Locca Wants To Stop You Losing Stuff – Or Your Kids – With Its SIM-Packing GPS Trackers

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You wait ages for a lost-item tracker hardware startup, and then loads and loads pile on at once. There have been a spate of such startups cropping up on crowdfunding sites in recent times — notably Tile, which raised $2.6 million via Selfstarter back in July, although it won’t be shipping product until next year. Others hoping to attack the space with similar Bluetooth-powered tags include the likes of Button TrackRLapa and Protag (with its next-gen Elite offering), to name just a few. And now Locca has just kicked off a crowdfunding campaign on Indiegogo for a pair of item trackers, the Locca Phone and Locca Mini (pictured above left), that incorporate a range of tracking tech to offer longer distance real-time item tracking.

The latest low-powered flavour of Bluetooth, colloquially known as Bluetooth Low Energy or BLE, is undoubtedly encouraging more startups to try their hand at item tracking. But Bluetooth has its drawbacks for an item-tracking use case — notably it has a pretty limited range of around 30 meters.

Tile is hoping to get around that by leveraging a community of uses to create a distributed network effect, so that the proximity of your lost Tile to another passing Tile user can be used to cast its item-finding net wider. But that’s only really going to happen if its product takes off in a big way. In the meantime, all these Bluetooth trackers can only really offer a limited use-case scenario of finding stuff you’ve lost in your own house, say, or sounding an alarm when you stray a few meters away from your bag.

That’s why Locca reckons there’s room for another player in this space — one that can track items over much greater distances. Unlike its Bluetooth tag-touting rivals, it’s sticking a SIM card inside its trackers so it can draw on a range of location pinpointing technologies, including GPS, to boost tracking range and enable live tracking of lost items even across international borders (its service will initially cover the U.S., Canada and Europe and expand to more countries in 2014).

“Locca locators have integrated five of the best locating technologies: AGPS, GSM cell-triangulation, Wi-Fi, Bluetooth low-energy and FSK. Therefore the positioning is very accurate and fast, and tracking is possible worldwide, e.g. your lost luggage with a Locca is in Madrid, and you can see where it is from London,” the startup tells TechCrunch.

Items are viewed on a corresponding Locca app that displays the real-time position of tracked items on a map, and offers additional functionality such as setting up different zones where you might want the system to behave differently toward tracked items.

However there’s a cost to Locca’s more comprehensive coverage: Locca plans to charge buyers a monthly service fee for the data they’re using. Both Locca’s forthcoming devices — the smaller, lower-cost Locca Mini and the full-fat Locca Phone (which can also be used to make and receive calls) — come with a built-in SIM. The monthly cost of keeping each tracker active is €9,90 ($13,50) per month for the Locca Mini; and €14,90 ($20,30) per month for Locca Phone.

Battery life is another cost of this type of tracking option. Locca says it’s developed its own energy-saving algorithms to help improve this but while the larger and more expensive Locca Phone will have a guaranteed ‘more than one month’ longevity, the smaller Locca Mini looks to require a lot more juicing. Locca says the Mini’s battery is good for “7 days active time”, perhaps longer depending on your usage.

“Depending on which technology is used the battery lifetime is shorter or longer. E.g. a Locca is fixed on your dog. At home the device is connected to FSK, when the dog enters the garden GSM is turned on and when the dog runs away you could even switch on in addition the APGS to see the exact position,” it says.

An item tracker with a flat battery is no longer an item tracker — which does give the Bluetooth tracker startups an edge in some respects: for instance, Tile boasts a year-long battery life. In fact, Tile owners will never have to charge the device — instead, they get an email reminder towards the end of the battery’s life to send Tile back and purchase a replacement (costing $25). That yearly fee for Tile is still cheaper than a year of Locca’s service (albeit, you can start and stop the Locca service whenever you like within the app, with no contracts required).

