I would say that this has been a long time in coming – Twitter, for all intents and purposes, could have a whole lot more potential, and that seems to be the direction that they are headed with the latest bit of news (and no, it has nothing to do with Twitter’s IPO). Basically, Twitter claimed that they will work to assist users to receive special alerts from government agencies as well as aid agencies in the event of an emergency.
Those Twitter users who sign up will be on the receiving end of smartphone notifications via the Twitter app in addition to SMS text messages, although this does come with its very own caveat, that is, users will have to agree to hand over their cell phone numbers. The text messages received can be from any of the agencies that have already agreed to sign up with Twitter’s program. Some of those who are part of this program include the U.S. Federal Emergency Management Agency, Tokyo’s Disaster Prevention service and the World Health Organization. Better late than never, and you cannot quite tell just how useful such an alert system would come in during those split second moments when the world around you as you know it is irrevocably changed.
Twitter Introduces Alert System For Disasters And Emergencies original content from Ubergizmo. 
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Twitter is one method to keep track of what’s hot and what’s not, but if you were to really catch on to something which is groundbreaking, plenty of work will need to be done to achieve anything of note – for instance, scrolling through tweet after tweet for hours on end. I suppose it is more of a chore than anything else, and Twitter intends to put all of that to bed with a new push notification-based recommendation system which will be based on on @MagicRecs.
