Fujitsu’s Senior-Focused Smartphone Is A Thoughtful Use Of Android That Tucks Away Complexity

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Japanese electronics company Fujitsu has taken its time pushing beyond its home smartphone market. The company is best known for slick, slender high end smartphones in Japan but earlier this month it announced a European play — eschewing the crowded top tier of devices in favour of a niche in the seniors space, with a custom skinned Android-based smartphone. The Stylistic S-01 is designed to be easier for older people to use. Fujitsu is bringing the device to France in partnership with France Telecom/Orange in June but was showing it off at Mobile World Congress, where we went hands on.

Now Fujitsu is not the first to enter the senior mobile space. Other established players include Emporia, which basically makes simplified feature phones, and Doro, which makes a mix of devices (including dabbling in tablet software). Doro was showing off its own Android-based seniors phone at MWC last year so, again, Fujitsu is a follower here too. But late to the party though it is, it has crafted what feels like a solid and well thought through first offering.

The handset has a rubberised coating to add grip and more curves than the sleek, slick high end smartphones du jour so rests nicely on the palm and feels less inclined to take a tumble than the average slab phone. On the front, there’s a clearly labelled home button below the 4 inch touchscreen. The button is slightly convex making it stand out so it’s easy to press. The buttons on the side of the device — power and volume up & down keys on one side, plus a dedicated camera key on the other — are also labelled (albeit with icons). These keys are raised slightly but don’t feel like they stick out enough to press accidentally.

Click to view slideshow.

Fujitsu has made the Stylistic S-01′s capacitive touchscreen deliberately less sensitive to cut back on erroneous key presses for a target group of users which isn’t likely to be as dexterous as the average mobile owner. The screen didn’t feel awkwardly unresponsive during my hands on but on-screen buttons did sometimes need a more deliberate press — which seems like a reassuring feature for the intended user-base.

There are a couple of odd hardware touches. The Micro USB port sits behind a cover which has to be prised off with a fingernail. The cover has likely been included because the phone is dust and waterproof but it does mean that accessing the charging port isn’t as easy as it could be.

The phone is also equipped with an alarm — in case of emergencies. This makes a loud noise to alert people in the vicinity that the owner is in trouble and also dials out pre-chosen contacts. The alarm is located on the back of the device, to the left of the camera lens. The physical switch is rather small and again has to be pushed out with a fingernail or similar. Of course it’s no good having the alarm go off accidentally but in an emergency it could prove a little difficult to activate.

Android but not as you know it

Moving on to the software, this is where the phone really stands out from the Android crowd, thanks to a simplified custom UI that foregrounds key functions, tucks away complexity and does a spot of thoughtful hand-holding — with help buttons and guides and even a phone manual included on the device. The homescreen is divided up into large, clearly labelled icons that decrease in size as you scroll down to reach functions that are likely to be accessed less. The two largest buttons are the call button, and the phonebook (a much more senior-friendly way to describe contacts).

Messages and email also appear on screen at the top of the homescreen, along with three numbered buttons that can be pre-set with specific functions for quick access. Scroll further down and there’s an info widget displaying news updates and weather. Below that, there are a variety of phone functions laid out in a grid of squares — and again clearly labelled. These include Internet, camera, maps, video, gallery, a help forum and a manual. The only button that stands out as slightly obtuse is the one labelled ‘Play Store’ (thanks Google).

Android apps can be downloaded to the phone via the Play Store, or via a ‘download apps’ button. Other preloaded apps are tucked away under ‘More applications’ and ‘Orange services’ — so although the phone has been simplified, the functionality has not been removed entirely. Rather they are cleared out of harm’s way until the user feels confident enough to drill a little deeper.

There are lots of thoughtful little touches in the design, such as the Phonebook app being made to resemble a traditional filofax, and the button called ‘My number’ to help users out who can’t remember their phone number. The gallery also includes a ‘Take a picture’ button, to steer anyone who went into the gallery looking for the camera in the right direction. The back button is also clearly labelled with the word ‘back’ — rather than having a cryptic symbol to confuse people. And the browser has a question mark button at the top which leads to a help page to explain the browsing process for first time mobile web users.

Elsewhere apps are nicely stripped down, simplified and clearly labelled — such as the camera app, which has just a camera button and a flash toggle button, and the dialler app which has two folder-style tabs to show either a dial option, or history (for call log). Time has clearly been well spent by the UI designer figuring out an intelligent way to layer a smartphone for a senior user-base that will probably feel most comfortable taking small steps away from telephones in order to get to know smartphones.

