Spotify Makes Its Biggest Hardware Play Yet With Spotify Connect, Syncing Music At Home And Beyond

Spotify Connect image

Spotify is today adding a new feature to its iOS app that represents the streaming company’s most ambitious move yet to position itself as the go-to music app on connected devices — and in the process entice more people to pay the $9.99 per month required to use the app. It’s launching Spotify Connect, a new button in the app that will let users seamlessly shift Spotify music playing between their handsets and different Wi-Fi-connected devices in the home, starting with audio devices from 10 manufacturers.

Spotify Connect also has a social twist: if you have other Spotify users on your Wi-Fi network, they, too, can take control of the decks through the feature. (But just make sure you only let friends connect to your Wi-Fi whose musical taste won’t clash with yours because Spotify, maybe betraying its benign Scandinavian roots, is relying on a kind of civility code for how this gets used. Adding in any kind of blocking or controlling feature would just “make things needlessly complicated,” Pascal de Mul, Spotify’s global head of hardware partnerships, told me in an interview.)

Ultimately, the aim is for Spotify — now live in 28 countries and with a catalog of 20 million tracks — to become as widespread as possible, and therefore the most convenient music app for consumers to use. “Remember when every music device came with a tape deck or CD player or radio? We would like that ubiquity for Spotify, to be that way on every device,” said de Mul. (He used the word “ubiquitous” a lot.)

But not all platforms are created equal. Spotify Connect is coming out on iOS for iPhone, iPad and iPod touch devices today, and de Mul tells me that the company is working on updates for its Android and desktop apps that will also add the new Spotify Connect feature. But for now there are “no plans” to update its Windows Phone or BlackBerry apps.

How it works

I had a look around Spotify Connect, and it works like this: if you’re listening to some music on your phone, and you come home and want to continue listening but through a bigger sound system, you select the little speaker icon to the right of the music navigation bar. Up pops a screen with a list of devices that are connected to the network. You select the device and the music instantly transfers to playing on that device. Your handset, using the Spotify app, becomes the controller of that music. When the desktop app with Spotify Connect comes out, you can include that in the list and use it to control the music, too. For someone that had to call Sonos support more than once to get her system to work properly (to be fair… we had a tricky analog integration) this is dead simple to use.

For now, the initial list of device makers are Argon, Bang & Olufsen, Denon, Hama, Marantz, Philips, Pioneer, Revo, Teufel and Yamaha, with more brands getting added before the end of the year — basically hardware makers that have built in chips made by companies that have cut deals with Spotify to embed its technology. That list of chipmakers, meanwhile, right now only has two names on it, SMSC (now part of Microchip) and Frontier Silicon, but just as Spotify is talking with more hardware makers, De Mul says he expects that chipmaker list to grow, too. For now, those who are Spotify Connect compatible will include a compatibility badge on their packaging.

So what happens to existing hardware deals?

Spotify Connect is not the company’s first foray into home entertainment systems, but it represents a new chapter in how Spotify wants to be in better control of the experience in the future.

Before today, if you wanted to stream Spotify music in your home, you had a couple of options. One was to buy specific connected hardware that would have made a bespoke integration with Spotify, and you would connect to control those devices using Airplay or Bluetooth. But de Mul notes that this was not ideal.

“Yes, we have made partnerships with a lot of hardware makers, but in taking stock of that, we’ve realized that it’s a time-consuming process that was only getting us into high-end devices, those where device makers felt justified in making the extra investment.”

And besides, he told me, Spotify wants to target users buying devices at all price points, not just the most expensive ones. The other issue, he said, was that updates to these bespoke integrations were not easy. “All that stuff lagged in the innovation cycle,” he said. “Every time we did something new it would take a while for it to come up in new devices.” What this means is that while these existing integrations can continue to be used with Spotify, they won’t work with the Connect service, and they won’t be updated with any other new features, either.

