Hasta La Gadget!

Hasselblad has plans to burn yet another hole in your pocket with an upcoming Italian designed mirrorless camera known as Hasselblad Lunar, where it is said to carry a price tag of $6,500 – which is definitely an amount not to be sneezed at. Expected to carry traditional Hasselblad state-of-the-art image capture alongside artistically stunning Italian design features, the Hasselblad Lunar was developed traditionally via the implementation of handcrafted wooden prototypes that ensures superior ergonomics as well as high-end functionality. Not only that, it must be noted that the Lunar will be able to see action in fully manual and fully automatic modes, and is not exactly the clumsiest device to figure out, but rather, it is the opposite, packing in advanced technology found in DSLRs while being a snap to use.

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By Ubergizmo. Related articles: Hasselblad TV: an online video platform aimed at photographers, Hasselblad H4X makes a brief appearance,

The Lunar has landed — at Photokina, at least. Hasselblad was showing off a slew of different designs for the forthcoming camera — and while we were told that its still in prototype mode (both from company reps and signage on the device itself), the camera seemed to be in mostly working order. The first thing you’ll notice, once you get past the space-age design, is the fact that the camera really does feel like a rebranded Sony NEX device slipped into a new shell, and as such, it takes those Sony e-mount lenses. And on the back, you’ll find that similar collapsible display.

That said, it really does feel quite nice in the hand — the device we played with had a leathery grip — there are a number of carbon fiber and wood options available, as well. All of this is punctuated by a metal top with large metallic knobs, and inside you’ll find an APS-C 24.3 megapixel sensor. The Lunar will start at €5,000 when it launches in Q1 of next year. And in case that’s not rich enough for your blood, you can tack a “significant” amount onto that by getting the models decked out in pricier materials.

Filed under: Cameras

Hasselblad Lunar mirrorless camera hands-on originally appeared on Engadget on Tue, 18 Sep 2012 10:00:00 EDT. Please see our terms for use of feeds.

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Hasselblad announced today that it will be introducing a new mirrorless interchangeable lens camera (MILC) called the Lunar early in 2013, something which you can be pretty sure will appeal to a very limited pool of potential buyers. Hasselblad is basically saying as much, calling the Italian-designed camera the “ultimate luxury” in MILC systems, and describing a device made of top-end materials including carbon fiber, titanium, wood, leather and even gold. The final price will be somewhere around €5,000 (US$6,530), so start saving those pennies.

The Lunar will be looking to strike a balance between professional features common to advanced DSLRs, including full manual controls, as well as ease of use for less experienced photographers. The camera is designed to work with both E-mount and A-mount lenses from Sony, and also employs a 24-megapixel full-frame APS-C. It also has an electronic viewfinder with 100 percent coverage, 1080p HD video recording, and an ISO range of 100 to 16,000, with a battery life of up to 430 minutes and Memory Stick or SDXC for storage.

The Lunar is actually the first result of a partnership between Hasselblad and Sony also announced today, that should see the release of several more products, including additional MILC bodies and new products for both the DSLR and compact camera markets. The Swedish company is clearly looking to get in to more of the consumer end of the photography market, after having operated as a highly specialized manufacturer of most medium-format film and digital cameras aimed at professionals.

As for the Lunar, it’s a lot pricier than most other MILCs, but it’s also pretty gorgeous judging by the renders Hasselblad sent over, something consumers in its target bracket should appreciate. Check out its good looks in the gallery below.

Medium format camera fans, brace for impact: there’s a new Hasselblad coming. The H5D supercedes the ages-old H4D with a True Focus II system that — we’re told — is both more accurate and immediately confirms its lock. Hasselblad has also reworked the body for a more rough-and-ready feel, giving the H5D bigger controls, an extra-bright viewfinder and better weatherproofing. A new RAW + JPEG capture mode, improved wide-angle-to-macro lens conversion and a fresh 24mm f/4.8 lens have also been added to tempt studio photographers. If all this sounds alluring, H5Ds will be available in 40-, 50- and 60-megapixel versions (plus 50- and 200-megapixel Multi-Shot variants) this December. We likely won’t know the effect on our bank accounts until at least a September 18th media event, but we wouldn’t assume any kind of populist pricing — Hasselblad’s tendency towards five-digit figures may limit any first-hand exposure to a rental.

Filed under: Cameras

Hasselblad H5D coming December with new focus system, design, up to 60 megapixels originally appeared on Engadget on Wed, 12 Sep 2012 03:30:00 EDT. Please see our terms for use of feeds.

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