Electronic Arts (EA) has taken the very same road that Microsoft did, by paying YouTube video producers in order for them to post footage of its games, where among the titles include Battlefield 4 and Need for Speed Rivals, at least this was what was reported by NeoGAF. This particular program from EA known as Ronku allows video producers to earn money for showing off footage of the next-gen versions of Battlefield 4 and Need For Speed Rivals.
EA Paid YouTube Video Producers For Next-Gen Game Promotions original content from Ubergizmo.