The After Math: Nokia puts PureView into the Lumia 1020 and there’s a whole lot of gold

Welcome to The After Math, where we attempt to summarize this week’s tech news through numbers, decimal places and percentages.

The Aftermath Nokia finally joins PureView and Lumia and a million Pebble apps

Welcome to this week’s After Math, with Nokia and T-Mobile both holding New York-based events for their future plans. The US carrier continued to roll out its Magenta-hued LTE service across America, while Nokia finally revealed the long-rumored (and often-leaked) Lumia 1020, which brings its high-megapixel-count sensors to its Lumia line — a true PureView Windows Phone. All this in numerot (that’s Finnish for numbers), right after the break.

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How Good Does Your Phone’s Camera Need To Be?

How Good Does Your Phone's Camera Need To Be?

Yesterday, Nokia announced to some fanfare its new Lumia 1020: a 41-megapixel, Xenon-flashed, highly tweakable camera that, y’know, also makes phone calls. But how good does the camera on your phone really need to be?

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Nokia’s Pro Camera App Is Headed to the Lumia 920, 925, and 928 Too

Nokia's Pro Camera App Is Headed to the Lumia 920, 925, and 928 Too

Along with the launch of Nokia’s new Lumia 1020, the first proper camera-phone hybrid that seems to make sense, came an amazing piece of photographic software in the shape of Pro Camera. The good news: it’s coming to other Lumias, too.

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Nokia’s Stephen Elop Battles Apple and Google With Megapixels

Nokia’s Stephen Elop Battles Apple and Google With Megapixels

These are the days in Helsinki when the sun never seems to set. So maybe it’s not so surprising that Stephen Elop, the CEO of the beleaguered Finnish phone giant Nokia, rejects the conventional wisdom that his company is as …

    

SlashGear 101: Nokia Lumia 1020 Oversampling and the 5MP “Sweet Spot”

The Nokia Lumia 1020 is a smartphone with a 41-megapixel camera introduced by the company with intent on having it carried by AT&T here in 2013. This device works with a unique blend of abilities, tending not only to the massive photos produced when it takes 34MP and 38MP photos, but 5 megapixel photos as well. And why would Nokia suggest taking 5 megapixel photos when they’ve got a 41 megapixel sensor on this camera? It’s the sweet spot!

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As suggested by Nokia’s own in-depth talks on the subject, the “sweet spot” in 5-megapixels exists for both image quality and for sharing purposes. You can print this size photo up to A3 side with ease and they’re well and above high-quality enough for slapping up on Facebook and Google+. The key with Nokia’s release of the 1020 and the 41MP / 5MP tie in lies in one word: Oversampling.

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This is not a brand new concept for the camera industry – it’s not even new to Nokia, if you consider devices like the Nokia 808 PureView – but what’s happening with this device is a rebirth of efforts in the space. We’ll be having a chat on the possibilities of this setup with “lossless” or high-res zooming-in on photos as well, but for now, it’s all about the “amazing detail” Nokia promises in the everyday common 5 megapixel size shot.

The image you’re seeing below is one coming straight from Nokia’s white paper on the subject, suggesting that their technology kicks 5 megapixel photos into gear. With Oversampling – capitalized here so you know it’s Nokia’s unique software attacking the situation, in this article, you’re in for a very obvious different league with clarity.

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Nokia suggests that with the technology appearing in the Nokia Lumia 1020, you’ve got a high resolution sensor bringing in one whole heck of a lot more information for images than what’s offered with a “standard” 5 megapixel sensor. That makes sense on a very basic level – you’ve got a more megapixels, so you have a better photo, right? It’s not quite that simple, actually, and it’s not just dependent on the number of megapixels either.

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The big difference between a standard 5 megapixel shot and one produced by this new system from Nokia is in the amount of image data spread out across the photo. A standard system – here referring to technology appearing in basically every device in the market through history, especially in smartphones – takes, for example, “5 megapixel” photos but does not work with 5 million pixels of independent data.

Five megapixel photos can look like the image above on the left or the image above on the right, it all depends on how much data is given to each pixel. (Figure 3, that is)

Am I having deja-vu?

This system is extremely similar to what’s been described and implemented by HTC this year with the HTC One. In their case it’s called “UltraPixel” technology, and it’s created a device that’s been held in high regard for its photo capturing abilities, even with what the company calls it’s 4 UltraPixel (or 4 megapixel) camera on its back. Have a peek at our SlashGear 101: HTC UltraPixel Camera Technology post for more information on that alternate vision.