The other important aspect of Spotify’s hardware strategy up to now has been tied up in its relationship with hardware makers that specifically make app-based systems. The biggest of these, and Spotify’s first-ever hardware partner, was Sonos. While Sonos has been a very important partner for Spotify, and de Mul described it as “very awesome,” he also noted that there is “no plan to extend Connect to Sonos and no plan to continue to develop with Sonos” longer term. Part of this goes back to Spotify’s intention to centralise and better control the experience on its service: with Sonos you control the music experience using the Sonos app, and of course Sonos only works with… Sonos, “and we want ubiquity.” Update: Spotify says the quote is taken out of context, in that it cannot share future plans, not that it doesn’t have any at all. “We will continue to support and improve the Spotify experience on Sonos,” a spokesperson noted, once again not confirming any timescale or specifics.

So, some pretty clear signs of Spotify centralizing and consolidatng in the home audio space today, but what is perhaps more interesting is how Spotify Connect will longer term link up with its wider connected device strategy.

The company has been making some inroads with connected cars — for example a deal cut with Ford earlier this year to integrate and stream Spotify music on Ford’s SYNC in-car system. And Spotify has been appearing on connected TVs from the likes of LG and Sony.

Challenges

Car and connected device integrations also fall under the remit of de Mul (who himself worked for Philips before joining Spotify three years ago), and the landscape that he sees ultimately has all of them working in complete synchronicity. There remain some big challenges, however.

The first is whether consumers are interested enough in something like Spotify Connect to pay for the premium app to get it if they don’t have Premium service already. So far, there are no plans to take services like Spotify Connect out from behind the paywall. But that’s not to say it won’t ever happen. “We’re always evaluating putting more services into the free tier,” de Mul noted. “There is always a balancing between what we do for free and what for premium. In the U.S. we already have radio for free on mobile, so we’re trying to have those discussions. You will see more features moving to free.”

The second is whether consumers will be willing to make the investment in devices that will work with Spotify Connect. If Spotify and its investors have the patience, it may also just take time for users to make the leap to buy compatible stereo equipment, since, so far, things like speakers and amplifiers haven’t proven to have the same kind of purchase cycle as a computer or laptop.

The third is whether Spotify will extend this service beyond Wi-Fi and into cellular networks, so that even when Wi-Fi is not present the service could still work — such as in a car. “We are talking to everyone, including carriers,” de Mul said. “Everyone is playing every card.”

Enfojer Wants You To Turn Your Instagram Snaps Into DIY B&W Prints

enfojer

We’ve had an analogue film to digital smartphone scanning device on Kickstarter, so here’s pretty much the reverse: a smartphone digital photo to analogue print photo enlarger on Indiegogo.

Phone-owning humans’ love affair with digital photography continues charging along at full tilt — fuelled by the ubiquity of cameraphones and the apps that allow easy digital photo remixing, whether it’s Instagram filters, or Frontback‘s dual aspect, or Rando‘s serendipity. All that snapping means a mountain of photos on mobile devices and social networks (not to mention sitting unloved on servers in the cloud). Sure you can browse them digitally, and repurpose a few as e-wallpaper, but this kind of photography is mostly a communication medium. The photos keep flowing to keep the conversation going. But what if you want to stop and linger on a few choice shots — and maybe even see real-world photo filters in action?

The Enfojer is a photo enlarger designed to make it (relatively) easy to translate digital photos into analogue black and white prints — so you can put a few digital shots up on your wall and get involved in the creation process yourself. It doesn’t reproduce colour, to keep the photo development process simple (and non-toxic), and does require you to get your hands dirty with dipping prints in and out of developing and fixing fluids but its creators claim to have streamlined the process so it’s suitable for Generation App. Once all the kit is set up they reckon you can turn an Instagram into a B&W artefact in a mere six minutes.

