Google to Collect TiVo Ad Data
Posted in: Google, tivo, Today's Chili TiVo and Google said Tuesday that the two companies have teamed up to allow Google access to data collected as part of Google’s TV Ad program.
The data collected will only be used with Google’s TV Ads, a specialized program, that as the name suggests supplies ads to TV platforms. To date, Google has served 100 billion ad impressions, and has collected data from several million TV viewers, Google said.
As Google executives indicated at the Streaming Media West conference last week, Google prizes access to data, and the additional information provided by the ad feedback will certainly be of interest to its ad team. The data will be collected anonymously on a second-by-second basis covering digital cable, satellite, over the air, and other media.