — an electronic viewfinder and a tilting, 3-inch LCD will help perfect those macros and overhead concert shots. The X-5 won’t shake the foundations of personal photography, especially not when it’s using AA batteries for power, but hitting all those right notes at a $280 price could persuade more than a few of us to take the plunge after the September launch.

Gallery: Pentax X-5

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Pentax intros X-5 superzoom camera with 26x lens, tiltable LCD originally appeared on Engadget on Wed, 22 Aug 2012 20:22:00 EDT. Please see our terms for use of feeds.

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