Enfojer can enlarge images from any smartphone (the cradle is compatible with phones up to 141 mm x 71 mm) or film up to 6×6 format. Prints can be created up to 20x20cm. The smartphone photo enlarger uses the phone’s own LED screen as the light source to expose the photographic paper. The device also has a wide angle polycarbonate “toy camera style meniscus lens” — which blurs the image slightly so it doesn’t end up looking pixellated. Think of it as an analogue filter (to go with your digital filters); “we tried sharper and better ones, but the results were too sterile,” note Enfojer’s creators.  The rest of the required kit is classic darkroom stuff like photo developing trays, fluids and a red LED light to work to.

Of course there’s no shortage of services offering to pro print your Instagram photos for you, in a variety of ways — such as Piccolo, Instantgram.me, Kanvess.com to name three — but Enfojer has an educational/enthusiast angle since it’s DIY photo printing. Enfojer’s creators say they’re aiming the device at ”budding photographers” who don’t already have access to a pro photo enlarger and are interested in learning about the dark (fading) arts of analogue photography. They also reckon it’s a cheaper photo-printing option than “average” photo printers.  Which may well be true, since printer ink is apparently more expensive than blue diamond dust.

Enfojer’s Croatian creators are seeking $100,000 on Indiegogo to fund manufacturing costs of the device — but it’s not a fixed funding campaign so they’ll get to take home whatever the crowd decides to shower on them. Backers can pay to bag an Enfojer on its own for $200, or pay up to $450 for a full kit that includes several trays, tongs, a  tray rack, darkroom light and a pack of photographic paper.

Samsung’s Galaxy S4 Zoom with LTE launches in Europe

Samsung's Galaxy S4 Zoom with LTE launches in Europe

We can’t say that we were bowled over by the Galaxy S4 Zoom when we gave it the review treatment last month. That being said, if you’ve decided that the 16-megapixel Frankamphone fits your needs, you live in Europe and have been waiting for the LTE version to arrive, then today’s the day. Samsung’s just announced the Zoom avec LTE is now available across Europe, and has named Deutsche Telekom, Tele2, Telia Sonera and Orange as some of the networks that’ll carry it. The launch is particularly timely for the UK, which just yesterday saw two carriers flip the 4G switch and another announce when its speedy network will go live. Hit up your local LTE merchant for the finer details, like when you’ll actually be able to buy the Android-powered cameraphone and how much your wallet is going to hate you for doing so.

Filed under: , , ,

Comments

Source: Samsung

Nokia Kicks Its Auto Ambitions Into High Gear With Connected Driving, A Cross-Platform Suite Of In-Car Navigation Services and Smartphone Apps

HERE-Auto04

While Nokia continues to work on clawing back some of the once-market-leading smartphone business it has lost in the last few years to Apple and Android handset makers like Samsung, it has also slowly been building out a business based around its mapping and navigation division, rebranded as HERE earlier this year. That strategy — which has seen deals with the likes of Toyota, Volkswagen, BMW and Garmin for its in-car navigation systems — is going into high gear today. Nokia is launching Connected Driving, which included HERE Auto for embedded in-car navigation; HERE Auto Cloud for extra services like real-time traffic updates; and HERE Auto Companion, apps that will make it seamless to link up location data that you want to use or that you’ve created in your car, with what you are doing when you are outside the car and using your smartphone instead. On top of this, it’s upgrading its HERE Traffic system with a new data processing engine called “Halo.”

The launch today, in some regards, represents one of Nokia’s biggest challenges yet: it’s pitching itself as an operating system provider for other hardware makers (car companies; in-car system makers) to use as the platform for new products. Call it Nokia’s Android strategy.

Nokia is announcing the new products today and will be unveiling this suite of services at the the International Motor Show in Frankfurt, Germany on September 10. As with the rest of the products in HERE, Nokia’s intention is for all of this to be interoperable with different smartphone platforms. What that will mean in theory is that while HERE Auto and Auto Cloud will be loaded on to in-car systems, the apps in the Auto Companion will be launched for multiple platforms, including iOS and Android. In practice, though, Floris van de Klashorst, VP of connected cars for HERE, tells me that it’s likely that we will see the first services to be built on the platform that Nokia itself uses for smartphones, Windows Phone.