There are other GPS trackers on the market, but Locca claims its Mini device is “the smallest with so many locating systems.” It’s also relatively lightweight (23g) — affixing it to your dog’s collar is one use case they envisage. Other use cases could include fixing it to car keys, putting it in your handbag or tagging your bike.

The larger Locca Phone tracker, which can also make and take calls, thanks to a built-in microphone and speaker, is being marketed as something to give to an elderly relative or your kids. (Locca co-founder, Albert Fellner, is also founder and owner of Austrian mobile maker Emporia, which makes mobile phones for older people — likely explaining this portion of Locca’s focus.)

Calls can be put through to the Locca Phone via Locca’s app, giving parents an alternative channel to speak to their kids or check in on elderly relatives. Another use for the Locca Phone is as an in-car safety device, as it will incorporate crash sensors and can be set to automatically make a phone call in the event of an accident.

Locca is offering Indiegogo backers a variety of options to bag its hardware. The Locca Mini can be picked up from €99, with six months of service included in that price. And the Locca Phone from €149, also with six months of service. It’s also offering a range of accessories, such as cases to fix the trackers to your pet’s collar or a bike kit to mount it on your bike.

The startup is focusing on getting the Mini delivered first, with an estimated ship date of December, while the Locca Phone is slated for February next year. Locca said it has been bootstrapping the project up to now — and is hoping to raise €75,000 via Indiegogo – although it has also previously taken in an angel investment of €150,000.

MIT Scientists Create Modular Robot Blocks That Can Self-Assemble & Reconfigure

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Looking at these reconfiguring robo-cubes, created by research scientists at MIT in the face of ongoing naysaying, it strikes me that the human race can’t be far off a huge achievement: building a physical version of Tetris that self assembles. From angular chaos, to robot-enabled order. That and giving future Dalek armies the ability to bound up stairs.

The M-Blocks, shown off in the above video, are reconfigurable, modular robots with no external moving parts. The cubes’ ability to move results from harnessing the momentum of an internal flywheel (which can hit speeds of 20,000 revolutions p/m) — allowing them to climb over one another, make jumps, spin and roll around. And do all that without the need for wheels or legs.

Magnets on the corners of the blocks are used for course correction and stability, so that one small leap results in an M-Block snapping tidily into place atop its fellow, rather than going rogue and skittering uselessly off the table — although they can apparently do that, too. Chamfered edges on the cubes enhance the strength of the magnetism as the cubes rotate over each other to take up their new positions.

Reconfigurable modular robots with no external moving parts have evidently been something of a Holy Grail in the modular-robotics community. “It’s one of these things that the community has been trying to do for a long time,” says Daniela Rus, a professor of electrical engineering and computer science and director of CSAIL, speaking to MIT news. “We just needed a creative insight and somebody who was passionate enough to keep coming at it — despite being discouraged.

“Our objective is to design self-assembling and self-reconfiguring robot systems. These are modular robots with the ability of changing their geometry according to task and this is exciting because a robot designed for a single task has a fixed architecture. And that robot will perform a single task well but it will perform poorly on a different task in a different environment,” she adds in the video.

Very long term, the goal of much modular robotics research is to be able to miniaturise modules to such an extent that swarms of self-assembling microbots (or even nanobots) can be created — capable of reconfiguring themselves into different forms, shapes and sizes, and changing their function accordingly. Albeit, that’s far-off sci-fi stuff.

In the shorter term, the researchers behind M-Blocks reckon there are still potential use-cases for their more substantially sized, reconfiguring robo-cubes. They note that large numbers of the blocks could be used to temporarily repair bridges or buildings during emergencies, for instance, or raise and reconfigure scaffolding, or assemble different types of furniture or heavy equipment. Different cubes could also carry different functions — such as a camera, lights or a battery pack — to augment overall function.

The researchers are currently building an army of 100 cubes, each with the ability to move in any direction, and designing algorithms to guide them — with the aim of having the cubes transform their state from being randomly scattered across the floor, to identifying each other, coming together and then autonomously transforming into various forms (chair, ladder, etc.) on demand.

