Mar 24
The announcement of this year’s “Worst Company in America” contest understandably put Comcast on edge. After all, the cable provider had the undistinguished honor of walking away with last year’s “Golden Poo” award. This year, Comcast is taking the site’s call to “rally your troops” cry literally. In an attempt to nip the whole thing in the bud, the company sent out a note, asking employees to vote for Charter, in order to help knock Comcast out of the running in the first round.
The plea for help opens, “We need your help to show that Comcast is a great company.” The message goes on to explain that “of course” the whole thing is “voluntary,” and that Comcast doesn’t want anyone to be named “worst company,” but them’s the breaks. “If you feel that Comcast does not deserve this label, we hope that you will participate and vote for the company that is paired against Comcast […] Naturally, we don’t want to vote for any company to receive this label; unfortunately that is how the Consumerist poll is structured.”
Of, and since everyone can only vote one time from each IP address, “we hope that you will consider voting today/tonight and at home from your cell phone, iPad, personal computer or other web-enabled devices with a unique IP address. You can use company devices as well as your personal devices.” The company also offers technical support for those who are having trouble voting (I assume you have to wait around for a six hour window to receive it, of course).
Consumerist proudly published the full note (and a follow up), with the following tip: “Note to companies in the WCIA bracket, if you want to notify your employees and have them vote for the other guy, don’t do it via a company-wide e-mail because the odds are pretty likely that it will end up in our hands.”
As the above graphic indicates, Comcast still has a steady lead in this round. The question ultimately, is whether it will be able to rally the animosity to take down, say, a BP.
