Hasta La Gadget!

There is a lot of garbage in the world, which is probably why Coca-Cola and will.i.am partnered up to create EKOCYCLE, an initiative that helps market gadgets, clothing and other products which use up to 100% plastic and aluminum waste as source material.

Among the products in the line are the EKOCYCLE Beats by Dre headphones – which contain 31% recycled materials, and have three different recycled PET plastics, while still delivering optimal sound.

Levi’s has created the 29% post-consumer recycled 501 Waste<Less Jeans thanks to the fact that its polyester is a byproduct of waste thermoplastics. They use an average of eight different recycled plastic bottles per pair of jeans, and Levi’s expects to repurpose over 3.5 million recycled PET plastic bottles in the Spring of this year alone.

The Barely There smartphone case from Casemate uses 100% recycled materials, and extends the life of discarded waste while protecting your shiny new tech.

These products are pretty cool, and I hope that more of our gear is made out of garbage, because there is certainly plenty left over in landfills everywhere.

[via designboom]

Last week, entertainer will.i.am talked about his upcoming iPhone camera attachment that would boost the phone’s resolution up to 14MP. The announcement is now official, and here’s a look at how you can make your iPhone into a more more formidable camera. It looks kind of bulky and gaudy, but the iPhone 5 version does increase the camera’s resolution as promised.

The launch event happened in London where will.i.am unveiled devices under the name foto.sosho, supposedly sounding like “Photo Social.” All of the cases come with interchangeable lenses, including a standard, fish-eye, wide, and telephoto. They also have built-in flashes, a built-in sliding keyboard, and a suite of software-based editing, filtering and sharing tools.

The iPhone 4/4S will be limited to these features. The iPhone 5 version that will be released later will feature the 14MP sensor replacement. iPhoneotographers will be able to share photos and connect with others through the site i.am. The iPhone 4/4S models will be available December 6 for £199 and £299 (~$320 and $480 USD) from Selfridges. The iPhone 5 model will arrive next year and no prices have been announced.

While those prices seem extremely high for what you’re getting, the company is pitching these as “fashion accessories” more than just iPhone accessories, which they think gives them the ability to sell them for more.

Here’s some video that Engadget captured at the launch event:

[via Petapixel]

Remember just a few days ago, we were talking about how Will.i.am intends to turn your smartphone, the iPhone in particular, into a “genius phone”? Well, that ambition does not mean that your iPhone is about to be transformed into a mobile supercomputer, but rather, “genius phone” here would include snapping some really snazzy photos with the iPhone’s already above average built-in camera. Apparently, here we are with additional details on what the Will.i.am camera add-ons are like.

There will be a couple of models, where the contemporary version known as C.4 will retail for £199 a pop, while the vintage version, or the V.4, will cost a heftier £299. Too bad for you iPhone 5 owners, you are unable to take advantage of what Will.i.am has in store, since these will only play nice with the iPhone 4/4S. Good thing that the more advanced C.5/V.5 models will cater to the iPhone 5, but that will arrive sometime next year. Still, the £200 asking price at the bare minimum does sound rather crazy for an accessory!

By Ubergizmo. Related articles: Chrome For iOS Adds Passbook Integration, Google Drive For Android & iOS Now Supports Spreadsheet Editing,

Black Eyed Pea Will.i.am is panning to “turn your smartphone into a genius-phone”. He’s about to launch a new accessory and app for iPhone, under the monicker i.am+, that will turn the handset’s humble 8-megapixel camera into a 14-megapixel beast. More »