Coin Debuts Arduino-Based Bluetooth Low Energy Development Kit With iBeacons Potential

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San Francisco-based startup Coin may not have launched yet, but it has created a hardware platform that others can use to build their own products in the process of developing its own. Today, Coin announced that it will offer up an Arduino Bluetooth Low Energy module that’s designed to be small and easy to integrate into hardware hacks and products of all kinds.

The $22 kit includes an Arduino-BLE board and 6-pin header that should be fairly broadly applicable for building Arduino-based hardware that can communicate with iOS devices. That means you’ll be able to talk to Apple’s new iBeacons service, which uses BLE to perform a number of functions, including ones that people normally associate with NFC like tap-based payments, in theory.

In developing its own product, Coin found that it was very challenging to find an easy way to integrate BLE into products in terms of figuring out wiring schematics, board layout, bulk manufacturing and coding to connect the chip to the Arduino processor to the iOS app itself. The Coin Arduino-BLE kit is designed to simply that by offering a pre-rolled solution, completely with open-source software that will go up on Github in December, which is when the boards should ship.

The applications are many: there are tons of devices like Tile that use BLE to serve lost-and-found functions, for instance, and increasingly health and fitness wearables employ the low power tech. Home automation devices like Nest could make use of it to become even more intelligent in terms of determining people’s proximity to in-home heating or lighting systems, and there’s security potential as well as ways to use it in ecommerce and in physical retail stores, like Estimote is doing.

All of that opportunity still requires that people build things to take advantage of the tech first, and that means either tackling the difficult process of putting it together on your own, or looking around for off-the-shelf solutions. Coin is among the first with such an offering, and one which covers both the hardware and software side, so they could stand to gain a lot from an early position of influence in what’s likely to be a booming market now that Apple is all-in on BLE.

Microsoft Reportedly Looking To Put Windows Phone On Android Devices, Starting With HTC

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Microsoft has reached out to HTC to see if the company would be interested in adding Windows as a second OS to its Android handsets, a new report by Bloomberg claims. It isn’t clear exactly how the two operating systems would share the handset, in terms of allowing dual-booting or making a user choose a default at device setup, but it’s a sign Redmond may be thinking about pulling out all the stops to get people using its mobile OS.

These talks are in very early stages, according to Bloomberg’s sources, and there’s a possibility that Microsoft may even reduce or eliminate its licensing fee for Windows Phone to make it more attractive to HTC. HTC seems to be a target because it’s a former partner that has already built both Windows and Android hardware (though it doesn’t seem to be too keen on delivering more on the Windows Phone side). Microsoft’s head of Operating Systems Terry Myerson is said to be heading to Taiwan to discuss the arrangement in further detail with HTC, says Bloomberg.

There are a couple of reasons this makes sense, including some information TechCrunch has heard about Microsoft and its organizational sentiment towards Android. First, HTC has been one of Microsoft’s few hardware partners for Windows Phone, and that relationship is likely strained given the Nokia hardware division purchase. Second, HTC is in a bad way in terms of continuing poor financial performance, and in terms of device sales, so it’s probably very willing to consider unorthodox models to help it gain some unique appeal for users.

As to what we’ve heard about internal feelings on Android at Microsoft, a source suggests that there are contingents of younger engineers at the company who pushed hard to have Android/Windows dual-booting on Surface tablet devices, so there’s a willingness to experiment with things very much like this HTC dual-OS smartphone. Those ideas, TechCrunch has been told, came from younger elements within Microsoft’s mobile engineering team, and were not embraced by the older, more established elements of senior management.

Microsoft CEO Steve Ballmer is leaving within the next year, he announced back in August, and there have been other big executive shifts at the company lately, too, including the departure of Xbox head Don Mattrick and Windows lead Steven Sinofsky. This may have changed the culture enough at Microsoft to allow some of the more radical new ideas to gain better purchase, which could result in an HTC device that lets users choose not one, but two mobile operating systems with one device buy.

