Hasta La Gadget!

Well, Yahoo! has already officially announced its $1.1 billion cash deal to snatch up social darling and microblogging platform du jour, Tumblr. The question on everyone’s mind is, what else could the struggling web pioneer have up it’s sleeve? Truth is we have no idea. Could Mayer have another acquisition to announce or a special new product lined up for tonight’s event? Or, is she simply going to talk about the finer details of the Tumblr deal for an hour. You’ll have to check back in at 5:00pm ET to find out.

Yahoo! NYC press event

Filed under: Internet

Comments

You may have heard the news earlier this morning about Yahoo officially acquiring Tumblr for just north of one billion shekels, and as with any high-profile buyout like this, many users are going to feel resentment towards the service they’ve relied on for so long, and will eventually jump ship for open waters. It looks like a handful of Tumblr users are doing just that.

WordPress founder and CEO Matt Mullenweg claims that the average number of posts being imported into WordPress from Tumblr is usually around 400-600 posts per hour. However, with the recent rumblings of the possibility of Yahoo buying Tumblr that traveled through the airwaves yesterday, Mullenweg says that hourly number jumped to 72,000.

Of course, this is only a small fraction of posts that Tumblr sees on a day-to-day basis, with the service claiming around 75 million blog posts being created each day. You may remember when Facebook bought Instagram, and while a lot of users decided to quit the service after the acquisition, Instagram still remains of the most popular photo-sharing services around.

From this, it’s probably safe to say that Tumblr will also still stay strong. Even if thousands of users abandon the service, there will be more new users to take their place. However, Mullenweg makes a good point about the future of Tumblr. It would’ve been interesting to see what Tumblr would have done over the next few years as an independent company, but it’ll also be interesting to see what they do with their new resources from Yahoo.

Mullenweg believes we’re “at the cusp of understanding the ultimate value of web publishing platforms, particularly ones that work cross-domain,” but he thinks that the value of Tumblr and similar publishing platforms will possibly be worth ten times more in the “coming years” compared to today, meaning that if Tumblr waited just a few more years, today’s deal would’ve been worth way more than a measly $1.1 billion.

VIA: AllThingsD

SOURCE: Matt Mullenweg

WordPress claims thousands of Tumblr refugees amidst Yahoo buyout is written by Craig Lloyd & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Earlier today we had reported that Yahoo’s board of directors had reportedly approved the company’s buyout of Tumblr for $1.1 billion, and sure enough it turned out to be true as Yahoo’s CEO, Marissa Mayer, announced the acquisition herself on […]

Like It , +1 , Tweet It , Pin It Original content from Ubergizmo.

Hot on the heels of yesterday’s rumors, Yahoo and Tumblr have jointly announced a “definitive agreement” for the former to acquire the latter for $1.1 billion. The agreement makes it clear that Tumblr will be “independently operated as a separate business” with its own branding and line of development. A frankly worded press release says that this arms-length arrangement will help Yahoo “not to screw it up” and promises that the 300 million monthly visitors to the blogging site will continue to experience Tumblr’s “irreverence, wit, and commitment to empower creators.” If all this is to be believed, those who have allegedly fled to WordPress, for fear of Tumblr being shut down or re-versioned, may have slightly jumped the gun.

Filed under: Internet, Mobile

Comments

Source: yahoo.tumblr.com

This morning a deal between Yahoo and Tumblr has been approved according to sources familiar with the matter. This deal is said by people familiar with those speaking with the Wall Street Journal to have been approved by Yahoo’s board only at this time, and that Tumblr’s board is not yet at a final decision point. This deal has been reported after several days of rumors surrounding purchases by not just Yahoo, but other large-name web-based businesses as well.

This deal has been tipped at $1.1 billion in cash only, this marking a rather high point for a company acquisition – especially in an all-cash deal. Sources speaking on the subject have suggested that the deal was finalized by phone this Friday while the first announcement of said deal could be announced as early as Monday.

In acquiring Tumblr, it’s said that Yahoo will keep the social networking site largely the same as it is today as far as how independently it operates. It’s suggested, on the other hand, that advertisements may be incorporated on a much larger level than they are today, generating revenue for Tumblr and Yahoo at once.

Tumblr has been growing by leaps and bounds over the past few years, coming up especially in the smartphone and tablet world due to its scalability. Tumblr announced this past week during Google I/O 2013, the company’s yearly developer conference, that they’d be delivering an official app for the wearable device platform Google Glass.

When asked about the Yahoo deal, Tumblr representatives on-site at the Moscone Center this week during Google I/O 2013 made it clear that they were unable to comment on any rumors or possibilities. That said, Tumblr’s representation at the event was limited to developer relations, so it isn’t as if they’d have had any knowledge on the matter in the first place. We’ll likely hear more on the situation early this week!

Yahoo Tumblr acquisition reportedly approved in cash-only deal is written by Chris Burns & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.