Click to view slideshow.

Fujitsu Prototypes Tablet That Watches You Type A Nonexistent Keyboard

Fujitsu Prototypes Tablet That Watches You Type A Nonexistent Keyboard

We’ve seen a number of prototypes over the years where lasers are used to project a keyboard on a surface so the user could type their virtual keys so the device can recognize what is being written. But what if lasers or physical keyboards weren’t necessary at all, instead, allowing our tablets or smartphones watch our fingers to translate what we want to write? That’s exactly what Fujitsu is prototyping at Mobile World Congress this week.

The way this works is through a combination of software and a front-facing camera on a tablet. Fujitsu has developed a way for users to simply type on a flat surface, to which the tablet can recognize the location of your hands as well as what fingers are typing what key. (more…)

By Ubergizmo. Related articles: Acer Wants To Ship 7 Million Android Tablets And 3 Million Windows Tablets In 2013, Corning Willow Glass At Least 3 Years Away From Appearing In Consumer Products,

Fujitsu’s Future Phones And Tablets Could Skip The Physical Keyboard And Watch Your Fingers Instead

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For better or worse, the advent of smartphones and tablets mean that we’re rapidly moving away from the more tactile user experiences that were the hallmark of a bygone era in computing. As it turns out, the folks at Fujitsu are eager to close the book on the days of the physical keyboard if what they were showing off here at MWC was any indication.

Tucked away in a corner of Fujitsu’s booth here in Barcelona’s Fira Gran Via was a gentleman typing out words onto a tablet via a keyboard for anyone who would watch him. It sounds like a completely mundane occurrence, except the keyboard he was typing on wasn’t actually there.

Here’s the idea: thanks to some clever software and the front-facing camera on a tablet, Fujitsu has worked up a way for users to type on just about any flat surface. The software is purely a prototype at this point, but it doesn’t need anything in the way of exotic gadgetry to work properly — it appeared to be running just fine on a generic Fujitsu Windows 8 tablet, albeit with a lamp of sorts to keep the user’s hands nice and bright.

Using the gesture keyboard seems so simple when you’re watching it live — a person calmly tapping on the surface of a table is actually typing out sentences — but the underlying tech is nothing to sneeze at. There’s some serious machine learning going on here, as the system gets a feel for the features and movements of a user’s hands to determine their placement on a keyboard that really isn’t there.

Sadly, that means there’s a fair amount of optimization that needs to happen before someone could actually start using it. The Japanese gentleman pecking out missives on top of a table was kind enough to let me try it anyway, and while the camera clearly noticed my hand it wouldn’t track any of my finger inputs.

Apparently, the software is capable of using skin color to figure who it should actually be accepting input from — at that moment the system was setup to only track his alabaster hands, so my brown mitts were promptly ignored. Certainly a bummer for me, but a still useful feature, especially since one can never tell how many alien hands they’ll encounter as they try to get some work done on the go.

Fujitsu is considering turning this into a working product for inclusion on some of its tablets and smartphones and has been at it for a while now — company researchers published a paper on the concept back in 2011. Still, the gesture keyboard strikes me as one of those things that may be too clever for its own good in that it’s a very neat solution to a problem that doesn’t really exist. Trying to get some work done on a tray table on a plane? There’s plenty of room for a physical keyboard. Stuck slaving away in close quarters? Just pound out some text on the touchscreen.

The gesture keyboard is clearly very cool (it hearkens back to those neat laser keyboards) and I’d certainly love to a take it for a long-term spin, but I doubt that Fujitsu’s keyboard-less keyboard approach is one that will take the world by storm — for now. Its value as a standalone typing solution is questionable, but if Fujitsu baked it into a tablet or a phone as a novel alternative? Or better yet, if Fujitsu found some willing, ambitious OEM to license it to? Sign me up.