Dell May Have A Winner With Its Windows-Powered Venue 8 Pro

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The most pleasant surprise to come out of Dell’s press conference the other day wasn’t its line of new laptops or the silly Android tablets it’s trying to foist on weary consumers. To my utter shock it was the Venue 8 Pro, the company’s first pint-sized Windows 8 tablet.

Let’s start with its looks. The lightweight, plastic body screams “generic,” and you’d be hard-pressed to differentiate it from the Android-powered cousins we looked at earlier. That’s not to say it’s completely devoid of nice touches, though: The back plate features a pattern of concentric circles that break up the monotony of an otherwise plain soft-touch finish and seems to help with grip. The Venue 8 Pro is unexpectedly light, too, as it weighs a relatively scant .87 pounds — that’s well within striking distance of the iPad mini.

That said, the Venue 8 Pro suffers from a distinct lack of style. It’s perhaps to be expected considering that this is Dell’s first attempt at bringing a full-on Windows 8 experience to a device like this, and there’s a lot that could go wrong with this sort of endeavor. Take the screen, for instance. One of my favorite reviews ever written features Paul Thurrott just eviscerating Acer’s Windows 8-powered Iconia W3 tablet for its godawful screen. Some may say he was too heavy-handed in his criticism, but when the primary means of consuming and interacting with your content just sucks, something is very very wrong.









Thankfully, early stinkers like the Acer make Dell’s approach seem all the more palatable. The Pro’s IPS screen — which ran at 1280 x 800 — was bright and well-saturated, and viewing angles seemed more than respectable during the brief moments I spent playing with the thing.

Of course, the screen’s size poses some issues. There’s no denying that parts of Windows 8.1 just aren’t suited for such small displays. The classic desktop mode is cramped and festooned with tiny icons that require a fair amount of dexterity to poke at accurately. Dell plans to downplay some of those issues by selling an active stylus that allows for precise manipulation of screen elements — I took that thing for a spin too and came away impressed. Part of the stylus’s appeal is because Dell fought the urge to make it small enough to slot into the Venue’s chassis. Instead the company opted to make a full-sized pen, which helps dramatically with usability (though you’ll have to tuck it into a case or a pocket).

And then there’s longevity to consider. I’m told that the battery is slated to last between 8 and 10 hours of normal use (whatever that is). That wouldn’t amount to much if this thing wound up trading off performance for power, but the whole package seemed suitably snappy thanks to its 1.8GHz quad-core Intel Bay Trail chipset. We’ll see if that remains the case once the final devices start trickling out into the wild.

After being let down in such a big way by Microsoft’s original Surface RT, I thought I’d never splurge on a Windows tablet again. Now, after having played with Dell’s attempt, I find myself rethinking my earlier position. The prospect of running full Windows apps on a device this light and this cheap is a terribly attractive one, and at this moment Dell’s tiny tab seems well-equipped to take on what few Windows competitors are playing at this size. I may even buy this thing over the iPad mini, which is yet another thing I never thought I’d say. Stay tuned for the full review in short order.

This Week On The TechCrunch Droidcast: Dude, No One’s Getting A Dell Venue Tablet

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Dell had an event this week, which is in itself noteworthy regardless of what they launch, but it turns out there were Android tablets there! We talk about those for a while, as well as the Elliptic Labs ultrasound gesture control SDK, Android in the Car, Amazon’s four-camera phone plans, and briefly the Kindle Fire HDX.

This week on the show prodigal son Chris Velazco returns from his many travels (we held the podcast a whole day to make sure he could come), and we’re joined by Natasha Lomas as well. I nearly forgot to mention that we also chat briefly about BBM for Android, and it must be forgettable because BlackBerry itself seems to have forgotten about it as well.

