Switched On: Form in the USA

Each week Ross Rubin contributes Switched On, a column about consumer technology.

DNP Switched On Form in the USA

The Mac Pro might have been worthy of the “One More Thing” kinds of reveals that Steve Jobs used to do at Apple events. Despite being foreshadowed by Tim Cook as a product the company was going to make in the US, it was virtually carted in from left field at an event that focused broadly on new operating systems before a crowd of developers that could appreciate its power. That said, it will likely require OS X Mavericks, a thematically fitting release for a product that represents a new wave in Apple’s design.

Some have said that iOS 7 may be the company’s New Coke. The Mac Pro, though, is the new can. Its cylindrical form represents a new design for Apple, albeit one that jibes with the company’s affinity for simple, rounded, iconic shapes. Like the new AirPort Extreme, it has a significant vertical profile, but is a fraction of the size of its predecessor designed to accommodate multiple optical drives and hard drives.

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Steve Wozniak talks in-car tech, Google Glass, and the new Mac Pro

During Ford’s Trend Conference at the company’s headquarters in Dearborn, Michigan, Apple co-founder Steve Wozniak sat in during a panel about driving distractions in vehicles and what solutions we could see in the future to limit these distractions in the car. Are touchscreens in the dashboard really the way to go? Do wearables like Google

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Apple Reportedly Winding Down Current-Gen Mac Pro Shipments

Earlier at WWDC, Apple took the wraps off their new Mac Pro model which featured a rather unique cylindrical shape. At that time Apple did not mention how much the computer would cost, but did state that they have plans […]

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Mac Pro 2013 Early Benchmark Results Spotted

Early Mac Pro 2013 benchmarks spotted.

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What Makes Apple Different?

I have a question for all of you that, for the life of me, I just can’t answer on my own: what makes Apple different? Yes, I know it’s a question that’s been posed before, and some have said in the past that it was Steve Jobs or the company’s massive cash coffers. Others have

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The Mac Pro Recaptures the Spirit of Classic Workstations of Yore

The Mac Pro Recaptures the Spirit of Classic Workstations of Yore

Early computers were bland beige boxes—meant to blend in with whatever workspace they were placed on. But during the golden age of the super-powerful workstation, designers got wild with form factors and materials that oozed with confidence and no small amount of sass. In some ways, the new Mac Pro returns to that era—and here’s a speculative rendering to prove it.

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Mac Pro 2013 benchmarks leak

Apple’s new Mac Pro 2013 may not be on sale yet, but that hasn’t stopped the compact new workstation from cropping up in benchmarks and, in the process, giving us a hint of its Xeon E5-powered performance. A listing supposedly for the new Mac Pro – which Apple gave us a sneak peak of at

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Mac Pro rack servers make lego-like array with MacStadium

The folks at MacStadium have officially made public their intent to bring the 2013 edition of the Mac Pro into the server fold. This means you’ll see arrays like what they’ve presented in the hero image of this article complete with the side-standing airflow they’re implying might be best. The first setup suggested by the

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Apple’s Mac Pro 2013 and the Form vs. Function War

We’re about to see another of Apple’s big experiments, and this time it’s pro-users who are under the microscope. The test machine: the Mac Pro 2013. The question: just how important is upgrade-potential for so-called professional users, can fast external devices coax approval out of that audience, and will the offbeat design of the new

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New Mac Pro Design Inspires Some Amazing Japanese Imaginations

The Mac Pro design has sparked creative imagination in many Japanese artists who have posted on Twitter their own creations that are based on this machine’s cylindrical tube like design

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