Hasta La Gadget!

If you’re reading Engadget today (and let’s be honest, you’re reading it right now), then you might have noticed that Adobe has launched a pretty full-force campaign to call out Apple on its anti-Flash mission. If you don’t know what we’re talking about, it’s the advertisements that start with “We [heart] Apple.” Along with the web ads, the company has also snagged a full page in today’s Washington Post to address the battle in which the two companies have been engaged. All of this links back to a new statement from Adobe, as well as an open letter from founders Chuck Geschke and John Warnock (“Our thoughts on open markets”), addressing Apple’s recent spate of clear and direct attacks against the company and its products. Most of the reading should sound familiar to those of us who’ve been following the saga, but here are a few choice quotes from the duo:

We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company – no matter how big or how creative – should dictate what you can create, how you create it, or what you can experience on the web.

When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end – and the best way to compete is to create the best technology and innovate faster than your competitors.

We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web – the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.

In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody – and everybody, but certainly not a single company.

So, it’s clear this issue isn’t going to die out any time soon, and it’s also clear that Adobe is going to go to great lengths to defend and protect its cash-cow. Of course, if they really want this message to hit home to the core iPad and iPhone users out there, they’re going to need to run that ad in HTML5.

Note: As you should know, the ad sales and editorial teams at Engadget are separate entities, so this campaign was as much a surprise to us as it probably is to you!

Adobe targets Apple in ad campaign launched today, publishes open letter from founders originally appeared on Engadget on Thu, 13 May 2010 07:50:00 EST. Please see our terms for use of feeds.

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Visit CBS.com from your iPad right now and all you’ll get is a full episode of Survivor and clips from various other shows. By the start of the Fall season, however, CBS Interactive SVP Anthony Soohoo is promising content parity between its Flash-based website and HTML5-compliant iPad portal. While on the subject, he also notes that the video strategy will be entirely web-based, with no plans for an app à la ABC Player. Flash isn’t being subjected to a veritable slapsgiving, however, as it’ll remain the desktop technology of choice. Soohoo notes HTML5’s toolset for measurement and encryption isn’t quite at the same level yet. Full video interview after the break, and iPad users? This fall, expect something quite legen — oh, you know where we’re going with this, but still we’ll pause for dramatic effect — dary.

Continue reading CBS suits up, promises iPad-friendly HTML5 video for all content by this Fall

CBS suits up, promises iPad-friendly HTML5 video for all content by this Fall originally appeared on Engadget on Fri, 07 May 2010 19:59:00 EST. Please see our terms for use of feeds.

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Where Steve Jobs leads, Microsoft follows — how’s that for shaking up the hornet’s nest? It’s said in jest, of course, but we’ve just come across a post from the General Manager for Internet Explorer, Dean Hachamovitch, and the perspective expressed by him on the subject of web content delivery broadly agrees with the essay penned by Jobs yesterday on the very same subject. Echoing the Apple CEO’s words, Hachamovitch describes HTML5 as “the future of the web,” praising it for allowing content to be played without the need for plug-ins and with native hardware acceleration (in both Windows 7 and Mac OS X). He goes on to identify H.264 as the best video codec for the job — so much so that it’ll be the only one supported in IE9’s HTML5 implementation — before turning to the dreaded subject of Flash.

This is where it gets good, because he literally repeats one of Jobs’ six pillars of Flash hate: “reliability, security, and performance” are not as good as Microsoft would like them. Where Hachamovitch diverges from Apple’s messiah, however, is in describing Flash as an important part of “a good consumer experience on today’s web,” primarily because it’s difficult for the typical consumer to access Flash-free content. Still, it’s got to be depressing for Adobe’s crew when the best thing either of the two biggest players in tech has to say about your wares is that they’re ubiquitous. Wonder how Shantanu Narayen is gonna try and spin this one.

P.S. : it’s notable that in multiple paragraphs of discussing “the future,” Microsoft’s IE general fails to once mention the fabled Silverlight, itself a rich media browser plug-in. Given Silverlight’s featured role in the Windows Phone 7 infrastructure and other things like Netflix, we doubt it’s on the outs, but there are sure to be some sour faces greeting Hachamovitch this morning.

[Thanks, KnifeX4]

Microsoft weighs in: ‘the future of the web is HTML5’ originally appeared on Engadget on Fri, 30 Apr 2010 04:05:00 EST. Please see our terms for use of feeds.

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Steve Jobs just posted an open letter of sorts explaining Apple’s position on Flash, going back to his company’s long history with Adobe and expounding upon six main points of why he thinks Flash is wrong for mobile devices. HTML5 naturally comes up, along with a few reasons you might not expect. Here’s the breakdown:

• It’s not open. “While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.” Man, that’s some strong irony you’re brewing, Steve. Still, we get the point — HTML5, CSS, and JavaScript are open web standards.
• The “full web.” Steve hits back at Adobe’s claim of Apple devices missing out on “the full web,” with an age-old argument (YouTube) aided by the numerous new sources that have started providing video to the iPhone and iPad in HTML5 or app form like CBS, Netflix, and Facebook. Oh, and as for flash games? “50,000 games and entertainment titles on the App Store, and many of them are free.” If we were keeping score we’d still call this a point for Adobe.
• Reliability, security and performance. Steve hits on the usual “Flash is the number one reason Macs crash,” but adds another great point on top of this: “We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, for a few years now. We have never seen it.” You’ve got us there, Steve, but surely your magical A4 chip could solve all this?
• Battery life. “The video on almost all Flash websites currently requires an older generation decoder that is not implemented in mobile chips and must be run in software.” Steve Jobs is of course H.264’s #1 fan, and it’s hard to blame him, since he cites 10 hours of H.264 playback but only 5 hours with software decode on the iPhone. Still, those “older generation” sites that haven’t moved to H.264 yet are pretty much the exact same sites that aren’t viewable with HTML5, which means we’re being restricted in the content we can access just because some of it doesn’t perform as well.
• Touch. Steve hits hard against one of the web’s greatest hidden evils: rollovers. Basically, Flash UIs are built around the idea of mouse input, and would need to be “rewritten” to work well on touch devices. “If developers need to rewrite their Flash websites, why not use modern technologies like HTML5, CSS and JavaScript?” That doesn’t really address the Flash-as-app scenario (that’s point #6), but it’s also a pretty silly sounding solution to a developer: your website doesn’t support this one UI paradigm exactly right, so why not rewrite it entirely?
• The most important reason. Steve finally addresses the third party development tools situation, but it’s really along the lines of what we were hearing already: “If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features.” We doubt this will end all debate, but it’s clear Apple has a line in the sand.

He concludes in saying that “Flash was created during the PC era – for PCs and mice.” Basically, it’s for the olds. And you don’t want to be old, do you? Follow after the break for the whole thing in brilliant prose form.

Continue reading Steve Jobs publishes some ‘thoughts on Flash’… many, many thoughts on Flash

Steve Jobs publishes some ‘thoughts on Flash’… many, many thoughts on Flash originally appeared on Engadget on Thu, 29 Apr 2010 09:34:00 EST. Please see our terms for use of feeds.

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