We invite you to enjoy weekly Android podcasts every Wednesday (or Thursday this week) at 5:30 p.m. Eastern and 2:30 p.m. Pacific, in addition to our weekly Gadgets podcast at 3 p.m. Eastern and noon Pacific on Fridays. Subscribe to the TechCrunch Droidcast in iTunes, too, if that’s your fancy.

Intro music by Kris Keyser.

Direct download available here.

Zim Is A 3D Printer For The ‘No Muss, No Fuss’ Mainstream

zim

The 3D printer market looks set to swell in size over the coming years, as the appeal of 3D printing builds — shifting from being the preserve of makers and hobbyists (and TC’s own John Biggs), to something that more mainstream consumers and business users feel comfortable dabbling with. But in order to get there 3D printers need to get easier to use. They need to feel more approachable to Average Joe.

One example of the consumer-focused makeovers going on in this space is the touchscreen-packing Zeus all-in-one copy machine, currently calling for funds on Kickstarter. And here’s another, in its words, “consumer-oriented” 3D printer, also seeking crowdbacking to ship a printer that doesn’t look like it wants to extrude plastic all over your settee.  Zim is not as elaborate as Zeus; it’s merely a 3D printer, not a scanner and copy shop all-in-one. But less may well be more when it comes to convincing a mainstream user to try a newfangled technology.

“The use and maintenance of many 3D personal printers available on the market today requires extensive technical knowledge, as well as hours of assembly, before you can start to print your first 3D object,” argue Zim’s Stamford-based makers, Zeepro, on their Kickstarter page. “We wanted to create a 3D personal printer which was ready to use, straight out of the box.”

Zim’s consumer concessions include what its makers describes as “fully plug & play” operation (with the printing process being condensed to: connect the printer to the Internet, download a model, open the Zim app, print); a sleek-looking aluminium frame; the ability to control and view progress on the current print via a smartphone app thanks to the printer’s onboard camera (so rather than having to stand by the printer waiting to see if it’s finished making your replica plastic sphinx yet, you can check in on how it’s looking via an app); a cartridge system for easily loading different filament colours into the printer (and also refillable cartridges if you want to add your own filament).

The printer packs Ethernet and Wi-Fi — allowing it to also be remotely controlled from a computer web browser, as well as via the Zim app. Other neat tricks up Zim’s sleeve are dual extruders in its print head so multiple colours can be printed at once. Or you can use one extruder to print a water-soluble PVA plastic support material to simplify the process of printing more complex objects, as demonstrated in the video below.

Zim can print up to 50 microns per layer. The print volume area is 205 cubic inches (5.9”x5.9”x5.9”). And at its fastest, it can print 3D objects at 110 mm/s.

What about price? The high price-tag of many 3D printers remains a huge barrier to mainstream adoption — albeit, analyst Gartner expects prices to be squeezed over the next few years as more large multinational retailers start stocking devices, helping to drive demand and trim price-tags.

Zim is being offered to early Kickstarter backers for a ‘special price’ of $599, and a ship date of March 2014. Expect the retail price to be higher — likely around the $899 mark. Zeepro’s Kickstarter campaign has raised around two-thirds of the $300,000 target so far, with 20 days left to run.

Raleigh-Based Team Aims To Make Shoes That Will Last You For LYF

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Aly and Beth Khalifa have a vision: to “establish the new cutting edge of sustainability.” They’re doing it by creating products that can be easily broken down, repaired, or recycled and they’re starting with a simple pair of shoes. Called LYF, these odd-looking clogs are completely recyclable and can be repaired by anyone with a rudimentary grasp of fabric cutting and whittling.

These $150 shoes have one solid piece – a main connector – that holds down the outer shell and holds on the sole.

