You Won’t Mind That This Giant Lens Is Soft

Photographers shouldn’t mind adding this massive fisheye lens to their studio setups even though it’s described as soft, and is made of wood. It’s actually a stool designed to look like a Canon lens, but with enough changes to skirt any lawsuits or legal repercussions. More »

The World’s First f/1.8 Constant Aperture Lens Will Stalk Light Like Nothing Else

Sigma has just announced its new 18-35mm f/1.8 lens—the world’s first ever lens to offer a fixed f/1.8 aperture throughout its zoom range. This thing will stalk light like you would not believe. More »

A Basic Introduction to Choosing Camera Lenses

When you’re starting out in photography, with your shiny new DSLR, the world of lenses can be complex and scary place: prime this, wide angle that, and what the hell is focal length anyway? Don’t worry! This video should have you covered. More »

Nikon Lenses Major Rebate Plan For Announced

Nikon Lenses Major Rebate Plan For Announced

A couple of days back we ran a story about a rumored an upcoming Nikon Lenses rebate plan rumor. Nikon was expected to slash prices of their lenses and give major discounts on a large number of lenses. Well, Nikon has done it and has announced major discounts. The price scheme is supposed to expire on March 2nd 2013. As reported earlier, consumers do not have to buy a DSLR body in order to qualify for the discounts. They will only need to purchase the lens.

Discounted prices can be checked on Nikon’s website . Lenses that have been discounted are: Nikkor 80-400mm f/4.5-5.6D, Nikkor 18-300mm f/3.5-5.6G VR, Nikkor 24-120mm f/4G ED VR, Nikkor 70-200mm f/2.8G VRII, Nikkor 18-200mm f/3.5-5.6G VRII,  Nikkor 24mm f/1.4G, Nikkor 35mm f/1.4G,Nikkor 85mm f/1.4G, Nikkor 24-70mm f/2.8G, Nikkor 28-300mm f/3.5-5.6G VR, Nikkor 28mm f/1.8G, Nikkor 50mm f/1.4G, Nikkor 85mm f/1.8G, Nikkor Micro 60mm f/2.8G, Nikkor 16-85mm f/3.5-5.6G, Nikkor 24-85mm f/3.5-4.5G VR, Nikkor Micro 85mm f/3.5G VR and the Nikkor 50mm f/1.8G.

If you were in the market for lenses, we hope that you read our previous post and waited until this was made official. Knowledge is power and it can also save you a buck or two.

By Ubergizmo. Related articles: Huge Rebate Plan For Nikon Lenses Coming [Rumor], Amazon Announces ‘Amazon Coins’ Virtual Currency,

Watch the Spellbinding Process of How Nikon Makes Its Lenses

It’s a work of art. The magnificently choreographed dance of manufacturing lenses seems like an ancient tradition as old as making swords or soap or something (which I guess isn’t surprising because it is glass that they’re making). We’ve seen Nikon produce the glass inside its lenses but this video shows the entire lens making process—you see sand basically become a Nikkor lens. Incredible. [Nikon Imaging via PetaPixel] More »

Olympus Officially Made the Worst Lens In the World

Here it is, ladies and gentleman, the worst camera lens in the world. The benchmarking authority, DXO Labs, has spoken, and the new Olympus 15mm body cap lens is the worst lens it has ever tested. It scored just a 4/40, earning the ranking of “Poor.” Its official rank amongst all the lenses ever made: 2872. More »

Sigma unveils four new Art lenses

Sigma has unveiled a handful of new lenses that will join the company’s current lineup of Art lenses, which are designed to be high-quality alternatives of the competition, like Canon and Nikon lenses, but with a slightly lower cost than you would normally see with these companies. The four new lenses that Sigma announce are a 30mm f/1.4 DC HSM, 60mm f/2.8 DN, 30mm f/2.8 DN, and a 19mm f/2.8 DN.

sigma_30mm_f14

The 30mm f/1.4 lens is designed for large-aperture APS-C format cameras, and the angle of view is equivalent to 45mm on a 35mm camera. The lens promises to deliver the highest level of image quality, thanks to a Hyper Sonic Motor for quiet, high-speed autofocusing, as well as a 9-blade rounded diaphragm that creates a bokeh effect. It also has a brass bayonet mount designed to withstand long-term use. The lens has been specifically optimized to reduce field curvature and improve focusing capabilities.

