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The HTC One has officially been gold plated with prices starting at $2909.

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Rumor has it that HTC is working on a Windows Phone 8 variant which is going to be quite similar to the HTC One. HTC is said to announce this rumored device in fall, with it presumably being released around the holiday season.

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Loyal Engadget readers know that we don’t normally trouble ourselves with promotions, but this one is too wild to ignore. Until June 30th, RadioShack is offering the HTC One to AT&T and Sprint customers with an added bonus — a $100 credit for the Google Play store. Should you elect to sign up with Sprint, you’ll basically get away like a bandit since RadioShack has slashed the price of the handset to $79.99 for new activations — on two-year contracts, of course. After all is said and done, you would basically leave $20 richer than when you started (sort of). So, if you’ve been lusting after the HTC One but have held off on buying it, the universe might be trying to tell you something.

Filed under: Cellphones, Mobile, HTC, Sprint, AT&T

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Via: Phone Arena

Source: Radio Shack

Every week, a new and interesting human being tackles our decidedly geeky take on the Proustian Q&A. This is the Engadget Questionnaire.

In this week’s installment of your smattering of queries, HTC’s Creative Director Daniel Hundt chats up the versatile smartphone and responsible consumption. For a look at all of the responses, cozy up on the other side of the break.

Filed under: Misc, HTC

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Look, there’s no question that HTC’s in a bit of trouble, and it’s at least partially because of its marketing woes. While HTC just recently posted some weak quarterly financials, rivals like Samsung are flush with cash to pump into their marketing and ad budgets. That said, HTC is looking to make a big a splash as it can, and Bloomberg reports that the Taiwanese OEM has reportedly tapped none other than Robert Downey Jr. for a two year, $12 million smartphone ad campaign.

Yes, really. And to be clear, they’ve reportedly inked a deal to feature RDJ’s likeness, not that of movie alter-egos like Tony Stark/Iron Man (though really, wouldn’t a tie-in like that make more sense?). Bloomberg’s Tim Culpan goes on to note that Downey will get final say over the ad campaign’s creative elements, which seems like it could go either way. He may be a gifted improvisor, but one could argue that the least thing HTC needs right now is yet another voice attempting to steer the company’s message.

After all, HTC spent much of last year looking for a bold thinker to fill its CMO position, and went through two of the them before CEO Peter Chou decided to appoint someone from outside the company. That someone was Benjamin Ho who served as (among other things) CMO for Motorola’s Asia Pacific operations. Since he officially took over the job, he’s been talking up how HTC’s “quietly brilliant” days are over, noting to the Wall Street Journal back in March that a punchier approach was needed to stand out in a crowded sea of competitors and that the company planned to double its global marketing budget to do it. Naturally, HTC has never provided a hard number — last year the company said it spent a mere 1/6th of what Samsung does on marketing — so it’s tough to gauge just how much this $12 million deal could hurt if it flops. Here’s hoping RDJ doesn’t get embroiled in any new scandals any time soon.