“Having worked in footwear, I have been exposed to nasty solvents like Toluene, which are used to assemble most footwear. These glues are bad for factory workers, bad for the planet, and ultimately prevent the shoes from being recycled,” said Aly. “We decided to address this head-on with a mechanical assembly and were inspired by Japanese Joinery which creates famously strong structures without glue or fasteners. Once we established the modular mechanical approach to making shoes, it allowed us to escape the centralized manufacturing model all together. In fact it allows us to make shoes in places as small and intimate as a retail shop.”

The company is based in Raleigh, North Carolina and aims to sell their shoes online and in stores. Their Kickstarter page is live now.

“Our product is made on-demand for the consumer and establishes the new cutting edge of sustainability. Our process utilizes the latest digital techniques to make truly custom footwear. Not only do we reduce our waste and carbon footprint in the way we make our product, but it is designed for disassembly so that we can keep it out of the landfill and allow them to be LYF-Cycled into new shoes,” said Aly.

If you wanted to repair these shoes you’d simply find the patterns and cut out, say, a new upper or build a new sole (eventually) on a 3D printer. While full recyclability is still a long way off, Aly sees these shoes as a way to empower small business to create, customize and maintain LYF Shoes. While I doubt these kicks will hit Air Dunk levels of popularity, it’s nice to know you can take these into the machine shop and come out with a nearly new pair.

Tablets Becoming Must-Have Device For Kids Of All Ages, Ofcom Research Finds

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Research by U.K. telecoms regulator Ofcom has found that tablet usage among children is on the rise, with growing numbers of younger kids, especially, turning to tablets to watch videos, play games and access the Internet.

The annual report into children’s media consumption habits also records a drop in the overall number of children between the ages of 5 and 15 who own a mobile phone, with the percentage falling from 49% last year to 43% in 2013. It’s the first such drop since the survey began, back in 2005.

Ofcom says this decline is mainly down to a steep fall in the proportion of younger kids (8-11) owning a basic mobile phone (as opposed to a smartphone). Basic phone ownership among the latter age-group stood at 28% last year and has fallen steeply to 15% this year. Bottom line: you can’t even flog feature phones to tweens.

But, while basic phones are being ditched by kids, tablets usage is rising across the board. Among the younger kids’ age group, 18% own a smartphone, and the same proportion own a tablet. However the report notes that while the smartphone figure is “largely stable” year-on-year, tablet ownership has grown four-fold since last year, when it stood at just 4%.

As you might expect, smartphone ownership is much higher among older children (12-15) than 8-11s, with the older group being likely to be more interested in using connected devices to communicate, rather than primarily looking for a gadget to watch audio-visual content and play games (likely why tablets, well suited to the entertainment use-case, are doing so well with younger kids category). But even among the older group, the report found that tablet usage is on the rise.

The majority (62%) of 12-15-year-olds own a smartphone, according to the research – a proportion that Ofcom said is unchanged since last year — vs just over a quarter (26%) who own a tablet computer. The latter figure is up considerably on last year when just 7% said they had a slate.

Ofcom said the use of tablets has tripled among 5-15s since 2012, rising from 14% to 42% over that period. While just over a quarter (28%) of infants aged 3-4 now use a tablet computer at home (albeit, this age group is likely using a tablet owned by their parents).

Similarly, tablet usage is rising rapidly among 5-7 year olds (now at 39%, up from 11% last year) and 8-11 year olds (at 44%, up from 13%). The report notes that these very young Internet users are five times more likely than last year to mostly use a tablet when accessing the Internet at home (at 19%, up from 4%).

“Tablet computers are growing fast in popularity, becoming a must-have device for children of all ages,” it adds.

As tablet usage grows, more traditional devices are inevitably being used less to go online. The report found that the proportion of children mainly using a laptop, netbook or desktop computer to access the Internet has fallen to 68% — down from 85% in 2012. While twice as many children as last year are mainly using other devices to go online, with tablets (13%) and mobiles (11%) the most popular device choices.

