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Jul 25
BMW opens i Store in sync with London Olympics, shows tourists their electric destiny
Posted in: Today's Chili 
Technology companies have been lining up to milk the London Olympics spotlight for all it’s worth. BMW isn’t shy about taking its turn, but it’s not looking to cash in — directly, we mean. The automaker is instead using its just-opened i Store to showcase everything electric and hybrid for downtown visitors who aren’t busy watching the cycling. Its centerpieces are unquestionably the i3 and i8, which won’t even go on sale until many months after the summer games’ closing ceremonies; the i3 on the floor is closer to the street model, though, and will tease EV drivers with BMW’s option packs. Should that make your bank account cringe far too soon, the i Pedelec scooter and the i Wallbox charger will be hanging around as well. If you didn’t book a ticket to Heathrow in time, don’t panic: the i line is going on a world tour this year that starts in Rome, swings past the US and Japan, and comes full circle to London in 2013.
Filed under: Transportation
BMW opens i Store in sync with London Olympics, shows tourists their electric destiny originally appeared on Engadget on Thu, 26 Jul 2012 01:39:00 EDT. Please see our terms for use of feeds.
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Jul 06
Reuters cooks up remote camera rigs for 2012 Olympics, mounts them where humans can’t tread
Posted in: Today's Chili 
Sure, the 2012 Olympics may be gearing up for HD, 3D and even Super Hi-Vision broadcasts, but that doesn’t mean still photography has lost its appeal. In fact, Reuters photographers Fabrizio Bensch and Pawel Kopczynski are taking Olympic photography to the next level, perching remote-controlled camera rigs in stadium rafters. The system, which the duo has been developing since 2009, can turn, adjust focus and receive commands wirelessly. Once stills are snapped, they’re sent to an editing system and then off to distribution. The team is spending more than 12 hours a day installing the cams at different Olympic venues before the games kick off on July 27th. In the meantime, you can sprint to the source for photos of the setup.
Reuters cooks up remote camera rigs for 2012 Olympics, mounts them where humans can’t tread originally appeared on Engadget on Fri, 06 Jul 2012 05:58:00 EDT. Please see our terms for use of feeds.
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