A rundown of the new services:

HERE Auto. This is Nokia’s embedded in-car navigation service. Using cached content, Nokia says it’s the first on the market that provides comprehensive mapping data even when a user doesn’t have a data connection. This includes turn by turn voice guided navigation in 95 countries, as well as 2D, 3D and satellite map views, with street-level imagery. Van de Klashorst tells me that Nokia is now also working on an SDK (yet to be released publicly) that will let third parties integrate services directly into this experience. He pointedly tells me that this will not include ads, which users they have surveyed have said are too distracting in cars. But this doesn’t rule out placing markers, for example, for a particular pizza joint when you are driving by it looking for some Italian food. Other features that are likely to come in by way of the SDK are music services and social networking services (not distracting like ads at all, right?!). Early users of this before the wider release include in-car system maker Continental, which is using them as part of its “Open Infotainment Platform.” I’d expect other app makers and navigation service companies to be added to the list soon.

HERE Auto Cloud. Like HERE Auto, this is also designed to work with and without data connections — useful for when you are in remote areas, or you are in regions where you may be roaming outside of your carrier’s network. This is Nokia’s own layer of extra services around driving — for example real-time traffic updates, helping drivers avoid congested areas, road closures or blockages that occur en route, as well as other services such as recommendations on places to eat, parking spots, information on where to charge an electric vehicle or where to find the most inexpensive fuel.

From the screenshots that Nokia provided to me, it looks like this is one of the fruits of its relationship with Foursquare:

HERE Auto Companion. This is the bridge between what Nokia is doing in the car and what it is doing outside of it. The Auto Companion, as Van de Klashorst demonstrated to me, works both on the web and as a mobile app, and it’s actually very cool: what it lets you do is create mapping instructions or take notes of a place that you’d like to visit, when you are sitting at your computer or on your phone, and then, when you get into your HERE-powered car, those data points follow you. If you start a trip in your car, and then park it, you can continue finding your way using your handset. Taking a page from the many apps that let users control what their TVs at home are recording, Nokia says that drivers can also use the app to find their car (using LiveSight augmented reality technology) and check stats for fuel levels and tire pressure. Part of this will be based on the new HALO platform, which basically will gather data using different sensors on the car. This will be used not just for app services for the consumer but to help gather more accurate information about weather in a particular place and more.

For cars that are shared between more than one person (say, in a family) each user can have his or her own interface in a vehicle:

Van de Klashorst tells me that the big idea here is to personalize those in-car experiences: “One thing that is apparent is that people have a strong relationship both with their cars and with their phones, but the in-car systems are ice cold. People cannot influence or modify or personalise them. To make them personal is a very important aspect.”

And when you think about this, it’s a potentially interesting area when you link it up with wider trends in the automotive space, such as with car sharing services like Zipcar. “With car sharing services, this car that you don’t own becomes your car. Systems like this once will be a very important part of elevating and experience to make it your own,” he notes.

Apart from the challenges of competing against other smartphone players (including Google, Apple and BlackBerry) who also have stakes in the automotive game — Apple already has integrations with several car makers and there are often rumors swirling of how this will expand over time; Google has gone so far as to create self-driving vehicles; and BlackBerry has QNX — Nokia is doing this from a position that is not without its own challenges. In Nokia’s last quarterly earnings, Here posted sales of $305 million, down 18% over last year, up 8% on the previous quarter and it remains loss-making, with a $116 million operating deficit, which is at least marginally better than the $120 million a year ago. (A HERE representative points out, however, that the division has “underlying profitability” and “strong automotive sales,” showing that it’s following through on establishing financial independence from Nokia’s smartphone business.)

