Nvidia took to the fields to help publicize its new Tegra K1 chip, its first with a staggering 192 CUDA cores. The result is this deliciously geeky crop circle, cut into a field two hours south of San Francisco. [Nvidia]
NVIDIA has been hard at work at trying to usher in a new age of gaming experience. Answering the graphics chip maker’s call, Philips has just unveiled a new 27-inch … Continue reading
Bringing on a 192-core processor in the NVIDIA Tegra K1 wasn’t a big enough release for NVIDIA at CES 2014. Instead they had to go beyond a single Quad-core A15 … Continue reading
This week NVIDIA has announced the world’s first 192-core superchip – or processor, if you prefer that term better. This is a chip that NVIDIA suggests does not come along … Continue reading
Speaking on the advancements in NVIDIA G-Sync this week at CES 2014, the team once again appeared to be repeating everything they’d suggested earlier this year in Montreal – but … Continue reading
Nvidia’s kicking off this year’s CES madness with the Tegra K1, the first Nvidia chip with freaking 192 CUDA cores. Does that sound like a desktop thing, not mobile? It sort of is. According to Nvidia this bridges the gap between Kepler-based desktop cards and the mobile-based Tegra chips. Not just Tegra 5 but like Tegra 5000. Yeah. It’s a mobile chip with a desktop heart.
This week NVIDIA started CES 2014 off with chat on visual computing, summoning “Next-Gen PC Gaming” as their first point of action. Speaking up on how they’re continuing to make … Continue reading
An intricate crop circle recently cut into a field two hours south of San Francisco baffled onlookers and spawned crackpot theories that aliens were responsible, but sources tell me it was created by Nvidia to publicize a big CES announcement. [Update: Nvidia confirms.] The design looks like Nvidia’s Tegra 4 chip, and though we can’t confirm this, it may be designed to drum up interest in the Tegra 5 chip Nvidia is expected to launch at CES.
Nvidia has a major CES press conference planned for tonight at 8pm PST in Las Vegas where it may fess up to creating the crop circle and is likely announce details of its new products.
[Update 6:30pm PST: Nvidia has confirmed it created the crop circle by adding this teaser image to its website.]
The Tegra is a “system on a chip” for mobile devices that combines a CPU, GPU, and memory controller. The new Tegra 5 Nvidia is expected to show off at CES is codenamed “Logan”, and will likely be faster and more energy-efficient than the Tegra 4 “Wayne” predecessor Nvidia showed at CES last year. Alternatively, the crop circle could related to the new Maxwell GPU Nvidia may unveil.
The crop circle appeared in the farming town of Chualar, California on the morning of Monday, December 30th. It was pressed into a field owned by a farmer named Scott Anthony who was out of town. On Tuesday, he ordered a crew to plough the crop circle, erasing it to the dismay of small crowds who had flocked to see it. You can see more footage of the crop circle and watch local news anchors’ hilariously misguided attempts to decode what it is in the embed below.
As tech companies battle it out for press at overcrowded conferences like CES and SXSW, publicity stunts are getting more and more ridiculous. Last year’s CES saw the typical, demeaning booth babes and free swag, but also paintball shooting galleries while SXSW parties featured celebrity performances from Justin Timberlake and Prince.
You could call these stunts signs of an indulgent tech bubble, but as gadgets and apps gain more and more mainstream appeal, there’s big money to be made in owning a moment with some theatrics. If Nvidia can sell more chips, it could easily make up for whatever the crop circle cost.
Google and Audi will together be making some announcements at CES 2014 regarding their future collaborative efforts. Chief among them: an Android-based dashboard system. In essence, Audi owners will be … Continue reading
Yesterday, I noticed that NVIDIA had updated their Tegra Note 7 stylus-enabled tablet, but I wanted to get some hands-on time with my own unit before posting about it here. In a nutshell, this update gets always-on HDR (AOHDR) which increases the image quality without requiring multiple shots. Video-stabilization has been added and various tweaks and default settings that should translate in higher image quality. (more…)
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