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You’ll also be able to find more information on the brand-name PureView from our SlashGear 101: Nokia PureView considering the Nokia 808 PureView as well. Keep it all straight and you’ll do a lot better than the vast majority of lay people in the public – good luck!


SlashGear 101: Nokia Lumia 1020 Oversampling and the 5MP “Sweet Spot” is written by Chris Burns & originally posted on SlashGear.
© 2005 – 2013, SlashGear. All right reserved.

The Engadget Interview: Nokia head of sales operations Matt Rothschild

The Engadget Interview Nokia head of sales operations Matt Rothschild

More interviews? Don’t mind if we do. Nokia’s got plenty to talk about on the Lumia 1020 front, and it also has plenty of people to do the talking. After a sadly brief interview with CEO Stephen Elop, we thankfully got to spend a bit more time with the Matt Rothschild, the company’s head of sales operation for North America. Like Elop before him, Rothschild seemed visibly excited to show off the company’s latest flagship device, locking it into the camera grip in front of him, which was itself screwed into a magnetic Gorilla Pod. “The next time you’re at one of these,” he said with a smile, “you’ll be shooting it on a Lumia.”

As his Australian accent betrays, Rothschild’s done his fair share of traveling, a fact that’s certainly given him a bit of a global perspective on what truly is a global company. We kicked things off by asking the executive how the North American market stacks up to the rest of the globe. Rothschild seems positive on that front, suggesting that, in spite of having stumbled a bit over the past few years (our words, not his, incidentally), Nokia is in a good position to offer an alternative to a smartphone field so dominated by the likes of Samsung and Apple.

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Nokia, Please Keep Going

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So, finally, Nokia has stopped teasing its flagship Lumia 1020 and let us event goers get some long awaited hands-on time with the thing. It’s definitely not your run-of-the-mill Windows Phone, but is that camera-centric kookiness enough to make the Lumia 1020 worth that $299 price tag? The jury’s still out on that one, but so far the 1020 definitely seems like a Windows Phone worth your consideration.

First impressions aren’t actually everything, but the 1020 is quite a looker… even if Nokia seems to be having trouble making up its mind in terms of industrial design. The Verizon-exclusive Lumia 928 features hard corners and a gently-sloping back, while the 925 (arguably the nicer looking of the two) is the first to introduce metal trim. The 1020 on the other hand sticks very close to the original design language of the Lumia 800 and 900, and that’s frankly a very welcome choice. I’d go as far to say that Lumia’s original looks are nearly iconic, but your mileage is going to vary there.

As a counterpoint, our (much less geeky) intern Eliza vehemently disagrees with me — according to her, it’s much too angular and looks like a business card. To each their own, I guess. Admittedly, the camera pod does get in the way when you pick up the 1020 thanks to its prominent protuberance on the device’s back, but it doesn’t seem like a deal breaker.

Considering just how large the 1020′s camera pod is, I expected the 1020 to be much heavier. In fact, the device was almost startlingly light — Nokia’s fondness for polycarbonate remains untempered, though I suspect the matte finish they’ve used this time around will make the 1020 a little more prone to scuffs and dings.

As is always the case when playing with these sorts of things in the field, it’s hard to really get a feel for performance, but swiping through menus and firing up applications was just as smooth as any other top-tier Windows Phone. The only bit of slowdown I noted was while fiddling with some of the camera settings, but that may just be a pre-production software issue acting up. Nokia representatives confirmed that the Lumia 1020 runs a 1.5GHz dual-core Qualcomm chipset (though the people I spoke to wouldn’t specify which one), along with 2GB of RAM and 32GB of internal storage. That’s quite a strong spec sheet for a Windows Phone, though the fact that Windows Phone 8 is generally a very lag-free OS to begin with certainly factors into the equation.

And then of course, there’s the camera. Nokia wouldn’t spend almost an entire hour talking about a camera if it wasn’t worth its salt, but the 1020′s 41-megapixel sensor really seems to deliver… the keyword there being “seems”. As you’d expect, the 1020 is a very snappy shooter, and the images it captured appeared incredibly crisp and bright on screen (perhaps to the point of mild over-saturation, but that’s really nothing new for an AMOLED display). Since none of hardware here was final though, Nokia wouldn’t allow to us transfer our photos off the 1020 for further fiddling so it’s hard to say just how good the images look on different displays or on paper.

Despite the Pro Camera app’s name, it was awfully easy to pick up after a few moments of playing. Tapping the icon brings up a series of concentric semi-circles, and sliding up and down each of lets users adjust exposure, shutter speed, iso, and focus. It’s an awfully intuitive scheme that Nokia has cooked up, especially since you’re able to immediately see on-screen what sort of effect those changes will have on the image you take. Nokia has also included a tutorial mode to give first-time users a better idea of what settings can be tweaked and how the sliding control scheme works, a welcome touch for non-photographers looking to spice up their shots.