Still, Nokia has in its hands a very key asset: it holds one of the biggest databases of mapping information in the world, meaning it doesn’t need to rely on third parties for it. And even with its many layoffs, it still employs hundreds of engineers that are thinking of clever ways of using that to Nokia’s advantage. Nokia has nothing to lose by trying to get out into pole position in this space at this still-early stage in the connected car revolution.

vrAse Is A Wearable Smartphone Case That Makes Your Face A Virtual Reality Play-Zone

vrase

The Oculus Rift virtual reality headset isn’t even available for consumers to buy yet but here comes the cut-price competition… While the Rift development kit  will set you back $300 — and still requires a PC to do the gaming horse-work — vrAse, a soon-to-be-launched-on-Kickstarter project, is approaching virtual reality from another direction. It wants to turn your existing smartphone into a pair of wearable virtual reality/3D specs. And do so for as little as £48/$75.

Since high-end smartphones are powerful computers in their own right, and come furnished with cameras front and back, why not just stick your phone right on your face, right? Provided you don’t mind looking like Mr Phone Face, of course. vrAse is one part Oculus Rift, one part Google Glass, one part sci-fi ski goggles — with gaming, 3D movie-watching and augmented reality use-cases envisaged by its creators, assuming they can get developers to make the apps to go with their goggles.

At launch there’s clearly not going to be a lot of ready to rock apps but they say they will offer demo content to show off vrAse’s AR and 3D gaming capabilities. Plus, any movies already made for 3D can also be downloaded or streamed in Side by Side format (SBS) for viewing on vrAse. And films and games can also apparently be converted to SBS for viewing on the device.

vrAse is effectively a toughened smartphone case, attached to a pair of wearable goggles. Your existing smartphone slides inside the case so you’re looking directly at its screen through vrAse’s dual lenses — which generate the 3D/immersion effect. And that’s pretty much it. Compatible smartphones at launch are the iPhone 5, HTC One, Xperia Z, Galaxy S3, Galaxy S4 and Galaxy Note 2. In future the creators say they will make it compatible with any smartphone.

How immersive will vrAse be? That’s the key question. And the answer will depend (in part) on the smartphone screen you’re pairing it with. The higher the screen res, the better looking the picture will presumably be. Beyond that, vrAse’s creators aren’t going into detail about what sort of field of vision to expect from vrAse so it’s hard to say how it will stack up against the likes of Oculus Rift. It is looking considerably cheaper to buy, however, so set your expectations accordingly. Update: vrAse says the range of vision is configurable but currently the device offers more than 105 degrees of binocular vision field. 

vrAse’s makers are hoping to raise £55,000 via Kickstarter. If they hit their target they’re aiming to ship to backers in February. Their crowdfunding campaign kicks off on Saturday.

IDC Lowers 2013 Tablet Forecast To 227M, As Phablets And Wearables Crowd Into The Market

kids on tablets

The PC industry may be shaken up by the rapid encroachment of tablets into consumer and enterprise spending habits — a trend that’s seeing lighter devices like the iPad, as well as cheaper tablets like Amazon’s Kindle Fire and more, eat into the market share of bigger and more expensive computers. But it’s all a matter of perspective: today IDC said that it’s actually lowering forecasts for tablet shipments this year and in the future.

“Growing competition”, IDC says, from smartphones with bigger screens (the recently-legitimized phablet) and wearables like smart watches, combined with a lack of exciting tablet product launches in Q2, are leading the analysts to says that there will be 227.4 million tablets shipped worldwide in 2013, down some 2 million from 229.3 million as previously estimated.

Yes, it’s not a huge drop, and you can argue that these are only estimates anyway. And it’s still some 57.7% higher than 2012 shipments. But IDC’s figures point to some themes that are worth watching for: whether even less-expensive tablets are possibly still too expensive for what consumers are willing to pay; whether even tablets — in some regards pared-down in functionality from PCs — are still too over specced for what many consumers want and need; and the issue of how much of our wallet we will want to dedicate to these products, as more of them enter the market.

On the enterprise side, IDC notes that right now, in fact, the tablet is pretty minor but is growing: It notes that tablet adoption in sectors like education and retail collectively accounted for 10% of all tablet sales in 2012, and that will only grow to 20% by 2017.