The 60mm f/2.8 DN lens is designed for Micro Four Thirds cameras, as well as Sony E-mount shooters. It has an angle of view equivalent to 120mm on the Micro Four Thirds system and 90mm on the E-mount system (35mm equivalent focal length). The lens contains Special Low Dispersion (SLD) glass, which helps minimize chromatic aberration. The lens is specifically created for telephoto shooting and portrait work, and it will be available in both silver and black.

Sigma’s other new 30mm lens is a f/2.8 lens also meant for Micro Four Thirds and Sony E-mount cameras. This lens is meant for everyday shooting and is engineered as an all-around lens that you can anywhere. It’s also perfect for casual and formal portraiture, and documentary photography. The lens includes a double-sided aspherical lens that improves its optical performance.

Last, but not least, the 19mm f/2.8 DN is yet another Micro Four Thirds and E-mount lens that has an angle of view equivalent to 38mm on the Micro Four Thirds system and 28.5mm on the E-mount system (35mm equivalent focal length). This lens is designed for street shooting, as well as landscape, architecture, and studio work.

Pricing and availability on these lenses have yet to be disclosed, but Sigma says that the 30mm f/1.4 lens is expected to arrive in a couple of months, while we have yet to hear a release window for the other three lenses.


Sigma unveils four new Art lenses is written by Craig Lloyd & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Sigma unveils three new MFT and Sony E-Mount lenses

Sigma reveals three new MFT and Sony EMount lenses

Despite the raves that recent micro four-thirds and Sony E-Mount cameras have received of late, there’s still a dearth of lenses for the fledgeling systems compared to their more entrenched counterparts. Luckily, Sigma‘s just added to the pool of autofocus-equipped models for each system: updated 19mm F2.8 DN and 30mm F2.8 DN models along with an all-new 60mm F2.8 DN telephoto lens. Each Japan-made model has a “telecentric” optical design to minimize CMOS color issues, a metal exterior with silver or black color options, and a linear autofocus motor that Sigma claims is quiet enough to use for video. Meanwhile, the imaging outfit also announced an updated 30mm, F1.4 DC HSM model for Canon APS-C, Nikon DX and its own Sigma mount. All that’s great news, though we’re still waiting for an AF/electronic F1.4 or faster lens for E-Mount (there’s only one on MFT as well) — though this might tide us over, in the meantime. See the PR after the break for more info.

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Sigma Corporation announces four new lenses at CP+ Camera and Photo Imaging Show 2013
January 29, 2013

Sigma Corporation announces four new lenses at CP+ Camera and Photo Imaging Show 2013

APS-C format, E-Mount and Micro Four Thirds lenses feature sleek new ‘Art’ product line design

YOKOHAMA, Japan – Jan. 29, 2013-Sigma Corporation of America a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, today announced the release of four new lenses for the ART product line, including three lenses for mirrorless interchangeable lens cameras and one lens for DSLR cameras with APS-C size sensors. This announcement comes at the start of the CP+ Camera and Photo Imaging Show 2013 this week in Yokohama, Japan.

The new and updated Sigma lenses include the 30mm F1.4 DC HSM, which will be available in Sigma, Canon and Nikon mounts, and the 30mm F2.8 DN, 19mm F2.8 DN and 60mm F2.8 DN lenses, which are available for both Micro Four Thirds and Sony E-Mount camera systems. Pricing and availability on all of these lenses has yet to be announced.

The 60mm F2.8 DN lens is entirely new to the Sigma lineup, while the 30mm F1.4 DC HSM and the 30mm F2.8 DN and 19mm F2.8 DN lenses are existing focal lengths that have been redesigned with enhanced optical performance and included as part of Sigma’s new Global Vision category restructuring. All three DN lenses incorporate telecentric optical designs and a linear, auto focusing motor that ensures accurate and quiet focusing for video recording. They also boast metal exteriors and a simply shaped focus ring, with varying textures to distinguish each part of the lens. In addition, DN users can choose between a black or silver finish to match their favorite equipment.

