Hasta La Gadget!

Remember this ad? The ad where Microsoft attempted to position the iPad as a chopstick-playing toy and the Surface as a PowerPoint-editing machine?

Yeah, that’s why we can’t have nice things.

Microsoft just released Office for the iPhone. It lets users edit any Word, Excel or PowerPoint document. As the oh-so-catchy name states, Office Mobile for Office 365 subscribers is Office Mobile for Office 365 subscribers only, meaning the app is essentially $100 a year. It’s not “Office for iOS.” It’s just a way to open and partially edit Office files for those saps paying for Microsoft’s pricey cloud platform.

Judging from the screenshots, it looks like a quality application. It supports rich-media content like charts, animations, SmartArt graphics and shapes. And since it works through Microsoft’s cloud service, all changes saved on the phone are also made to the original.

But forget about a native iPad app. Microsoft can’t kill the only legitimate selling point of its struggling Surface tablet.

Microsoft might have moved enough Surface tablets to avoid calling it a flop, but the tablet was far from a blockbuster hit. Ever since it launched the Surface, Microsoft has supported it with constant ad campaigns touting the tablet’s productivity chops. The latest TV spot pits the Surface RT against the iPad, deeming its offering as the superior choice for those who need to get work done. However, in Microsoft’s world, “work” equals editing a PowerPoint deck. This is something you can do quite handily on the iPad using Keynote and, in fact, I suspect Keynote users are well aware of the benefits of their superior platform.

Middle-manager infighting must be rampant at Microsoft. On one hand, the company has to properly support its Windows 8 ecosystem, which means it has to position its tablet offering as the only MS Office solution. But then, likewise, a true mobile version of MS Office would have a better shot at fighting Google Docs. In this case the Office team lost, relegating Office to just the iPhone — and in a truncated version at that. Windows 8 wins, the Surface stays slightly more interesting, and everybody in Redmond wins.

Only the consumer loses.

Microsoft has confirmed that Windows RT tablets will get a full copy of Outlook 2013 RT as of the Windows 8.1 update, helping open a few more enterprise doors for slates like Surface. The app, not currently available for “Windows-on-ARM”, has been a frequently requested one, Microsoft conceded, and the company hopes will help shift

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There’s no question that the Surface RT comes into its own with a keyboard cover; we can’t imagine using the tablet unadorned. Microsoft can’t, either, as it’s launching a promo that gives the covers away. Americans and Canadians who buy the Windows RT slate between now and the end of June can get either the Touch Cover or the Type Cover for free, no matter which color they fancy. Surface Pro customers are out of luck, but it’s hard to dispute the value for prospective Surface RT owners — the deal amounts to at least a $100 discount on the touch PC’s real-world price.

Update: To be clear, this promo has been running in other countries; it’s just now debuting in North America, however.

Filed under: Tablets, Microsoft

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Via: CNET

Source: Microsoft Store

Microsoft’s Surface Pro, the tablet/laptop amalgam device designed to perfectly showcase Windows 8, is getting a 256 SSD internal storage option, the biggest yet for the device. Previously, Microsoft has shipped the Surface Pro with either a 64GB or 128GB internal drive, but when it arrives in Japan June 7, it’ll come in 128GB and for the first time, 256GB flavors (via Engadget).

The 128GB model will retail for just about $1,175 U.S. in Japan, or just under $200 more than the 128GB version’s current retail price. The beefier version should help address some of the criticism levied at the Surface Pro for actually reserving a big chunk of on-board storage for OS components, which was particularly harmful in the 64GB capacity.

A 256GB option not only makes the Surface Pro more generally useful, it also gives Microsoft another way to compete with devices that consumers might look to instead, like the iPad, which introduced a high-capacity 128GB version shortly after the Surface Pro’s launch, and the MacBook Air, which offers up to 512GB of storage through customization options.

The Surface Pro spec bump will likely make its way to the U.S. and other markets eventually, as it seems like something that Microsoft could use to boost interest in its Windows 8 flagship slate. But there are also rumors of an entirely new Surface to ship in June, with a possible introduction at Build. I’d say it’s more likely we’ll see this spec bump touted at that conference, as the first-gen Surface is barely out of the oven as it is.

The Surface Pro reportedly hasn’t been selling at that well, with figures from March showing it hadn’t even broken 500,000 devices shipped at that point, based on sources close to Microsoft’s supply chain. That’s obviously not good by really any relative measure, so it wasn’t entirely clear that Microsoft would do much with the line in the future. This new storage option is proof that for now at least, Microsoft is still investing resources in the Surface Pro, even if it isn’t on the verge of releasing all-new hardware under the brand.

Being behind in a market sucks, and it’s understandable to want to lash out at the top dog, as Microsoft has shown it’s willing to do with Google in search and email, and now with Apple in tablet computers. A brand new Windows 8 ad pits the iPad against Microsoft’s Windows 8 tablet, in an attempt to show how much more versatile the Asus VivoTab is vs. the iOS device.

Microsoft uses Siri’s voice (which isn’t difficult, given that it’s a fairly generic computer-generated female tone) to highlight what the Windows 8 tablet can do that the iPad can’t, including things like live tiles (it took me a couple views to figure out what “I don’t update like that” even meant), Windows Snap multitasking, and… PowerPoint. Then finally we get a price comparison, showing the much cheaper price tag for the Asus.

The problem is that not only is the Siri construct weak and her actual lines poorly written, but the abilities Microsoft chooses to highlight show exactly why it doesn’t “get” the tablet market. People aren’t looking for multitasking PowerPoint slide deck-creating machines; they have computers for that.

The closing bit here is maybe the worst part; showing that Apple’s iPad can easily provide a remarkably realistic experience for playing Chopsticks on the screen is not the way to trash your competition, especially if you noticeably can’t offer up an equivalent experience on your own hardware. Apple uses that in its own ads for a reason, and that’s to highlight the magical, delightful experiences users can have on its device. Countering that with a bunch of sober (though admittedly useful) features isn’t the way to turn the tide back in your favor.

An earlier version of this post mistakenly identified the Asus VivoTab in this ad as a Surface.