IDC also notes that it’s starting to see more developed markets already take their feet off the gas in terms of rapid adoption, with “maturing markets such as the U.S. now expected to cede share more rapidly to emerging markets such as Asia/Pacific.” It predicts that by 2017 there will be 407 million tablets shipped.

More immediately, competitive pressures will mean lower prices for tablets coming soon, IDC notes. “We expect average selling prices to continue to compress as more mainstream vendors utilize low-cost components to better compete with the whitebox tablet vendors that continue to enjoy widespread traction in the market despite typically offering lower-quality products and poorer customer experiences,” writes Tom Mainelli, research director for tablets.

In terms of regional activity, IDC points out that North America, Western Europe and Japan, which had traditionally been the leaders in tablet adoption, are already seeing some slow-down in sales, compared to other parts of the world. Today they account for 60.8% of the market, but that will drop to 49% by 2017, with emerging markets making up the remaining 51%. (Another proof point for why it’s so important for companies like Google, Facebook and others to build out their businesses in these markets.)

“Year-on-year growth is beginning to slow as the tablet market approaches early stages of maturity,” said Jitesh Ubrani, research analyst for IDC’s Worldwide Quarterly Tablet Tracker. “Much of the long-term growth will be driven by countries like China where projected growth rates will be consistently higher than the worldwide average.”

Apple Acquires Swedish Firm AlgoTrim, A Company That Does Mobile Media And Data Compression

applelogo-pixel-new

Apple has acquired AlgoTrim, a Swedish startup that builds codecs and designs solutions that maximize performance of data, mobile imaging, video and computer graphics while minimizing memory requirements, according to a new report by Swedish emerging industry news service Rapidus, confirmed separately by TechCrunch. The helps Apple in terms of allowing it to build more efficient media deliver for mobile devices, that use less bandwidth while preserving quality.

The last major news from AlgoTrim came out back in March 2012, when it announced that it would be powering a Photo Album app for Japanese carrier KDDI, via a JPEG processor it created that could improve JPEG processing up to six times vs. traditional LibJPEG standard processing tech used in Android devices. AlgoTrim has been around since 2005, and its flagship product, the Code Compression Library (designed to reduce the size of mobile device firmware) has been in use on mobile devices since 2006.

AlgoTrim deals in all kinds of data compression, and promised to deliver imaging solutions that would deliver “modern computational photography” to mobile devices. Computational photography essentially uses sensors, computing, actuators, intelligent lights and other components to go beyond the current limitations of digital photography, which is based primarily on its analog, film-based precedent. The basic idea is to provide much more accurate images, with sophisticated lighting and vastly improved rendering by straying away from a strictly 2D, pixel-based model of image representation.

The work that AlgoTrim is doing in digital imaging could be very useful to Apple as a means to help the camera powers of its mobile devices jump to the next level. Not to mention that the rest of the company’s tech is generally useful, if extremely technical, in terms of helping to improve the overall operating efficiency of mobile devices. In essence, AlgoTrim focuses on getting more out of mobile processors while also chasing ever-lower power demands.

Rapidus reports that AlgoTrim co-founder, CEO and head of software development Anders Holtsberg recently moved to Silicon Valley and is reachable via Apple’s own central telephone switchboard. Calls to AlgoTrim, as well as AlgoTrim incubator Minc, were met with the response that no one was allowed to discuss anything about an Apple acquisition at this time, a standard response for smaller companies snapped up by Apple. Apple itself hadn’t responded to request for comment as of this writing.

An AlgoTrim acquisition is very much in keeping with Apple’s acquisition strategy; the company has already acquired six companies this year according to reports, including a number of startups dealing with maps, transit and location, along with one semiconductor firm. Typically, Apple has pursued lower profile targets in deals that are seldom formally announced, opting to pick up smaller startups that have the expertise needed to accomplish one of its own goals, rather than purchasing larger companies that are extremely successful in their own right and trying to continue to run that product, as Facebook has done with Instagram, for instance.

Update: Apple has come as close to confirming the acquisition to TechCrunch as it ever does with the following statement:

Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.