Fujitsu ARROWS Tab Q582 / F (Xi) Windows 8 Tablet

Fujitsu-ARROWS-Tab-Q582-_-F-(Xi)-Windows-8-Tablet

Fujitsu has showed off another one of its upcoming Windows 8 tablet, the ARROWS Tab Q582 / F (Xi). This waterproof and dustproof tablet packs a 10.1-inch 1366 x 768 IPS touchscreen display, a 1.8GHz Intel Atom Z2760 processor, a 2GB RAM, a 64GB of internal storage, a microSD card slot, dual cameras (2MP front & 8MP rear), GPS, WiFi, Bluetooth 4.0, WAN radio module LTE (corresponding to NTT DoCoMo’s Xi network) and runs on Windows 8 Pro 64-bit OS. The ARROWS Tab Q582 / F (Xi) will hit the market from mid-March for 132,090 Yen (about $1,425). [Fujitsu]

Docomo – Fujitsu “ARROWS X F-02E” with 1.7 GHz Quad Core CPU and Big Full HD Display

Docomo’s new smartphone “ARROWS X F-02E” made by FUJITSU was released with higher specs than other similar models. It’s got 1.7GHz Quad Core CPU, 5.0 inch full HD display, Android 4.1, 2420mAH battery, 16.3 mega pixel camera and high-capacity inner memory (2GB RAM, 32GB ROM). (Softbank’s new ARROW’s smart phone has 1.5GHz Quad Core CPU, 4.7 inch display and 13.1 mega pixel camera.)
Also, there are several good functions with “ARROWS X F-02E”. …

Fujitsu Stylistic S01 smartphone

When it comes to smartphones in Europe and in North America, it is not too often that we see a brand from the Land of the Rising Sun make an appearance, but this time around, the folks over at Fujitsu must have decided to have some “pity” on these two regions, having announced a smartphone partnership alongside Orange Telecom, and they have every intention of rolling out their first ever handset, the Fujitsu Stylistic S01, in France later this June.

Just what kind of hardware does the Fujitsu Stylistic S01 pack underneath the hood? Well, we are looking at Android 4.0 Ice Cream Sandwich as the operating system of choice, where the user will also be able to enjoy GSM and HSPA compatibility thanks to Orange. One important fact to take note of is this – you might have noticed that the Fujitsu Stylistic S01 does not come with the most fashion forward of designs, and that is because it has been specially targeted at elderly users. This means you will be able to find a similar bunch of features as those on Fujitsu’s Raku-Raku series of senior-friendly handsets on NTT DoCoMo. An 8.1-megapixel camera at the back complements the VGA camera in front, and you have 4GB of internal memory to play around with. We do hope that more details will surface at MWC later this coming week.

Source
[ Fujitsu Stylistic S01 smartphone copyright by Coolest Gadgets ]

Orange to offer new Fujitsu Stylistic S01 phone for older people

With the difficulty my mom and dad have operating basic flip phones, I shudder to think of what they would do if I placed an iPhone or a new Android device in their hands. Many older people out there don’t want complicated, high-end smartphones, they want something that’s simple to use and just makes phone calls. Orange has just such a device for older people from Fujitsu called the Stylistic S01.

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While the smartphone is designed with a simple and uncluttered user interface, it does run the Android operating system. It has a four-inch display and is water and dust resistant. Judging by how many times my parents have dropped their devices, being a bit rugged is a good thing. The phone has a number of features specifically designed to make the device easier to use for older people that Fujitsu borrowed from its Raku-Raku series that has been available in Japan for over 10 years.

The screen has a special feature to make it more like using a phone with physical buttons. The screen requires that the user press as hard on the screen as a user would have to push with a physical button. The goal here is to prevent users from accidentally hitting the wrong key. The device also has a strange feature that promises to slow the speech of talkers who are talking too quickly without changing the pitch of their voice or delaying the conversation.

The phone also automatically adjusts audio quality to help users hear better and has a function that adjust the frequency of the sound based on the age the user enters. The device also has a loud personal security alarm to help alert people if you’re in trouble. The smartphone runs Android 4.0 and runs a QUALCOMM MSM8255 1.4 GHz processor. The device has an 8.1-megapixel rear camera and a front camera for video calling. The device will land on Orange in France this June.