“We’re really proud of the super sharp lenses we’ve produced in the past year and these new Art lenses will continue to impress our fans and critics alike. They’re ideal for the landscape, portrait, still-life, close-up and casual photographer who values creative, dramatic outcomes above compactness and multifunction,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “The lenses are entirely made in Japan and they boast the new product line’s sleek design and enhanced quality control. We’re quite proud of these changes – and additions – to our lens lineup; they’re further evidence of Sigma’s forethought in this fast-moving industry.”

Here are more details on these new lenses from Sigma:

· 30mm F1.4 DC HSM Sigma’s new USB Dock, which will enable firmware updates and focusing adjustments, is expected to be available in coming months.- Sigma pioneered the large-aperture, APS-C format, standard lens category with its 30mm F1.4 lens in 2005. With new optical configurations of nine elements in eight groups, as well as rounded aperture blades, this updated lens delivers pleasing sharpness and a beautiful bokeh background. Its angle of view is equivalent to 45mm on a 35mm camera (which is similar to that of human vision), its minimum focusing distance is 11.8 inches and its maximum magnification ratio is 1:6.8. The lens’ optimized power distribution helps to minimize field curvature, prevent a loss of image quality at the edges of photographs and produce outstanding image quality. Its double-aspheric lens minimizes spherical distortion, astigmatism and coma, and its rear focus system prevents focus-dependent variation in aberration. Together, the new optimized auto focus (AF) algorithm and rear focusing system ensure smooth and accurate focusing. The new 30mm F1.4 is also compatible with Sigma’s new USB Dock, which will enable firmware updates and focusing adjustments, is expected to be available in coming months.

· 60mm F2.8 DN- Featuring the natural perspective of mid-range telephoto lenses, together with a shallow depth of field, this lens allows the photographer to capture a single part of a subject with great bokeh effects. It has an angle of view equivalent to 120mm on the Micro Four Thirds system and 90mm on the E-mount system (35mm equivalent focal length). The minimum focusing distance is 19.7 inches; the maximum magnification is 1:7.2. This lens also contains Special Low Dispersion (SLD) glass, which helps minimize axial and transverse chromatic aberration.

· Sigma 19mm F2.8 DN – This high-performance, wide-angle telephoto lens has an angle of view equivalent to 38mm on the Micro Four Thirds system and 28.5mm on the E-mount system (35mm equivalent focal length). As a wide-angle lens with excellent mobility, it is ideal for studio photography, architecture and starry skies. Its minimum focusing distance is 7.9 inches and its maximum magnification is 1:7.4.

· Sigma 30mm F2.8 DN – This high-performance, standard telephoto lens has an angle of view equivalent to 60mm on the Micro Four Thirds system and 45mm on the E-mount system (35mm equivalent focal length). This lens, which is perfect for casual and formal portraiture, documentary photography, travelogues and everyday shooting, includes a double-sided aspherical lens that enhances its optical performance. Its minimum focusing distance of 11.8 inches and its maximum magnification is 1:8.1.

For information about Sigma Corporation of America, visit www.sigmaphoto.com. For the full press releases for each of these new lenses, visit Sigma’s news section at www.sigmaphoto.com/sigma-news.

About Sigma Corporation
For more than 50 years, Sigma Corporation’s expertise and innovation has driven the company’s core philosophy of “knowledge, plus experience, plus imagination,”with anemphasis on producing high-quality, high-performance photographic technology. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than more than 45 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visit www.sigmaphoto.com.

