Hasta La Gadget!

Apple’s desire to control everything from start to end is pretty well-known. This is compared to other OEMs who might either use ready-made parts or utilize reference designs to create their products. This is perfectly fine as not many companies have the resources or have plans to start up their own R&D division.

Now according to a report from DigiTimes, they are claiming that Apple is currently putting together a new engineering team that will allegedly work on creating baseband hardware for future iPhone models.

At the moment, the baseband chips used in iPhone models are being supplied by Qualcomm and manufactured by TSMC and if the reports are true, Apple shift to an in-house design will affect both Qualcomm and TSMC.

The report also suggests that these chips will not be making their debut this year and will most likely be reserved for iPhones in 2015, which could be the iPhone 6s assuming that Apple maintains its release cycle.

DigiTimes also adds that it is possible that Apple could eventually develop SoCs that will integrate application processors and baseband chips, although the likely scenario is that Apple will keep to using discrete baseband chips, at least for the time being. It should be noted that while this sounds like something Apple would do, DigiTimes’ track record has been pretty spotty so do take it with a grain of salt for now.

It is also unlikely that this is something Apple will actually announce publicly so if we wanted any confirmation, teardown of 2015’s iPhones would probably be a good way to figure out if the reports have any merit to them.

Apple Working On In-House Baseband Chip Design For The iPhone [Rumor] , original content from Ubergizmo, Filed in Apple, Cellphones, Rumors, iPhone,

With all the fuss that Apple made about launching the iPhone in China on the country’s largest carrier, we guess Apple had expected that the phone would do well in a country with so many potential customers.

So far we have heard how China Mobile has managed to sell over 1 million iPhones, although there are also reports that suggests that the iPhone 5c isn’t doing that well. That being said it seems that overall demand for the iPhone in China is apparently disappointing, according to Cantor Fitzgerald analyst, Brian White.

At the moment White is currently in China and has spoke to various parties and found that demand for the iPhone is not as strong as it should be. Instead it seems that customers these days are more excited for local brands like Xiaomi. However there is good news for Apple and that is that many vendors have expressed their enthusiasm for an iPhone with a larger display.

According to the rumors, Apple is pegged to release an iPhone with a larger display this year, which is rumored to be of the 4.7-inch variety (a 5.5-inch model has been rumored as well). “In our view, the iPhone 6 with a larger screen (e.g., 4.7-inch, 5.5-inch) has the potential to meaningfully accelerate Apple’s growth trajectory in China during 2H:14. We have not heard this type of excitement in China around the iPhone in at least two years and thus we believe this could be a very special iPhone launch for Apple.”

iPhone Demand In China Waning In Face Of Local Competition , original content from Ubergizmo, Filed in Apple, Cellphones, china, iPhone,

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