As the number of Internet-connected devices continues to proliferate, it’s also no surprise that the traditional TV set is becoming less of a focal point for kids’ entertainment too. Compared to last year, the report found that children are more likely to watch programmes on devices other than a TV, such as a laptop, tablet or mobile phone. Nearly half (45%) of children aged 5-15 are doing so, up from 34% last year, it notes.

Social shifts

Interestingly, the research flags up an apparent change in social media habits among kids. For the first time, fewer children have online social media profiles, with 12-15s much less likely to say they have a profile on any device (68% this year, down from 81% last).

“The mix of social media used by children is evolving. While nearly all 12-15s with an active online profile continue to use Facebook (97%), they are now less likely to have a profile on Bebo (4%, down from 8% last year) and more likely to have a profile on Twitter (37%, from 25%),” the report notes.

Other social networks with a growing profile among this age group include YouTube, Instagram and Tumblr:

Instant messaging is also rising in popularity with this age group. The research found that 12-15s are now less likely to go online weekly to visit social networking sites (67% vs 75%) and more likely to go online for instant messaging (55% vs 45%).

Kids with smartphones send an estimated 184 instant messages in a typical week, according to Ofcom’s data. One bright spot for carriers: traditional text messaging (SMS) remains a highly popular way of communicating for youngsters, especially those aged 12-15. These teenagers send on average 255 SMSes per week, up from 193 last year.

What are younger kids generally using the Internet for? Schoolwork is the most mentioned activity carried out at least weekly by 8-11s (75%), followed by games (54%) and finding information (45%), according to Ofcom’s data.

Weekly use of the Internet for telephone or video calls is also on the rise among children vs. last year’s research (now at 10%, up from 5%), as is going to photo-sharing websites (at 5%, up from 2%).

With $3M In New Funding, Memoto Lifelogging Startup Rebrands To Narrative To Go Global

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Swedish startup Memoto did well on Kickstarter – well enough to earn the company 11 times its funding goal, or $550,000 to drive the creation of its lifelogging camera. The small camera is designed to be worn on your person, features no buttons and takes pictures constantly while worn, but as of today it’s called the “Narrative Clip,” not the Memoto, as its creators rebrand to Narrative with $3 million in new funding. Both the rebrand and the new money will help Narrative expand on a global scale, the company says.

Memoto was a problematic name for global ambitions because it conflicted with the name of something else in the same market, the company explained in a release, so to make sure it didn’t run into any problems with trademarks worldwide, the Stockholm-based startup made the tough decision to switch to Narrative for their branding, which is pretty fitting, especially since now there’s freedom to develop more products beyond just the eponymous camera.

The design of the newly remained Narrative Clip remains the same, however, so pre-order customers can expect the same device to ship to them. And Narrative now has even more money in the coffers in addition to its big Kickstarter raise, thanks to a $3 million round led by San Francisco’s True Ventures. True Ventures has previously invested in hardware startups including MakerBot and Fitbit, and Narrative’s aims are somewhat parallel to those of Fitbit, with more of an emphasis on quantifying non fitness data. The round also included LDV Capital and London’s Passion Capital, which has backed photo sharing apps including EyeEm and Loopcam in the past.

The Narrative Clip should ship by November to the first customers, according to Narrative, and the $279 debut product is still available for pre-order in grey, white and orange. The device takes a photo every 30 seconds, and passes along geolocation data as well as date and time information to an online service that keeps track of your logged photos and makes them available to review or share. Photos are 5 megapixels, and the device has a built-in rechargeable battery that lasts up to two days.

Narrative might face a small challenge in terms of building on its existing momentum with completely new branding, but the lifelogging camera is still in very early stages, and hasn’t even shipped hardware yet, so the name switch is unlikely to drastically affect its chances at success. Early sample photos suggest this kind of scattershot approach at social photography could have some very lovely results, too, so I’ll be more interested to see how the Narrative Clip gets used by its first batch of owners as they set out to leave no stone undocumented.