Today, Pentax Ricoh Imaging announced that they will change their company name to “Ricoh Imaging Company, Ltd.” on August 1.
Even after the name change, they will still keep both of the names of their product brand “Pentax” and “Ricoh” as before.
Pentax Ricoh Imaging was established as a wholly owned subsidiary of Ricoh Company, Ltd. on October 1, 2011.
An entry-level version of the digital single-lens reflex camera – the “PENTAX K-50″ – will be released by Pentax Ricoh Imaging on July 5.
This is an affordable, accessible model with an estimated retail price for the body of only ¥75,000.
The body is water-resistent, dust-resistant, and is equipped with cold-resistance performance to -10℃, making it suitable for outdoor photography in rainy days.
The imaging element is 16,280,000 pixels, APS-C size CMOS sensor, with sensitivity to ISO 51200.
In addition, besides the AA battery which is attached to the main body, a special lithium-ion battery can also be used for the camera (sold separately with a battery charger).
The camera can be ordered in any one of a choice of 20 colors for the body part and 6 colors for the grip, (up to 117 different color combinations) through “the color order service” which was also announced today and will start today. The customized cameras will be available on July 5.
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