Emblaze Mobile’s ex-CEO: First Else was eventually ready but the market had changed

Emblaze Mobile's exCEO

We were rather heartbroken when Emblaze Mobile announced the premature death of its First Else project back in June 2010, with the culprit being “critical delays in deliveries;” so when we caught up with ex-CEO Amir Kupervas — who’s now running a startup called UIU — at MWC, we had to see if he had anything to add to the sad story. “It was ambitious for a small Israeli company to come into consumer electronics, build a brand and try to push it,” Kupervas emphasized. “When we started this project it wasn’t about ecosystem and apps and things like that. Eventually the iPhone came with its app store, and then Android came with its app store, and we were left behind.”

Filed under: ,

Comments

UIU Android launcher targets non-techie users with easy cloud management (video)

UIU

Emblaze Mobile’s First Else may be no more, but its legacy lives on. During MWC we caught up with the company’s ex-CEO, Amir Kupervas, who started a company called UIU in June 2011 — only a month after his departure and almost a year after the tantalizing First Else got canned. Over at UIU, Kupervas and UX strategist Itay Levin (who also took part in the First Else project) have a more humble ambition: to offer an Android launcher and an accompanying cloud management platform that are simple enough for non-techie users. “In the US, smartphones generate twice as much the amount of calls to the customer centers than the featurephones,” said Kupervas. “There’s a lot of hustle and a lot of confusion on how to work these guys. People are struggling with them, even existing users.”

Filed under: ,

Comments

DigitalOptics’ fast MEMS camera enables Lytro-like post-capture refocus (video)

DigitalOptics' fast MEMS lens actuator enables Lytrolike postcapture refocus video

Tech shows like CES and MWC are great for taking a peek at what’s coming up in the world of consumer electronics, even down to the component level. At the latter show this year, we came across DigitalOptics whose name may not sound familiar, but you may already be using its HDR, red eye removal, face tracking, face beautification and other related technologies on many phones (like Oppo’s) and cameras (sorry, not allowed to name them here). Now, this year the company will also be offering its MEMS (microelectromechanical system) lens actuator which, compared to its traditional voice coil counterpart, is apparently more reliable, longer lasting, more efficient and faster with a 10ms settling time instead of the usual 20 to 25ms.

Filed under:

Comments

Sony Mobile’s Xperia ZL Wall At MWC 2013

Sony Mobile might not have introduced anything really groundbreaking or revolutionary at the recently concluded Mobile World Congress in Barcelona, Spain, that ended last month, but this does not mean that they did not have a booth worth drooling over at Catalonia. Those who were there at MWC in the flesh would definitely have taken notice of Sony Mobile’s stand there, where it featured a video mosaic wall that comprises of a 14 x 14 grid of Xperia ZL smartphones.

Of course, a simple mathematical calculation after that would result in a whopping total of 196 Xperia ZL smartphones, now how about that? We do wonder what kind of power those handsets run on, and I can just imagine all those wires snaking to perhaps a central power outlet that looks alien, as it does not make much sense to have 196 power outlets lying in a grid somewhere. This unique video wall that is made up of Xperia ZL handsets was the idea of a company known as Visionmill, who claimed that this is an unofficial world record. Well, we would definitely not want to claim otherwise, of course.

By Ubergizmo. Related articles: Game Golf Uses Sensors To Help Improve Your Performance, China Thinks They’re Too Dependent On Google’s Android Operating System,

The Engadget Interview: Sony product marketing manager Stephen Sneeden at MWC 2013

The Engadget Interview Sony product marketing manager Stephen Sneeden at MWC 2013

After wowing us at CES with the Xperia Z, Sony enticed us at Mobile World Congress with the Xperia Tablet Z. Both devices combine top-notch specs with beautiful industrial design — pure rectangular forms with a mirror-like finish packaged in thin, light and water-resistant shells. We sat down with product marketing manager Stephen Sneeden in Barcelona to talk about these iconic products. We discussed the “omni-balance” design and the common user experience shared by both devices, which was spearheaded when Kuni Suzuki became Sony Mobile’s president and CEO. He explained that some of these design elements will likely be incorporated into future (non-mobile) products and that the both the Xperia Z and Tablet Z are premium, aspirational devices which will become reference points for more affordable models. We then chatted about the Tablet Z’s specs, in particular its impressive thickness (6.9mm / 0.27 inches) and best-in-class weight (495g / 0.99lbs). Mr. Sneeden mentioned the TV SideView app, an electronic programming guide with voice activation that’s available from the Play Store and takes advantage of the Tablet Z’s built-in IR blaster — he also pointed out that Sony’s Music Unlimited and Walkman Player apps will be fully integrated by summer. We touched upon a few other topics, including the Xperia Play and PlayStation Certified program for phones. Check out the full video interview after the break.