Is the Lumia 1020 going to be for everyone? Obviously not. Can it succeed in a very competitive marketplace? It’s far too early to answer that question, but based on my time playing with it, there’s nothing there that would necessarily disqualify it from success.

Earlier today, our own John Biggs took Nokia to task for using its resources to create a device that focused on “theatrics”. I honestly couldn’t disagree more — I’m honestly no great camera connoisseur, Nokia didn’t just slap a big honking camera on a crappy phone. The hardware seems well-crafted, the Windows Phone experience is incredibly smooth, and that longstanding app gap is finally starting to close (albeit slowly). I can’t pass judgment until I actually play with the final device, but so far it seems like that camera is just icing on a cake that’s already pretty damned delicious.














Nokia Lumia 1020 Hands On: This Actually Might Be Amazing

Nokia Lumia 1020 Hands On: This Actually Might Be Amazing

The first question you’ll have about Nokia’s new Lumia 1020 is how the photos look. And yes, they’re so very sharp. But what may have been overlooked is that the rest of the phone, which is still, you know, a phone, is (almost surprisingly) on point too.

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Nokia Lumia 1020 hands-on (update: video and camera grip impressions)

Nokia Lumia 1020 handson update video and camera grip impressions

And here she is, in all of her glory. We’ve been hearing plenty about the Lumia 1020 in the lead up to this event, and now, after a proper on-stage unveiling, we’ve finally got our hands on one. Granted, it’s not the eye-popping yellow version Elop showed off on-stage (we got to play with the white and black versions), but it’ll do nicely. As expected, the hardware’s a beauty on this thing. There’s that slick unibody design we’ve come to expect from recent Lumia devices, and in spite of amped up optics, the company hasn’t really done too much to sacrifice weight and profile. On the front is an eye-catching 4.5-inch AMOLED PureMotion HD+ display 1,280 x 768 pixel display, which nicely compliments Windows 8’s bright UI. Nokia’s also promised that the Gorilla Glass 3 display works well with gloves and is still readable in sunlight, but we’ll have to get back to you on both of those.

Remember that thing we said about the slim profile? We’ll there’s one important, but understandable caveat to that. The lens juts out a bit on the back of the thing, so if you try to lay it on that side, it won’t sit flatly — but as Elop said, the back is the new front, so maybe rest it on that shiny display, we guess… About a third of the back side is monopolized by that big lens. Along the top, you’ll see a large flash along with three buttons — one for volume (for that amped up speaker Nokia’s built in), one for power and one, naturally, for the camera. That, after all, is kind of the point here.

Check out all the news from today’s Nokia event at our hub!

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Nokia Lumia 1020 bringing PureView beyond AT&T [UPDATE]

Thought the machine will be coming to the USA with AT&T first, but suggestions from the company itself have aimed the machine out with a wider field of vision, as it were. As the original Nokia Lumia 920 was all but exclusive when it was released in the USA (until advanced versions like the 928 and now the 925 as well, were introduced, it would seem that the word “exclusive” has some hidden meaning to it.

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During the “Zoom, Reinvented” event in New York City this week, Nokia’s own Stephen Elop revealed that the Nokia Lumia 1020 would be coming to AT&T “first” in the United States. This could very well simply mean that it’ll be appearing out in the wild off-contract internationally soon after the AT&T release, or it could mean that Verizon and T-Mobile want a taste of this machine as well.

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Of course such a release would have to take place quite a few months down the road as both carriers very recently got their own extremely similar device to work with. With AT&T, the device will be ringing in at a rather hefty $299.99 on-contract. While international pricing has not yet been revealed, global releases will include China, Europe, and Latin America inside this quarter.

UPDATE: inside the THIRD quarter, so says Nokia, for China and Western Europe specifically. Also there will, indeed, be variants to watch for beyond the three colors.

“It will arrive in China and Western Europe in the third quarter of 2013. Nokia plans to ship an exclusive variant of the device with Telefonica in selected European and Latin American markets.” – Ian Delaney for Nokia

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There’s a choice between yellow, black, and white iterations of this device too, and the machine comes with at least one dedicated accessory: the camera grip. This grip will be available for $79.99 and will be available for purchase aside the phone itself. Have a peek at our full detail article for the Nokia Lumia 1020 and let us know what you think – have at it!


Nokia Lumia 1020 bringing PureView beyond AT&T [UPDATE] is written by Chris Burns & originally posted on SlashGear.
© 2005 – 2013, SlashGear. All right reserved.