Pinterest CEO Ben Silbermann: consumers will soon expect every service on every platform, mobile included
Posted in: Today's Chili
Ben Silbermann has found himself in a pretty swell spot. He’s the CEO of Pinterest — a company that was recently valued at $2.5 billion, despite not making a single cent to date. He took the stage today at D11 in Southern California, answering questions shot from Kara Swisher. One of the key points he made was on the topic of mobile. Swisher was asking about Pinterest’s mobile efforts, and Silbermann suggested that in the very near future, asking such a thing would be borderline silly. “It’d be like asking a business today if they’re a dot-com business,” he said, suggesting that every business created in 2013 should absolutely have some sort of presence on the web.
It’s perhaps due to the shocking uptake of Pinterest’s apps. Said Silbermann: “A growing number [of users] use Pinterest exclusively on their phone or tablet. When we released our mobile apps, we were taking bets on how long it’d take for those to surpass our web traffic. I figured it’d take a few weeks. It was literally the day it was released [that the traffic was passed]. I think it’s because phones and tablets are largely always around you, whereas you’re not always around a [traditional] computer.”
It’s perhaps the token example of how consumers at large are moving away from needing a full-fledged machine at their fingertips, and the redefining of what a “computer” is for the newest generations.