Filed under: , , ,

Comments

How Your Smartphone Will Get Lytro-Like Superpowers

As neat as they are, the Lytro camera’s re-focusing tricks aren’t going to convince most of us to replace our highly pocketable cameraphones. So a California company called DigitalOptics has found a way to give us the best of both worlds with a new ultra-thin sensor that promises Lytro-like tricks. More »

The Engadget Interview: VP of design Scott Croyle talks HTC One at MWC 2013

The Engadget Interview VP of design Scott Croyle talks HTC One at MWC 2013

It’s no secret that we’re big fans of the HTC One here at Engadget — we’ve already written at length about the handset’s hardware design, software features and imaging chops. At MWC, we were lucky to spend some time with Scott Croyle, VP of design, to discuss the company’s latest superphone. We talked about the handset’s delightful zero-gap aluminum and plastic unibody and how HTC wanted to “break down that last barrier” of integrating antennae in a metal casing without making compromises. He explained that the One’s design was inspired by high-end watches, and it turns out that the zero-gap machining process was developed in-house specifically for this device. Some of the antennae (such as WiFi and GPS) are actually machined as part of the unibody and coexist on the same aluminum panel.

We then chatted about the gorgeous 4.7-inch 1080p display which was supplied by the same manufacturer which provided the screen for the Droid DNA and One X, and the daring Ultrapixel camera, which packs four million large (2µm) pixels and OIS. Mr. Croyle mentioned that while the business side is incredibly important, the decision to use Ultrapixels was focused on the needs of consumers. We asked if limiting the number of pixels was in any way driven by the software — the desire to implement Zoe and perhaps curtail the massive amounts of data gathered and processed by the feature. It turns out that the development of the sensor and optics started a long time before the software. As for Zoe, “nobody’s redefined what a photograph could mean” and HTC was eager to try something new. Our full video interview is yours to watch after the break.

Filed under: , ,

Comments

The Engadget Interview: ARM president Simon Segars at MWC 2013

The Engadget Interview ARM president Simon Segars at MWC 2013

We met up with ARM president Simon Segars at Mobile World Congress to talk about the company’s recent milestones — 8-core big.LITTLE processors, the powerful yet efficient Cortex-A50 architecture (which we discussed with James Bruce last year), MediaTek’s Cortex-A7 quad-core SoC (the first of its kind) and Samsung’s octa-core Exynos 5 chip — to name a few. Hit the break to watch our video and read the interview transcript.

Filed under: , ,

Comments

LG Optimus G Pro Benchmarks

LG Optimus G Pro Benchmarks

I’m spending a decent amount of time using the LG Optimus G Pro before finalizing the Ubergizmo review, but I thought that I would drop a quick note about the LG Optimus G Pro benchmark numbers as some of you may be impatient to know how it performs in the real world. Overall, the results are much better than the original model that we had reviewed. The performance is now much more stable (less variations in-between runs) and we feel like LG did a lot of tuning on its software, that’s a really good thing. The original Optimus G had huge variations, and we ended up averaging the results, which explains that it scored lower than the average Snapdragon S4 Pro handsets out there. Overall, we’re still pretty close from S4 Pro levels of performance, but there are differences worth noting. (more…)

By Ubergizmo. Related articles: Sleep Art App Turns Your Sleep Patterns Into Works Of Art, Huawei Prism II For T-Mobile Spotted,

LG Optimus G Pro Unboxing [HD Video]

We gave the LG Optimus G Pro a Best of MWC award, but for a number of you who are waiting for a possible availability in your local market, we wanted to show what’s inside the box, namely: the phone itself, some documentation, a nice pair of earbuds, two 3140 mAh batteries, a USB cable and a battery charger/dock. Note that this is a Korean handset (with a typical DMB antenna), so the content may change depending on your retail location or on your local carrier. However, this gives an indication of what LG wants to ship in the box. (more…)

By Ubergizmo. Related articles: Ubergizmo’s Best of MWC 2013, ASUS Padfone Hands-On Review,