Pinterest introduces enhanced tracking, offers opt-out option

DNP Pinterest introduces enhanced tracking, offers optout options for users

From the NSA to Mozilla, it seems like everyone wants to track your online activity (because you’re so interesting, of course). Pinterest is the latest to jump on that bandwagon, but the company is keen to assure users that it’s completely down with Do Not Track. In a blog post introducing its most recent update, Pinterest spelled out what its latest addition — the “Edit Home Feed” option — means for its users’ privacy. Basically, you can now tailor your feed to provide you with content related to what you’ve been pinning. Additionally, Pinterest can track your activity on other sites (so long as they feature a “Pin It” button) to suggest boards based on your interests, though users can easily opt out under their account settings. With public concern over online tracking at an all time high (Thanks, PRISM!), Pinterest evidently didn’t want to get caught on the wrong side of the divide.

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Via: The New York Times

Source: Pinterest

New Jersey now requires search warrants for cellphone location data

New Jersey now requires search warrants for cellphone tracking data

For all the worries about sweeping US surveillance programs, Americans are claiming at least a few victories in the fight for privacy. Just look to New Jersey’s Supreme Court for an example — it has ruled that police need search warrants to obtain tracking information from cellular carriers. Citing a ruling that requires warrants for GPS tracking devices, the court has decided that attempts to obtain cellphone location data represent searches and fall under constitutional oversight. Cellphone users can expect a reasonable level of privacy when they sign up for service, according to the Supreme Court. While there’s no law on the books to restrict tracking, like there is in Montana, the ruling sets a precedent for police monitoring that could extend beyond New Jersey’s borders.

[Image credit: Jeff Schuler, Flickr]

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Via: New York Times

Source: New Jersey Supreme Court (PDF)

How Retail Stores Track You Using Your Smartphone (and How to Stop It)

How Retail Stores Track You Using Your Smartphone (and How to Stop It)

When you walk into a brick and mortar retail store like a Nordstrom, Cabela, or even Family Dollar, you’re being tracked around the store. Not by an over-suspicious security guard, but by the store’s wireless network, using your phone’s Wi-Fi. The store then uses your phone to track you around the store, determine if you’re a repeat visitor, see what departments you visit, and more. Here’s how they do it, and how to stop them.

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Retail Stores Track Their Customers Through Cell Phone Wi-Fi Signals

A new report has detailed what retailers look for when they track their customers in their stores.

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Twitter Wants to Start Tracking You on the Web, Here’s How to Opt-Out

Twitter Wants to Start Tracking You on the Web, Here's How to Opt-Out

In a blog post today, Twitter announced that they’re "experimenting with new ways of targeting ads," which is their way of saying they’re planning to track you around the web—even when you leave Twitter—and relay that information to advertisers to craft better ads. Here’s how to opt out.

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Finally A Chance To Bend The Weather To Your Will

It always rains the day you’re moving or gets really icy when you have a lot of driving ahead of you. Murphy’s Law definitely applies. If you could control the weather things would be much easier, and Design I/O wants you to feel like you can. Their installation allows participants to make it rain, produce wind, drive snow and bust out of ice blocks, all with a wave of your arm.

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University of Tokyo’s fast-tracking camera system could revolutionize sports coverage (video)

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Researchers at the University of Tokyo’s Ishikawa Oku Lab have been hard at work on a camera system that can track fast moving objects incredibly well, and the technology may change the way sports like baseball and soccer are televised. Recently, the team building the system has entered the next phase of testing: taking it outside, to see if will perform as well as it has in a lab setting. If all goes according to plan, they expect it’ll be ready for broadcast use in roughly two years.

Demos of the tech are pretty impressive, as you can see in the video below showing the (warning: not recommended watching for those easily prone to motion sickness). To get the ping-pong ball-centric shots, the system uses a group of lenses and two small mirrors that pan, tilt and move so the camera itself doesn’t have to. The mirrors rely on a speedy image tracking system that follows movement, rather than predicting it. Swapping the camera out for a projector also has some interesting applications — it can paint digital pictures on whatever its tracking. Sounds like the perfect gadget for folks who wish their table tennis balls looked like emoji.

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Via: Diginfo

Source: Ishikawa Oku Laboratory

This High-Speed Tracking Camera Could Snap the Flash’s Family Portrait

Convincing kids to sit still long enough to take their picture either takes a small army of distracting stuffed animals, or the University of Tokyo’s new high-speed camera tracking system which guarantees your subject is always in frame.

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US officials say less than 300 phone numbers were investigated in 2012, data thwarted terrorist plots

With all the coverage PRSIM and the NSA’s data collection have been getting recently, it’s no surprise that the US government is eager to rationalize its actions. The crux of the latest defense seems to be that the government isn’t using its treasure trove of data very often: according to recently declassified documents, the NSA used the database to investigate less than 300 phone numbers last year. These efforts reportedly prevented terrorist actions in more than 20 countries.

It’s a small assurance, but a vague one, and the NSA knows it — according to the Associated Press, the organization is trying to get the records of these thwarted plots declassified to demonstrate the program’s value to concerned citizens. The reveal of such data might be a convincing argument, but disquieting revelations continue to roll out: members of congress are now reporting that the NSA has acknowledged that it does not need court authorization to listen to domestic phone calls. Either way, we’re certainly open to more government transparency.

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Via: CNET (1), (2)

Source: AP

HTC applies for ‘Fetch’ trademark, tracking device passes through Taiwan’s NCC

HTC applies for 'Fetch' trademark, tracking device passes through Taiwan's NCC

Just what the heck is the HTC Fetch? Well, it’s certainly not a phone. In fact, it appears to be some sort of tracking device according to a filling with Taiwan’s NCC. Unfortunately, beyond some broad strokes describing the device in a US trademark filing, we’re left with only our imagination to figure out how the Fetch might work. Apparently it’s a “portable multifunction electronic tracking device for assistance in locating mobile phones, smartphones, cellular phones, portable computers, tablet computers…” The list goes on and on. We do know there’s both a hardware (potentially Bluetooth-powered) and software component, and that while there’s a lot of talk about finding lost phones or laptops, HTC also sees the potential for “tracking and locating people.” Now it’s just a waiting game to find out if the company has any intention of actually selling tracking accessories.

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Source: eprice.com.hk, Justia Trademarks