iTunes App Store turns 5: A look back on 50 billion downloads

It may be hard to believe, but at one point, there was no app store to accompany the iPhone. In fact, a whole year went by when original iPhone owners didn’t have an app store to download the latest apps for their device, but just a day before the iPhone 3G’s launch, the iTunes App Store was officially born.

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Here we are five years later, downloading apps like nobody’s business. It didn’t take long for iPhone and iPod touch owners to reach an insane amount of downloads. In just nine months, the iTunes App Store garnered 1 billion app downloads. The number of downloads grew exponentially, thanks to the quick widespread adoption of Apple’s smartphone.

Besides launching alongside the new iPhone 3G, the iTunes App Store also debuted right beside the launch of iPhone OS 2.0 and iTunes 7.7. At the time, there were only 500 apps available to download for the iPhone, but that number quickly shot up to over 7,500 in just a few of months, and the number of app downloads skyrocketed to 10 million in just the first month.

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Today, the iTunes App Store has well over a million apps and games to choose from, both free and paid variety. Most recently, Apple announced during WWDC 2013 last month that the App Store reached a total of 50 billion downloads, just five months after announcing the 40 billion download milestone, meaning that Apple is averaging two billion app downloads per month this year so far.

App developers are getting a lot out of the experience as well. Apple also announced at WWDC that they have paid out over $10 billion to developers so far since the App Store’s launch five years ago. The 30% fee that Apple charges to developers in the App Store has been a hard pill to swallow, but it hasn’t been a huge problem for developers, especially since they still receive 70% of the earnings, which is a good split in any circumstance.

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However, while the iTunes App Store has made great strides in just five short years, we can’t forget about Android’s app store, Google Play. As of May 2013, Google Play has around 800,000 apps that have been downloaded 48 billion times. It’s just slightly behind the iTunes App Store, but it’ll only be a matter of time before Google Play begins to overtake the iTunes App Store. In fact, it’s predicted that Google Play will overtake iTunes in October if current trends continue.

What will the next five years hold for the iTunes App Store? Will we see 100 billion downloads by that time? Maybe we’ll see that number even sooner. One thing’s for sure, though: the number of apps available in the App Store and the number of downloads will most likely never stop growing — we’ll always see new ideas and reinvented apps arrive in the limelight for as long as the App Store exists.


iTunes App Store turns 5: A look back on 50 billion downloads is written by Craig Lloyd & originally posted on SlashGear.
© 2005 – 2013, SlashGear. All right reserved.

Apple celebrates App Stores’ 5th Anniversary

It’s been five years since Apple first launched the App Store, the company this week celebrating the origins of the iOS-tending software vending environment with a bit of a silent wave. You may have seen the “Apple Celebrates 5 Years of the App Store” that’ve been appearing in tubes to the doors of Apple-friendlies: it’s there that you’ll be getting the same information we’ll be running down here. It begins with the launch of the store back on July 10th of 2008, not long after the iPhone was first launched (in June of 2007) and the first 10 million downloads were reached not long after.

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From there the App Store downloads grew right alongside the widespread adoption of the iPhone itself, developers deciding they’d get onboard with what would become a rather lucrative enterprise. Just before 2009 rolled around, 100 million downloads were reached – the 500 million downloads mark appeared just 16 days into the year. Things sped up quite quickly from there.

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It was April 24th, 2009 when Apple announced its first 1 Billion downloads. It was 9 months after the initial launch of the store, and Apple was so proud of the milestone that they decided to send out a prize: $10,000 in iTunes cash to the 1 billionth downloader. This became a tradition with Apple and has been ever since.

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Fast forward to 2013 and we’ve seen a 40 billion download mark as well as a 50 billion download mark the company was so happy about, they announced it at WWDC 2013. The first few minutes of any major keynote address has held such numbers and high water marks with Apple – and they’ve begun counting side-stores as well.

You’ll find Apple’s iTunes U to have reached 1 billion downloads for schools and learning institutions, that system having been in play for approximately a year at the time (February of 2013.)

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Inside 2013, the App Store is watched by the ravenous fans of the ecosystem with extreme scrutiny. Items like Vanity URLs and Age Recommendations have become newsworthy in and of themselves.

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The download marks were joined by such milestones as the first 1 million approved apps – this having been met on November 19th of 2012. While Apple has generally focused on the number of live apps – not just an app total – in the app store, the dichotomy of actual living apps and the downloads they’ve spurred brings some instant perspective on a single apps’ reach.

Next we’ll see the next big milestone in devices – it was back in 2010 when the first iPad-optimized apps were introduced. Stick around as Apple reaches the next 50 billion downloads as well – any guesses on how long it’ll take for them to hit it?


Apple celebrates App Stores’ 5th Anniversary is written by Chris Burns & originally posted on SlashGear.
© 2005 – 2013, SlashGear. All right reserved.

iTunes Radio label deal leak puts Pandora back in the spotlight

Apple’s iTunes Radio terms for record labels have been revealed, and look likely to ramp up attention on Pandora and other rivals who have recently been accused of short-changing artists. The royalties iTunes Radio will pay, according to the WSJ‘s insider glance at the offers made to independent labels, will kick off at 0.13 cents

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WSJ outs Apple’s iTunes Radio terms, says many are ‘more generous’ than Pandora’s

WSJ Apple's iTunes Radio terms more generous to labels than Pandora

According to a document obtained by the Wall Street Journal, Apple will pay 0.13 cents and 15 percent of advertising revenue to major labels for every song played on iTunes Radio in its first year, climbing to .14 cents and 19 percent in year two. In comparison, Pandora currently pays 0.12 cents per song, and WSJ added that Apple is offering publishers more than double Pandora’s rate for royalties. There are some exclusions to Apple’s offering, however: it won’t need to pay for songs streamed for 20 seconds or less, those that are already in your iTunes library or certain promoted tracks. For its part, Pandora said that comparing the two is unfair, since varying features between the services could trigger royalty payments differently. It also addressed recent controversy about those royalties in a detailed blog post (see the More Coverage link after the break). In addition, insiders say that Apple’s primary aim is to encourage listeners to buy more tracks on iTunes, in turn boosting hardware sales. Still, the new service will no doubt reap the benefits of Apples new iAd mobile advertising platform, so it’s likely that Cupertino will have its cake and eat it, too.

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Source: WSJ Digits

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