[via CNET]


Orange to offer new Fujitsu Stylistic S01 phone for older people is written by Shane McGlaun & originally posted on SlashGear.
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Fujitsu and France Telecom-Orange – partnership to offer mobile phones and services in Europe – Initial offering: STYLISTIC S01

Fujitsu Limited (Tokyo) and France Telecom-Orange (Paris) today announced a new partnership to offer mobile phones and services in Europe. The partnership marks Fujitsu’s first extensive foray into the smartphone market outside Japan, and could herald future opportunity seeking among Japanese hardware-makers overseas.
The initial offering will be the STYLISTIC S01, a smartphone designed especially for senior users, and will be available through Orange in France in June 2013.
As the senior …

Fujitsu, Orange partner on senior-friendly Stylistic S01 smartphone

DNP  Fujitsu announces seniorfriendly Stylistic S01 smartphone for Orange Telecom

Fujitsu just announced a smartphone partnership with Orange Telecom, with its first handset to launch on the French carrier this June. The Stylistic S01 will run Android 4.0 and offer GSM and HSPA compatibility through Orange, and it’s targeted specifically at elderly users. As such, it will include many of the same features available on Fujitsu’s Raku-Raku series of senior-friendly phones available on NTT DoCoMo. For instance, the phone will have tactile virtual buttons that mimic the experience of pushing actual hardware keys, oversized icons and audio technology that optimizes the frequency range according to the user’s age. Other specs include a 1.4GHz Qualcomm MSM8255 processor, an 8.1-megapixel camera, a 0.3-MP front-facing shooter and 4GB of internal storage (expandable by microSD card). There’s no pricing info yet, but we’re bound to have more details after getting a hands-on look at Mobile World Congress in Barcelona this coming week.

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Fujitsu Finally Enters Europe’s Smartphone Market With A Senior-Focused Android Device With France Telecom, Starting In June

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It was exactly a year ago that news began to surface of Fujitsu’s intention to come to Europe with its Android-based smartphones. Now the Japanese company is finally coming good on those reports: on Tuesday, Fujitsu is launching its first device in Europe, marking its first “extensive foray into the smartphone market outside Japan.”

But it’s not the company’s high-end Arrow Android phones that will be leading the charge. Instead, it is the Stylistic S-01, a senior-focused, Android 4.0 device with big icons, enhanced audio and a de-sensitized touchscreen aimed at elderly users. The device will sell first in France, starting in June and in partnership with France Telecom/Orange. The first devices will be shown at the Mobile World Congress event in Barcelona next week.

While targeting elderly users first may seem like a strange tactic for a smartphone market debut, it actually makes sense for a number of reasons.

According to WPP’s Kantar Worldpanel, there are already countries in Europe where smartphone penetration has passed the 50 percent mark (the UK is 61 percent). France is not quite one of them yet, but it is close at 46 percent.

That means that in a world where Samsung and Apple are dominating smartphone sales, competition is getting tight to sell to mass market, younger demographics and some more specific targeting is needed.

Smartphone penetration among seniors in France is only around 20 percent, but some 75 percent of mobile users in the senior age bracket plan to buy a smartphone in the next year, according to one survey. France Telecom tells me that it has more phones in the pipeline for seniors. “We’d like to see what the appetite for this device is but we recognise the senior user segment as a new market for us to target, so we will be considering other devices for these users in the future,” a spokesperson says.

Indeed, Orange is also bucking the ageist trend that assumes smartphone technology is only for young people. “The senior customers within our customer base are just as hungry for smartphone technology and mobile internet services as anyone else,” noted Yves Maitre, SVP of device and mobile multimedia, France Telecom-Orange.

Fujitsu says that it has sold some 20 million phones in its Raku-Raku senior phone line since its launch in 2001 in Japan, where it is sold exclusively by NTT Docomo. Fujitsu’s only other foray outside of Japan has been for a trial of smartphones in China.

The Stylistic S-01 has several features that make it more friendly to the older user. Among them, the homepage icons that appear on the four-inch screen have been simplified and cast in a larger typeface to make them easier to see. The touchscreen, meanwhile, has been made less sensitive, with users required to push extra hard, as they would on a keypad, in order to tap through a command or number. While this might be annoying to the average smartphone user, Fujitsu says this reduces the amount of accidental touches that an older person might make on the device.

Other features include a personal security alarm and audio technology that slows down fast talkers, and adjusts the frequency of voice callers relative to a person’s age, and water resistance.

A France Telecom spokesperson says that for now there are no plans announced for further country rollouts, nor has it specified how it will be priced.  It will depend on what Orange France decides to roll into the tariff and what services it ultimately bundles with the device.

But it looks like Fujitsu, at least, has plans for this to be the first stage in a wider international plan.

