Hasta La Gadget!

In the world of advertising, coming up with something that is extremely compelling could prove to be more and more challenging as the days go by, since every single day that passes will see a brand new idea crop up – meaning there is one less idea less to fish from, assuming that the number of ideas are finite in the first place. Having said that, Wired’s January 2014 issue might be something you would want to pick up at the newsstand, thanks to their partnership with Motorola.

In this edition of their magazine, you will find three LEDs, some plexiglass, a quartet of batteries as well as a bunch of buttons that will form an interactive Moto X ad which is located right smack in the middle of the magazine. The design itself allows readers to “customize” a Moto X’s back, thanks to the bright LEDs which are capable of showing the handset off in 11 colors. For instance, tapping blue would see it light up in blue, red for red, the list goes on. It will require a few seconds of inactivity for the ad to shut itself off automatically in order to maximize the battery life of the four lithium batteries. Around 150,000 copies of Wired will be circulated in New York and Chicago, featuring this interactive advertisement. It sounds like a great collector’s item to me!

Wired January 2014 Issue Sports Interactive Moto X Ad original content from Ubergizmo.

Motorola has released Android 4.4.2 KitKat for the Moto G, surprising users with an early upgrade for the mid-range smartphone. The company had previously promised to begin its KitKat update … Continue reading

There is nothing quite like exploring the different kinds of patents that companies have filed to see what kind of direction that they could possibly head in the future. Take Motorola for instance – it seems that they have a newly published patent application that point to a conceptual smartwatch device that has a display as well as a shell on the opposite end to flex in tandem with one another. The chassis itself would be pretty much similar to that of a metal watch band, consisting of links, and there will be grips located on each link that will be able to bend the display. On paper, it does sound like a pretty simple idea, something that might even see some of us go, “Man, why didn’t I think about that before?”

The thing is, this particular idea remains pretty much a patent that has been approved, and chances are we are very far from seeing an actual product roll out anytime soon. After all, Motorola would need to explore the world of flexible circuits before the world of bendable wearables are able to hit the mass consumer market. Bendable displays still have some ways to go before they end up as a common piece of technology found in consumer electronics.

Motorola Smartwatch With Flexible Display A Future Possibility original content from Ubergizmo.

Users waiting for the wood back for the Moto X will be glad to see that it’s finally arrived. Appearing ready for attachment to the customizing Moto Maker engine to the Moto X, this Bamboo back is the first “Natural” back in the category. Users will also find that it’s not quite as inexpensive as […]

Ah, soak tests, don’t you just love being invited to some of those? Motorola has started to test upcoming software updates by carrying out a soak test. The installation process of the software is limited to just a tiny number of units, and even then, it is by invitation only. This is not due to a discriminatory process, but rather, Motorola most probably wants to limit the number of handsets which might actually end up bricked if things go awry. After all, if there happens to be issues with this particular update for DROID handsets, only a small number would “suffer”, so to speak. If you would like to have your smartphone take part in the test, you would have to be a member of the Motorola Feedback Network, and will have to make sure that everything concerning the test would remain confidential.

The models from Motorola that will undergo this soak test would be the Motorola DROID Ultra, Motorola DROID MAXX and the Motorola DROID Mini. We are not sure just yet as to when the test will be over, but Motorola could “soak” the trio with Android 4.4 KitKat, although there is also every chance that it could be something else entirely.

Motorola DROIDs Undergo Soak Test original content from Ubergizmo.