Hasta La Gadget!

Years from now, you will remember where you were when you first heard about Adidas’s Original Augmented Reality Pack line of sneakers. This line consists of five different pairs of shoes, each in one bold color, ranging from $64.99 (yellow) to $94.99 (red). They’re standard wearable sneakers, but with a little extra: each one has a code on its tongue. Show this code to your webcam to call up the 3D Adidas Originals Neighborhood through your browser.

At this point, your shoes are now game controllers, as your Webcam translates your shoes’ movements into the virtual world. Walk the neighborhood and choose one of three games to play. A Star Wars storm trooper game, where you use your shoes to aim and fire paintball balloons, will launch February 10. Two more games, a skateboarding game and a DJ Hero-style game, will follow this spring.

The line of shoes is available online at Eastbay.com (search “Adidas augmented reality”) or at Champs stores. Here’s a video to show you more about the augmented experience.