“As Fujitsu’s first extensive entry into the smartphone market outside Japan, we are delighted that Orange – a company that holds a strong position in the European market – will be offering our phone, which features Fujitsu-exclusive human-centric technologies,” said Nobuo Otani, Corporate SVP, Fujitsu Limited, in a statement. “We are committed to the success of this partnership as we strive to expand our smartphone business overseas, while advancing the promotion of Japanese technology worldwide.”

Full release with more device specs below.

Fujitsu and Orange Partner to Deliver Smartphones to the Rapidly Growing Senior Market in Europe

Intuitive, feature-rich STYLISTIC S01 smartphone to debut June 2013 in France

Tokyo and Paris, February 19, 2013 – Fujitsu Limited and France Telecom-Orange today announced a new partnership to offer mobile phones and services in Europe. The partnership marks Fujitsu’s first extensive foray into the smartphone market outside Japan. The initial offering will be the STYLISTIC S01, a smartphone designed especially for senior users, and will be available through Orange in France in June 2013.

As the senior population in Europe continues to grow rapidly, smartphone usage in this demographic is expected to rise. With the release of the STYLISTIC S01, Fujitsu and Orange plan on offering users in this market segment an innovative smartphone that provides outstanding usability. The STYLISTIC S01 will include services like Orange Cineday (*1) and Orange et Moi (*2), which are unique to Orange. Based around the human-centric technologies that Fujitsu has cultivated for over a decade, the STYLISTIC S01 also offers a variety of original, convenient functions designed to reduce barriers to smartphone adoption by maximizing ease of use.

One of these barriers is conventional touchscreens, which do not offer the tactile sensation of pressing a physical button. The STYLISTIC S01, however, employs a unique screen technology that requires users to apply the same level of pressure to on-screen icons as they would to buttons on a keypad. This helps users avoid inadvertent touches, preventing unintended operations and improving input accuracy. Furthermore, the intuitive graphic user interface features extra-large icons and a simplified layout to ensure straightforward navigation for easier operation. The STYLISTIC S01 is also equipped with a loud personal security alarm that can be used to alert people in the surrounding area in emergency situations.

The handset incorporates audio technology that optimizes the frequency range based on a user’s age, making it easier to hear the voice of the person on the other end of the call. Another user-friendly audio function slows down the speech of callers who speak rapidly without lowering the pitch of their voice or changing the length of the conversation. These and other innovative features are currently in use in the Fujitsu Raku-Raku Phone series for seniors, which has been offered by NTT DOCOMO since 2001 in Japan where it has sold over 20 million units.

“The senior customers within our customer base are just as hungry for smartphone technology and mobile internet services as anyone else. We are thrilled to be working together with Fujitsu to leverage our combined strengths to provide products for an emerging smartphone market segment in Europe,” said Yves Maitre, Senior Vice President of Device & Mobile Multimedia, France Telecom-Orange.

“As Fujitsu’s first extensive entry into the smartphone market outside Japan, we are delighted that Orange – a company that holds a strong position in the European market – will be offering our phone, which features Fujitsu-exclusive human-centric technologies,” said Nobuo Otani, Corporate Senior Vice President, Fujitsu Limited. “We are committed to the success of this partnership as we strive to expand our smartphone business overseas, while advancing the promotion of Japanese technology worldwide.”

The STYLISTIC S01 will be on display at the Fujitsu stand (Hall 5 Stand 5E120) and can also be viewed upon request at the Orange stand (Hall 5 Stand 5H110) during Mobile World Congress 2013, to be held in Barcelona, Spain starting February 25, 2013.

STYLISTIC S01 Product Specifications

· 130 x 64 x 10.9 mm
· 4-inch WVGA (800×480) touchscreen with unique tactile feedback technology
· Camera: back 8.1 MP; front: 0.3 MP
· Connectivity: GSM/GPRS/EDGE/UMTS/HSPA, Wi-Fi/Bluetooth, GPS
· Memory: 4 GB + microSD
· OS version: Android Ice Cream Sandwich 4.0
· Chipset: Qualcomm MSM8255 1.4 GHz
· Battery: 1800 mAh
· Water- and dust-resistant (IPX5/8, IP5X)

Glossary and Notes
1. Orange Cineday
Allows Orange customers to take a friend to see a movie every Tuesday for free.

2. Orange et Moi
A free application enabling Orange customers to understand and manage all their account details directly from their mobile in an efficient and easy manner. Customers can track their consumption, top up their account, take out options, find out about special offers, access Orange help, and also discover all the applications published by Orange with just one click.