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Via: Sony Alpha Rumors

Nikon’s Ridiculous 800mm Lens Only Costs $18,000

Nikon has been teasing development of the new absurdly long, fixed AF-S Nikkor 800mm, f/5.6 aperture lens since last year. Now it’s here, and you’ll be happy to know that this lens’ crazy and inflexible magnification potential is coupled with the absolutely ludicrous price of $18,000. But don’t worry, cheapskates, because there’s an actually affordable new lens coming out, too. More »

Sony grows E-mount lens collection with 20mm pancake, 18-200mm power zoom

Sony grows Emount lens collection to 13 with 20mm pancake, 18200mm power zoom

One of the most common criticisms circling Sony’s NEX lineup and mirrorless cameras as a whole is limited lens selection, so we’re always happy to see new high-end optics make their debut. Today, Sony’s doing its part to make its products more appealing by adding two new lenses (for a total of 13): a 20mm f/2.8 pancake and a 18-200mm f/3.5-6.3 OSS powered-zoom optic, which first made its debut with the VG30 camcorder, but will now be available as a standalone purchase. That first model will ship in April for $350, while the zoom lens will be available in March for $1,200. Photography buffs can catch a few more details in the PR just past the break.

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Sony Expands Lens Lineup for α E-Mount Camera System with New Wide-Angle and Telephoto Models

New 20mm f/2.8 “pancake” lens and Video-friendly 18-200mm f/3.5 – f/6.3 “Power Zoom” lens extend creative possibilities

SAN DIEGO, Jan. 22, 2013 – Sony is expanding its popular E-mount camera system with the addition of two new lenses compatible with all α E-Mount cameras and semi-professional camcorders.

New 20mm F2.8 ‘pancake’ wide angle lens (model SEL20F28)

When mounted on any Sony α E-Mount camera, the sharp new SEL20F28 “pancake” lens creates an exceptionally versatile, portable package ideal for a broad range of everyday shooting opportunities ranging from interiors to landscapes, street photography, casual snapshots and more.

The new lens features an ultra-slim design approximately 20mm from lens front to back, and with its wide angle of view (30mm on 35mm equivalent) and bright F2.8 aperture, it produces excellent contrast, resolution and clarity across the frame for both still image and full HD video shooting.

New 18-200mm F3.5-6.3 OSS Powered Telephoto Zoom Lens (model SELP18200)

Originally offered only as a kit lens for the new NEX-VG30 camcorder introduced this past fall, the new SELP18200 powered telephoto zoom lens will now be available for purchase as a stand-alone lens.

Designed for serious videographers, the high-quality lens offers a generous 11x magnification range and whisper-quiet power zoom mechanics, focusing and aperture operation. This allows for smooth cinematic transitions when adjusting zoom level or manual settings during shooting. It features a comfortably positioned zoom lever that works with a switch on the lens barrel, allowing zoom speed to be selected in three different steps – from slow, beautiful shifts in perspective to dramatic crash-zoom effects. Zoom can also be controlled directly from compatible NEX-VG900, NEX-VG30 and NEX-FS700 (requires firmware update) video cameras.

The new lens also has built-in Optical SteadyShot[TM], which cuts the effects of camera shake and minimizes camera blur while shooting handheld at slower shutter speeds. Additionally, Active Mode further enhances stabilization at the wide end of the 11x zoom range ensuring smooth, stable footage even if the shooter is in motion. While the new SELP18200 lens is optimized for video, it’s also a flexible choice for shooting still photography – from expansive landscapes to high impact close-ups of wildlife or athletes – with Sony’s α E-Mount range of interchangeable lens still cameras.

Sony α E-mount lens family expansion

These new models expand the Sony E-mount family to 13 native E-mount lenses plus two converters, covering virtually any shooting situation for photographers and videographers alike. Spanning ultra-wide angle, powerful telezoom, macro and fast, bright primes, the range includes premium optics by Sony and Carl Zeiss, and offers refined performance and easy handling throughout the line.

Pricing and Availability

The new E 20mm F2.8 (SEL20F28) wide-angle prime lens will be available this April for about $350.

The new E PZ18-200mm F3.5-6.3 OSS (SELP18200) motorized telezoom lens will be available this March for about $1200.

The Sony α family of cameras, camcorders, lenses and accessories can be purchased at Sony retail stores, online at www.store.sony.com and at all other authorized retailers throughout the Sony dealer network.

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