PSA: New Nexus 7 launches today in UK and Europe, O2 to sell LTE model starting September 12th

Now that you’ve picked up a freshly discounted Nexus 4, how about a seven-inch Android tablet to go with it? Well, the next-generation Nexus 7 goes on sale today in UK, Germany, France, Spain, and, er, Japan. British readers will need to digitally transfer £200 to Google Play for the 16GB entry-level model, while the 32GB version rings in £240. Want LTE? Well, O2 UK promises that its 4G-ready version will go on sale September 12th, for £320 — no details on data plan pricing though. Pre-orders for that start tomorrow and if you do, you’ll get a free “premium case” for your enthusiasm.

Filed under: , ,

Comments

Via: Phandroid

Source: Google Play, O2

Samsung’s 55-inch curved OLED hits Europe this week for 7999 euros

DNP Samsung's curved 55inch OLED hits Europe this week for 7999 euros

We guessed Samsung wouldn’t be far behind LG in terms of its curved OLED’s European debut, and we were right. Starting this Wednesday, if you’re in Germany, France, Austria, Switzerland, the Netherlands, Belgium or Italy you’ll be able to bring home a “flawless” screen for a mere €7,999 (around $10,697) — a full grand less than LG’s similarly-sized not-flat display. We’ve been wondering when we’d see the tech giants sparring again; thanks for not making us wait very long, Samsung.

Filed under: , ,

Comments

Source: Samsung Tomorrow, Samsung (Korean)

FABtotum Is A Hybrid 3D Printer, 3D Scanner, Cutter, Miller, Engraver Maker’s Machine In One

fabtotum

FABtotum is an all-in-one 3D printer, cutting, milling and engraving box of tricks which supports additive and subtractive manufacturing processes so you can both print and cut to create design prototypes/objects. It also incorporates a 3D scanner function for cloning real-world items to duplicate and remix. If all that sounds too good to be true it currently is, because the Italian startup behind this hybrid maker device is looking to raise a chunk of cash ($50,000) on Indiegogo to get the machine to market. The startup is also seeking investors alongside their crowdfunding campaign, having been privately funded since 2011. They are, however, well on their way to meeting their crowdfunding goal — with more than a month of the funding period still left to run.

“Most of the 3D printers out there allow a single direction: from a digital model to a printed part,” explains one of FABtotum’s two creators, Marco Rizzuto. “Those devices are also limited in flexibility and professional use since not everything can be done in polymers, even prototypes. We think that allowing people to scan objects with our hybrid 4 axis technology allow a seamless interaction between physical and digital models. You may pick an object and fax it to a friend, he can print it straight out or make some changes in any free or professional modelling software. You may use the subtractive capabilities of FABtotum to carve foams, PCB milling or other activities that designers, engineers and makers in general can integrate in their design workflow or hobbies.”

There’s some inevitable complexity in a multi-functional manufacturing device like this — so it will be a while before the average consumer is hankering for this type of hybrid. In the meantime there’s likely to be plenty of appetite among small businesses that need to make design prototypes, and makers wanting a more streamlined workshop. As one measure of appetite, in just over a week FABtotum’s Indiegogo campaign has raised more than $38,000 from 60 public backers.

Rizzuto names the main direct competitor devices to FABtotum as Microfactory’s workshop-in-a-box hybrid machine, and Aio Robotics 3D-faxing Zeus printer — due to land on Kickstarter next month — but says FABtotum will be undercutting both rival hybrid machines on price, and will also support customisation via third party “heads” so users can expand its capabilities to suit their needs.

The FABtotum supports laser scanning (for speed) and Z probing (for high res) 3D scanning methods. Its fused filament fabrication 3D print function offers Z precision of p to 0,47 microns. Build area volume is up to 210x240x240mm.

FABtotum’s makers are offering a $699 pledge price for a mechanical kit to convert an existing 3D printer to their hybrid, or $999 for the full FABtotum machine in kit form for self assembly. All early bird pledges of $849 for the full FABtotum machine (fully assembled) are gone — full price is now $1,099.