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2014 Ford Focus Electric gets a 10% MSRP reduction

Ford is dropping the price of their new 2014 Ford Focus Electric by a whopping 10%. In what appears to be an effort to stay competitive in the electric vehicle market, Ford dropped the price of its 2014 Focus EV down to $35,200. The car previously had a sticker price of $39,200, making that a $4,000 drop in price.

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In a statement from Ford, the company said that “the new starting MSRP of $35,200 keeps us competitive in the marketplace and is an important part of our commitment to provide customers with a range of electrified vehicles to choose from.” Affordability is a huge factor when it comes to buying any new car, and electric vehicles certainly can’t be a part of the exception if companies want them to fly off dealer lots, but Ford says they’re “really committed” to electric vehicles, and making lower-cost EVs is a big goal of theirs.

Car companies are getting desperate and want to sell their electric vehicles before they end up making too many and have tons of inventory on the back burner. General Motors announced plans back in May to cut the price of the Chevy Volt plug-in hybrid by as much as $10,000. This is despite the fact that GM is actually losing money on every Volt that it sells.

Nissan also dropped the cost of its 2013 Leaf by a cool $6,000, bringing its price below the $30,000 price point, which Nissan says is the lowest-priced five-passenger electric vehicle sold in the US. It doesn’t take much convincing for drivers to pick electric vehicles over gas-guzzling ones, but the price is still a huge concern for most people.

Of course, Tesla Motors is doing a decent jobs at spreading awareness of electric vehicles. The Model S definitely isn’t a cheap car, but it has convinced drivers that electric vehicles don’t have to be tiny compact cars, but also mid-sized four-door sedans that can fit the entire family.

VIA: PC Mag


2014 Ford Focus Electric gets a 10% MSRP reduction is written by Craig Lloyd & originally posted on SlashGear.
© 2005 – 2013, SlashGear. All right reserved.

Ford Winter Technology Drive in Michigan’s Upper Peninsula

Watch the commercials and you’d assume all cars are only designed for long, sweeping roads on scenic mountain routes and by sun-blessed beaches. As plenty of drivers have discovered this winter, however, snow, ice, and similarly treacherous conditions can make getting behind the wheel far more intimidating. SlashGear joined Ford in the cold of Michigan’s Upper Peninsula, to see what good behavior we could coax from the Ford Escape, Fusion, and Explorer Sport when the conditions get bad.

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The core advice for winter driving hasn’t changed much over the years, but more than a few people ignore suggestions to switch regular tires to their deep tread counterparts, and wouldn’t have a clue what to do with snow chains. Thankfully cars themselves have got smarter along the way, with a growing number of electronic driving aids that can work around the limitations of both the road and the driver.

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Ford’s chosen test ground would be an icy nightmare for most drivers, a range of different conditions including loose and impacted snow, treacherous ice, and the sort of gritty combinations that make many backroads so dangerous when it gets cold. As for the technology, Ford starts with all-wheel-drive (AWD) on many cars, but its front-driven models also get a boost courtesy of electronic magic like Curve Control and Torque Vectoring Control.

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Introduced first on the 2012 Focus, Torque Vectoring Control monitors grip levels on each wheel and can dynamically shift the torque – the rotational force produced by the engine – to whichever side of the car has the best grip. Ford claims it can “virtually eliminate” understeer in regular driving, while in more wintery conditions it can counteract patches of ice or snow which rob the car of grip, without significantly reducing the speed of the vehicle.

There’s dangerous roads, and there’s mis-reading the road conditions and tackling them incorrectly. That’s where Curve Control steps in, a cornering technology Ford debuted back in 2010, and which it intends to have on the majority of its range by 2015. Enter a corner too quickly – Ford’s sensors track that 100 times per second – and Curve Control can shed 10mph from your speed in the space of a single second, by adjusting the four brakes and trimming engine torque.

Curve Control works in the dry, but it’s far more impressive when you’re trying to navigate a car round a suddenly icy corner. Ford’s system works by comparing how much the driver is turning the wheel with how much the car is actually turning, kicking in when the understeer becomes too great.

These are more than just blinking lights in the instrument binnacle, too: you can feel Curve Control and Torque Vectoring Control doing their work. Pushing the Escape SUV too hard through the icy corners of Ford’s test course, for instance, and the power shifting between the wheels to guide it back onto the line was noticeable through the seat and the wheel. You can feel the car correcting itself; when we turned off the traction control altogether, the difference was clear, with corners instantly turning into slides at speeds where, with the electronic brains in place, we’d previously sailed serenely round.

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The technology works on Ford’s FWD cars, but it’s even more impressive in the AWD models. In a FWD Fusion, for instance, the car will automatically prioritize two-wheel drive in regular conditions, for the best fuel economy, but instantly switch in the all-wheel drive when grip starts to disappear. Corners on the ice track which we ended up going sideways on with traction control turned off, we were able to comfortably take at 40-50mph with Curve Control and Torque Vectoring Control switched on.

Step into the Explorer, meanwhile, and there’s even more control possible over the safety and stability systems. The seven-seater SUV exclusively gets Ford’s Terrain Management System, a knob in the center console which allows the driver to switch between four road conditions: normal, sand, mud/rut, and snow. The mood of the car changes noticeably when you do, the Explorer feeling calmer and more considered in the snow mode as the electronics ramp up their role. It’s not the mode for eager drivers, certainly, with the safety systems particularly intrusive, but it makes a huge difference in how confidently you can take on treacherous roads.

That’s not to say the Ford technology is anathema to fun. Just as it the various traction systems show their worth in getting you safely round in snow and ice at real-world speeds, at a more eager pace – and on the safety of a closed course rather than public roads, of course – you can start to have some real fun, relying on enough grip to get around corners while also letting the tail of the car swing out. As Ford told us, the electronics mean “you can take an unskilled driver, and turn them into a skilled driver.” When you’re on ice we struggled to walk on, it feels more like magic.

Ford currently offers eight models with AWD, while eleven offer Torque Vectoring Control. So far, the C-MAX Energi and Hybrid variants, the Escape, the Explorer, the Flex, and the Taurus offer Curve Control.

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Ford Winter Technology Drive in Michigan’s Upper Peninsula is written by Vincent Nguyen & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Ford underscores its love of electric cars, spends $135 million to make them happen

Ford underscores its love of electric cars, spends $135 million to make them happen

Ford really, really wants you to know that it’s big on electric cars. Really. To that end, it’s putting $135 million where its mouth is as part of the design and production for the electrified vehicles rolling out to dealer lots this year, such as the Focus Electric. A new research building in Dearborn is also being renamed as the Advanced Electrification Center to emphasize the uniform dedication to EVs and hybrids among the 1,000 researchers that call the Center their home away from home. We already know that the company plans to triple its manufacturing capacity to make 100,000 of the cars a year by 2013, but many of the supporting aspects are getting their own lift, Ford adds: it’s hiring more engineers and doubling its battery testing capacity. The checklist of improvements you’ll find after the break reflects some braggadocio on Ford’s part, especially while it tries to stretch its jobs claims, but it’s good news all the same. If the expansion keeps the likes of GM and Tesla on their toes, drivers hopefully win as a whole.

Continue reading Ford underscores its love of electric cars, spends $135 million to make them happen

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Ford underscores its love of electric cars, spends $135 million to make them happen originally appeared on Engadget on Wed, 15 Aug 2012 23:48:00 EDT. Please see our terms for use of feeds.

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