Seems the wait may almost be over if you’re lusting after an HTC One Max—the company has a launch event planned for October 15th.
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Gold finishes for smartphones seem to be the in thing these days. It was only a few years ago when many went crazy over a white finish, a trend started when Apple decided to give their iPhone 3GS a white paint job over the more sombre black. The iPhone 5s has seen the gold treatment, with Samsung chiming in with a gold Galaxy S4, and now it looks like HTC will be hopping aboard the gold-plated bandwagon as well with a special edition gold HTC One handset. It should be noted that this is not an official release by HTC, but rather an option offered by Goldgenie, the same company responsible for the gold-plated iPhone 5s.
This 18-carat gold version of the HTC One was created to celebrate the 18th anniversary of the MOBO awards, which for those unfamiliar, is a British awards ceremony that celebrates Music of Black Origin, hence “MOBO”. The handset is priced at an eye-watering £1579.17 which is about $2,538.07 when converted. However for those who do purchase it, you will not only be getting the handset itself, but it will come in a luxury cherry oak finished box, Beats Audio earphones, a dock connector to USB cable, a USB power adapter, and a Clear-Coat full body protection “installed by master craftsmen at Goldgenie”. Don’t suppose there are any takers, are there?
HTC One Gets An 18-Carat Gold Makeover original content from Ubergizmo. 
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Call that champagne iPhone 5S “gold”? Pffft. HTC and its 18ct gold paintbrush are laughing in your general direction. As leaked, HTC’s gold One has come to light today, bearing the MOBO Awards logo to celebrate the 18th anniversary of Europe’s urban music awards.
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HTC is still trying to wage battle against the behemoths that have overshadowed it in the mobile market and despite launching products like the HTC One, the task hasn’t proved to be easy at all. The company has seen its revenues and profits drop substantially in the past quarters, and for the first time in its history, HTC posted a quarterly loss which amounts to $101 million. Analysts watch closely as they make predictions on the possibility of HTC avoiding yet another operating loss next quarter, but according to the company’s chairwoman Cher Wang, marketing and not its precarious financial situation is the “biggest challenge” that HTC faces in Q4, 2013.
Wang made the statement during an interview with Bloomberg. Her statement that HTC’s “biggest challenge in these [next] two months,” was quoted out of context, leading many to believe that she was talking about the company’s financial troubles. HTC issued a clarification saying that she was referring to the “challenge of innovating marketing in Q4 of 2013.” She acknowledges that the company also needs to work on direct communications with consumers and assures that HTC is improving on that. HTC’s recent marketing push has been well documented, seeing as how it hired leading Hollywood man Robert Downey Jr., Wang justifies his hiring by saying that he is liked by the people as they “see him as a change maker.” Obviously it can’t be said for sure just how much of a change will Iron Man’s appearance in HTC ads make for the company’s fortunes, but it will interesting to see how HTC improves its marketing and consumer communications in this quarter.
HTC Terms Marketing As Its ‘Biggest Challenge’ This Quarter original content from Ubergizmo. 
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This holiday season you may well be looking to grab the larger relative smartphone of the HTC One from Verizon, so says a leaked set of photos showing this HTC One Max with its much-more-massive display and the carrier’s logo up front. This would be an odd move for Verizon as they waited until the […]
We’ve seen software updates for the HTC One roll out on Verizon and Sprint over the past few weeks, and it looks like it’ll soon be HTC One owners on AT&T to get their respective update. How soon? October 8, soon.
The AT&T HTC One will be receiving its Android 4.3 Jelly Bean update, which will be rolled out starting on October 8. The news of the AT&T HTC One’s upcoming update comes from none other than HTC America president Jason Mackenzie as he announced the upcoming release through his Twitter account over the weekend. In his tweet, he revealed the Android 4.3 Jelly Bean update has passed certification and will start updating “early next week.” Mackenzie follows up his original tweet with a response to a Twitter user asking if he had a specific date in mind for the rollout, to which he says “should begin on Tuesday.
AT&T HTC One Receiving Android 4.3 Update October 8 original content from Ubergizmo. 
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Showing up this week in the approval bin for the Global Certification Forum is none other than the mysterious HTC One Max, a device that’s about to be unveiled on a global scale with a look rather similar to that of the original HTC One. While HTC has not unveiled the device itself in full […]
Two flagship Android phones on AT&T are in line for some software attention, beginning with the carrier pushing out the camera and touchless controls update to the Moto X from today. The firmware, which was released to T-Mobile Moto X owners back in September, improves auto-white balance and color accuracy, as well as exposure particularly […]
According to Bloomberg, Microsoft has asked HTC to put Windows Phone in more HTC phones. Specifically, HTC Android phones. The report says that the head of Microsoft’s operating systems unit Terry Myerson asked HTC last month to "load Windows Phone as a second option on [Android] handsets."
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Owners of the unlocked HTC One have already received the update to Android 4.3 Jelly Bean, but now it’s time for the smartphone’s US carrier variants to get the goods. HTC USA took to Twitter today to announce that the 4.3 rollout is starting for Sprint customers now, with AT&T and T-Mobile set to get the update later in mid-October and Verizon by the end of the month. The latest version of Jelly Bean, for those who need a refresher, brings improved low-light camera performance, a battery charging percentage indicator and the usual bug fixes. Have an HTC One on Sprint? Let us know if you’ve received the latest software — and what you think — in the comments.
Filed under: Cellphones, Software, Mobile, HTC, Verizon, Sprint, AT&T, T-Mobile
Via: Android Beat
Source: HTC USA (Twitter)
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